Feldstein: “Iyi yave iri imwe yenguva dzakaoma zvikuru muupenyu hwangu semugadziri wewaini. Kubva Gumiguru 7th waini yedu yanga iri munzvimbo ine njodzi - zvombo zvinokandwa, kutyisidzira kubva kuHezbollah, unozvipa zita. Kwaiva nemazuva apo kwakanga kune ngozi zvikuru kuenda kuminda yemizambiringa kana kuti kunyange kutsika mukamuri rewaini. Asi pasinei naizvozvo, takaenda zvakadaro. Sei? Nekuti iri harisi basa chete - ndizvo zvatinotenda mazviri. Ndizvo zvatiri. Waini ndeye Connection - kune nyika, kune nhoroondo, kune zvakakosha. Kutenda ikoko kwakatipa simba rekuramba tichienderera mberi, kunyangwe zvakaoma sei. "
Tsvaga Chain Kuvhiringidza
Feldstein : “Kunetsana kwacho kwakavhiringidza cheni dzekugovera, kubva pakutsvagisa zvinhu kusvika pakutarisira zvinhu. Mazambiringa ainyanya kunetsa kuwana mumwaka wekukohwa, uye kuita kuti mazambiringa ave akanaka kwaida kushanda nesimba. Zvakadaro, takakwanisa kutarisana nematambudziko aya kuburikidza nekunyatsoronga uye nekubatana nevarimi venzvimbo uye vatinoshanda navo. "
Welfare Yevashandi
Feldstein: “Chinhu changu chekutanga chave chiri chikwata changu – ava havasi vandinoshanda navo chete; vakaita semhuri kwandiri. Nachman, Taakov, Sharon, naAroni vanga vasingadaviriki panguva iyi. Kuchengetedzeka kwavo ndiko kwaive kunyanyondinetsa, saka takagadzirisa mafambiro ebasa nemarongero kuti vasapinda munjodzi. Pasinei nezvose, kuzvipira kwavo uye kusimba kwave kuchikurudzira. Varatidza nomwoyo wose uye vakatsunga, vachindiyeuchidza zuva nezuva kuti nei basa iri richikosha.”
Rutsigiro Munharaunda
Feldstein: Nzira iyo nharaunda yakasangana nayo panguva ino yave inoshamisa. Vavakidzani vakaratidzira kuti vape pekugara, rubatsiro uye kunyange kukwidza mari yekutsigira avo vakabatwa. Inguva dzakaita seidzi ndipo paunoona kuti waini haingori chigadzirwa; mucherechedzo wezvatiri. Taita zvese zvatinogona kuti titsigire vavakidzani vedu nevashandi nekuti tiri pamwe chete mune izvi. Mudzimu iwoyo wekubatana wave uri manyuko esimba kwatiri tose.”
Emotional Impact
Feldstein: "Ini handizvigadzirise - zvave zvichipedza moyo. Unomuka zuva nezuva usina chokwadi kuti chii chirikutevera. Asi panguva imwe chete, basa iri rinotipa chinangwa. Zviri grounding. Inotiyeuchidza kuti nei tichiita zvatinoita. Kuwedzera kune izvi, hatigone kukanganwa kuti kuchine 100 hostages muGaza - masoja, varume vemhuri nevakadzi vanoisa hupenyu hwavo panjodzi nekuda kwedu. Tine mungava kwavari wokupfuurira kurarama nokuita rutivi rwedu. Tinoshuvira kuti vose vakatapwa vadzokere kumusha zvakanaka uye vari vapenyu, pamwe chete nevarwi vedu. Tinokwazisa IDF nekuedza kwavo kukuru kubva pakurwiswa kwakaipa kwakaitwa neHamas nehondo yepamberi yavari kufamba nayo. Ushingi hwavo nekuzvipira kwavo zvinotikurudzira kuti tirambe tichienda. “
Maitiro Ekugadzirisa
Dambudziko Mukugadzira
Feldstein: "Takafanirwa kuchinjika - kupfuura nakare kose. Mazuva ekukohwa aipepetwa kuti aenderane nemamiriro ezvinhu akachengeteka, tichiva nechokwadi chokuti taigona kutanha mazambiringa zvakachengeteka. Zvirongwa zvemabhodhoro zvakagadziridzwawo kushanda zvakatenderedza kukanganisa. Yese sarudzo yaive yekuenzanisa chengetedzo nekuchengetedza winery kushanda. Kwanga kuri kutamba nguva dzose, asi isu takadzidza kufamba pasina kugadzikana. "
Innovations
Feldstein: “Kana pane chinhu chimwe chete chandakadzidza, ndechokuti matambudziko anokusunda kuti ufunge zvakasiyana. Iyo chaiyo innovation gore rino ndeyekuti isu takakwanisa kurarama uye kuenderera mberi nekugadzira mawaini kunyangwe zvese. Kupfuura izvozvo, tarisiro yedu pakushandisa mazambiringa eautochthonous uye kugadzira misanganiswa yakasarudzika, senge 'Shemesh' (musanganiswa weSyrah, Grenache neArgaman), inoratidza huzivi hwedu hwekuvandudza. Mawaini aya haasi ehunyanzvi; dzinosanganisira nyaya yekusimba uye kugadzira iyo inotsanangura isu. "
Soko Dynamics
Consumer pfungwa
