Fambisa Mberi: Cathay Pacific inotangisa nyowani digital brand

Cathay Pacific inopemberera nhasi kutanga kwerwendo rutsva nechinangwa chekufambisa vanhu mberi muhupenyu, kuburikidza nekugona kwendege kuvabatanidza nevanhu vane chinangwa, nzvimbo uye zviitiko.

Mukuru weCathay Pacific, Rupert Hogg, akati: “Mumakore makumi manomwe apfuura takakura kuva imwe yemakambani makuru endege pasi rose, uye chinangwa chedu pari zvino ndechekuramba tichifambira mberi nekuva imwe yemakambani makuru ekufambisa mabasa pasi rose.

MOVE BEYOND IRIKUDAI KUITA

"Move Beyond ndiko kudana kwedu kuita chiito," akadaro Rupert. “Kwatiri, kuve nemafungiro ehutungamiriri ane chido. Isu tinosarudza kutungamira uye kubatidza nzira yekufambira mberi. Inomiririra kuzvipira kwedu kuenderera mberi mukuendesa sevhisi yemunhu inofambisa vanhu mupfungwa. Kuti ndisambomira."

Chiratidzo chekambani yendege chinoratidza kutsunga kwayo kupikisa zvinonzi 'standard' kana
'tarisiro'; kufamba kupfuura uye kuve yakanyanya kunaka kwazvinogona kuve. Kurarama zvinoenderana nechishuwo ichi kuchagonesa Cathay Pacific kuti isvike nhanho dzesevhisi uye ruzivo rwevatengi runoiisa pakati pemhando huru dzesevhisi pasirese.

ZVINOKOSHA ZEDU - KUFUNGA, KUSVIRA UYE ZVINOGONA-KUITA MWEYA

Kufunga, kufambira mberi uye kugona-kuita mweya ndiwo matatu akanyanya kukosha anonyanya kukosha kuCathay Pacific apo isu tinopa vatengi vedu ruzivo rwepamusoro pamatanho ese erwendo rwavo.

• Kufunga – kuremekedza nekuchengeta munhu wese, kwese kwaanobva uye kwese kwaanoenda, kuvabata sevanhu vendege vangashuvira kubatwa ivo pachavo. Cathay Pacific inoenda kureba kuti inzwisise uye kuvabatsira munzira yavo muhupenyu.

• Inofambira mberi - yakafuridzirwa neimba ine simba yekambani yeHong Kong neAsia-Pacific, Cathay Pacific inounza maitiro emazuva ano, ekufunga mberi uye mazano kune vatengi vayo, nenzira iri nyore. Kushandisa tekinoroji kunoita kuti nzendo dzevatengi dzive nyore uye dzinonakidza.

• Can-Do Spirit - inokurudzira kuvimba uye kuvimba pakati pevatengi vayo vane positivity uye kutsunga.

Cathay Pacific yakaunza zvigaro zvitsva, yakaisa Wi-Fi mukati mezvizhinji zvezvikepe zvedu zvekufamba kwenguva refu zvendege, chikafu chakawedzerwa uye chinwiwa chinopihwa mumakirasi ese, uye yakakwidziridza yedu yedhijitari puratifomu kupa vatengi kutonga kwerwendo rwavo - nevimbiso yezvimwe. kuuya mumwedzi iri mberi.

Pamusoro pekuva neimwe yezvikepe zvidiki pasi rose, kukura kwenetiweki, kukwidziridzwa kwedhijitari uye kuvhurwazve kwenzvimbo yekutandarira yeCathay Pacific siginecha muShanghai Pudong, ndege ichave ichiunza hupfumi hwezvinhu zvitsva zvevaraidzo mune inotevera. mwedzi mishomanana, ichipa boka reCathay hukuru hukuru uye huwandu hwemafirimu, TV uye zvirongwa zvekuteerera zveimwe ndege yeAsia.

Izvi zvichateverwa nekutangwa kwechiitiko chitsva cheBusiness Kirasi gare gare mugore, zvichizadzisa chirevo chemazuva ano chekudyira chakaunzwa pandege dzedu dzese refu.

Vachitsigirwa nezvinodiwa nemukurumbira, vatengi vanogona zvakare kutarisira kudzoka kweBetsy Beer, iyo craft ale iyo yakabikwa zvakanyanya kuti inakirwe pa35,000 tsoka.

MWEYA WEKUBUDIRIRA

Iyo Cathay Pacific nyaya yagara iri imwe yehunyanzvi uye chishuvo. Munhoroondo yedu yese, takasundira miganhu yekufamba-famba kwenguva refu, kuve wekutanga kupinda mumisika mitsva uye kubatanidza zvakananga Hong Kong nenzvimbo dzakakosha dzepasirese.

Nguva pfupi yadarika yakaonawo mwero wekuwedzera, neboka reCathay Pacific rakatanga nzira gumi nembiri kubva muna 12, tandem nekuuya kwendege nyowani, ine tekinoroji yeAirbus A2018 uye huwandu hwekuwedzera kwevatengi.

“Hazvina basa kuti tasvika kupi, chakakosha ndechekuti tichasvika kupi,” akadaro Rupert.

Ndiwo chaiwo iwo mweya wekufambira mberi wakagovaniswa nevanhu veCathay Pacific, vatengi vedu, imba yedu nevanhu vekuHong Kong.