European Travel Commission (ETC) neEurail nhasi vaparura mukwikwidzi unofadza wemubatanidzwa weBest European Rail Tourism Campaign 2021 sechikamu che '2021 European Year of Rail' (EYR), yakatanga musi wa1 Ndira 2021. Mubairo uyu ipiwe kumakambani ekushambadza gore rino ayo anokurudzira kusimudzira kwekufamba njanji senzira yekuchengetedza yekushanya muEU yose.
Chirongwa ichi chinobatana nezvakasiyana zviitiko zvekugadzira izvo zvichaisa njanji zvakasimba munzvimbo inoonekwa muna 2021 EYR, kukurudzira kushandiswa kwenjanji nevagari, vafambi uye mabhizinesi uye kupa chinangwa kuEU Green Deal chinangwa chekusarerekera kwemamiriro ekunze- na2050.
Vafambi vari kuwedzera kuve neruzivo uye kuziva kwavo kwetsika tsoka uye vari kutsvaga nzira dzekudzora yavo CO2 tsoka, vachiri kuita zvitsva, zvakasarudzika, uye zvine chinangwa zviitiko. Apa ndipo panokwezva njanji inogona kutamba chikamu chayo ichipa yakagadzikana uye eco-hushamwari yekufambisa mhinduro. MuEU, njanji inoitisa isingasviki 0.5% yekutakura-zvine chekuita negreenhouse gasi inoburitsa, ichiita imwe yedzakasvibirira nzira dzekutakura vanhu. Kunyangwe paine mabhenefiti aya, ingangoita gumi muzana yevagari vemuEurope vanosarudza njanji senzira huru yekufambisa yezororo kana bhizinesi kufamba muna 10. Imwe nzira yekuwedzera chikamu ichi kuita kuti vashanyi vazive nezve mabhenefiti mazhinji ekufamba njanji, kubva kunyaradzo. pabhodhi uye nerupo mikwende mvumo kune iko nyore kwekusvika chaiko pamoyo pekwavanoenda.
Panguva imwecheteyo, kubatanidzazve kufamba kwechitima uye kushanya kunobatsira kuvandudza manejimendi evashanyi kuEurope, zvichideredza kumanikidza kwenzvimbo dzakakurumbira nekusimudzira nzvimbo dziri kunze kwenzira dzakashama dzekushanya, uku uchitsigira kugadziridzwa kwenzvimbo dzekumaruwa nenzvimbo dziri kure. Kufamba zvishoma nezvitima kunozobvumidza vashanyi kuti vabatanidzwe zvakanyanya nharaunda dzemunharaunda nekusimudzira kuzivikanwa kwekuzivikanwa kweEuropean munzira.
Kutaura zvichitevera kuvhurwa kwemubairo, ETC Executive Director Eduardo Santander vakati, "Iyo 2021 European Year yeRaini mukana wakasarudzika wekudzosa nzira yekufambisa kumashure mukujeka. Chitima kufamba chinobatanidza veEuropean uye inobvumidza vashanyi vedu vekunze kuti vabve munzira yakarohwa uye kuti vazive kumeso chaiko kweEurope. ETC inofara kunge iri kuvhura uyu mubairo wakakosha mukubatana naEurail apo isu tichishanda pamwechete kubatanidza kufamba kwechitima uye kushanya kusimudzira kudzikamisa kwakasimba mushure me COVID-19. Tiri kukurudzira vese vanoita zvekushanyirwa uye vezvitima muEurope ku "Hop On" uye vagadzire nemabasa matsva ekusimudzira muEYR 2021 ".
Carlo Boselli, General Manager weEurail: “Ndinodada zvikuru nekuparura mubairo wekufambisa njanji iyi takabatana neECC, kunyanya panguva yakaoma kudai yeindasitiri yekushanya. Rinenge gore rimwe mushure mekunge COVID-19 denda raunza pasi kumira, mubairo uyu wakanangana nekupemberera nekuunza kuruzhinji basa rakakosha rezvitima semugadziri wekufamba zvakanaka, uye kukurudzira post-COVID-19 kufamba kwechitima se yepamusoro-kukosha yekushanya modhi muEurope yose ".
Mibairo iyi yakavhurika kumasangano ekushanya kwenyika uye ekushambadzira ekunoenda, vanopa njanji uye mamwe masangano ane mabasa akakosha muEuropean chikamu chekushanya. Zviito zvinotevera mienzaniso yezvingaitika zviitiko zvekusimudzira:
- Zvemukati uye Email Kushambadzira
- Native kushambadzira uye Zvemagariro midhiya
- Referral uye Influencer kushambadzira
- Zvirongwa zvekuratidzira
- Pamhepo Kufamba Agency (OTAs)
Vanokunda vachasarudzwa nedare redzimhosva rakazvimirira revanoona nezvezvitima nekushanyirwa, uye vanogashira zita rekuti 'Best Rail Tourism Campaign 2021' pamwe nechisimbiso chedigital, chitupa, uye dombo.