Feldstein: “Ndinofunga kuti vanhu vanonzwisisa kuti waini yeIsrael ine nyaya yekutaura, uye munguva dzakaita seidzi, nyaya iyoyo inotowedzera kukosha. Vatengi vedu vanwi vakangwara – kana vachinzwa kuti waini yedu hairatidzi kunaka uye kunwa, haigare. Pane zvakawanda zvezvimwe sarudzo kunze uko. Ndosaka riri basa rangu kuti ndirambe ndakatendeka kwandiri uye kuhuzivi hwedu. Ndinofanira kuchengetedza maitiro ekugadzira waini asingachinji kuitira kuti chimiro chedu chakasiyana chiravirwe gore negore, tichiwana kuvimba uye kuvimbika kweavo vanofarira waini yedu. "
Marketing Approaches
Feldstein: "Takachinja pfungwa dzedu kuratidza rwendo rwedu - izvo zvinotora kugadzira waini mumamiriro ezvinhu aya uye nei zvichikosha. Munguva yehondo maIsrael vakaratidza kubatana kunoshamisa nekutenga mamwe mawaini kubva kuchamhembe kuti vatsigire mabhizinesi emuno akanganiswa nemamiriro ezvinhu. Kwatiri, zvisinei, chinangwa chacho hachina kumbochinja. Yangu winemaking agenda yagara ichisanganisira ruremekedzo rwakadzama rwenzvimbo yeUpper Galilee. Ndezve kuramba wakatendeka kumunda nenyaya yayo, izvo zvinopa mweya wewaini yedu. "
mataridzikiro
Feldstein: “Ndinoona ramangwana rakajeka, kunyange nezvinhu zvose zviri kuitika. Matambudziko atiri kusangana nawo iye zvino achatiumba, atisimbise. Waini yeIsrael ichiri kuratidza kuzivikanwa kwayo, uye ndinofara kuva chikamu cherwendo irworwo. "
Tariro uye Kutsungirira
Feldstein: “Chii chinondipa tariro? Chikwata changu, nharaunda uye chiitiko chakareruka chekugadzira waini. Pane chimwe chinhu chine simba pamusoro pekushandura mazambiringa kuita chimwe chinhu chinounza vanhu pamwechete. Chiyeuchidzo chokuti kunyange munguva dzakaoma zvikuru, kune runako uye kubatana kunowanikwa. "
Mukufunga kwangu
Feldstein Winery Grenache Rosé Dry: A Provençal Elegance kubva kuIsrael
Mumiriri weProvence mune imwe neimwe Sip
Feldstein Winery's Grenache Rosé Dry inotevedzera yechinyakare French Provençal style, ichiratidza kuzvipira kwe winery kune kunaka uye terroir-driven winemaking. Yakagadzirwa kubva kuGrenache, rosé iyi inotaridza kushanduka-shanduka kwemazambiringa uye kugona kuburitsa mazambiringa akacheneswa, ane simba.
Mazambiringa & Kukohwa
Mazambiringa eGrenache anokohwewa nemaoko kutanga kwemwaka, zvichiita kuti pave nekutsva kwakanyanya uye acidity yakaenzana. Iyi nguva chaiyo inochengetedza muchero wakapfava uye maruva hunhu hwakakosha kune yakasarudzika rosé.
Sensory Experience
Waini inopa yakachenuruka salmon-pink hue mugirazi, inoratidza premium rosé kugadzirwa. Bouquet inopa kunhuhwirira kwemastrawberries emusango matsva, raspberries, uye chinyorwa chisina kujeka chewatermelon, chinosimudzirwa nemaruva ezasi uye kutapira kwakapetwa kwakamisikidzwa nekucherwa kwayo. Iyi yakaoma rosé inoratidza crisp acidity (inoyeuchidza lemon uye grapefruit) uye muviri wakareruka, une tsvuku yemichero inonaka (raspberries, sitirobheri) inowedzerwa ne citrus zest uye yakavanzika saline yakaoma. Mhedziso yacho yakachena, ine simba, uye inozorodza, zvichiita kuti ive yakakodzera kushandiswa kwemamiriro ekunze anodziya.
Hunyanzvi
Waini inotaridza huzivi hwaFeldstein hudiki, huchibvumira kuti mazambiringa uye terroir zviratidzike zvakanyanya: Muchina wakanyorovera wakananga unoburitsa muto une pigment, uchigadzira hunhu hwakachenuruka. Kuvirisa kwekushisa kwepasi kunochengetedza muchero wakapfava uye hwema hwemaruva. Nguva pfupi yekuchembera mumatangi esimbi isina simbi, ingangove pafine lees, inosimudzira kupenya kwewaini uye kupfuma kwakajeka.
Terroir
Munda wemizambiringa uyu uri mumamiriro ekunze eIsrael muMediterranean, unobatsirwa nemazuva anodziya, usiku hunotonhorera, uye ivhu revhu reraimestone rinoita kuti waini ive ine mineral uye magadzirirwo akasiyana. Aya mabhenefiti echisikigo, akasanganiswa nehunyanzvi hweFeldstein, zvinoguma nerozi rinoratidza uye rinoyevedza.
Kufungidzira kwakazara
Feldstein Grenache Rosé Dry inomiririra musimboti wezhizha reMedithera, ichiratidzira musanganiswa wakaoma wehutsva, kuoma, uye kuenzanisa.
© Dr. Elinor Garely. Ichi chinyorwa chekopirisita, kusanganisira mapikicha, chingangodaro chichiburitswa pasina mvumo yakanyorwa kubva kumunyori
Iyi i2-part series.
Verenga Chikamu 1 Pano:
