Munyika inoratidzika kunge yakafanana yekufamba uye kushanya, kupfeka uye kubvaruka kweiyo inosimudzira tourism mantra yakakurudzira nyanzvi dzakakosha kuridza wachi. Chii chakashata nekusimudzira? Muyedzo wekuita bhizinesi washing yakasvibira wanyanya kusimba here? Pasina kupokana, bhero rinobhadharisa hupenyu hwekurasisa mune yakawanda nyaradzo niche, uye mitauro yekushongedza yekushongedza chigadzirwa uye sevhisi zvivakwa zvakamira kuenderana nekuwedzera kwekukurumidzira kwekuchinja. Asi ndiani ari kutungamirira? Pane ane mhosva here kunze uko? Basa ndiro musimboti wezvisarudzo nezvisarudzo. Maiwe, basa hariratidzike senzira inofarirwa nevazhinji vemazuva ano, avo, pane kukotama pakuita sarudzo, vanovimba nekugovera, kurebesa nekumisa, vachitevera sirogani: Ngatitarisei - tozoona.
Kune vanhu vazhinji, izwi rekuchinja rakaenzana nedambudziko, asi spin doctors vakangwarira: Pane pfungwa yekutsiva izwi rekuti "inogoneka," yakasvibiswa sezvariri? "Kushanyirwa kwakanaka" hakungave nzira yechokwadi here, kana kukonzera shanduko yepfungwa? Mushure mezvose, kutarisa kwekushanya pahupfumi, magariro uye nharaunda yezvakanakira nezvayakaipira ine nguva kudivi rayo yekupfuura tsika yechinyakare, iri nyore-ruoko yekutamba nenhamba chete tsika dzakaunzwa nemufaro mukukura kwehupfumi muhuwandu hweGDP.
Nhaurirano dzehurukuro dzinogona kunaka kuvandudza vateereri uye kugadzirisa mufananidzo wenyanzvi. Pakutanga, ishoko, asi shoko rinofanira kutevera chiito. Sezvineiwo, kufamba zvine hungwaru uye kushanya, kwakanyatso kurongedzerwa uye kuitiswa zvine hunyanzvi, kunogona kunge kuri kusimudzira kushanya mukati, kusvika kupfuura bhizinesi rayo rekutanga seindasitiri yebasa rakatanhamara. Kunze kwekuita mabhenefiti semhedzisiro yekuita kwebhizinesi, mabhizinesi ane kuzvipira munharaunda - uye ivo vanoziva nezvazvo. Charity uye kutsigira ingori minda miviri yezviitwa nemakambani anopinda mairi, kusimudzira mukurumbira wavo munharaunda uye mufananidzo. Asi pane chimwe chinhu chine chekuita nekuwedzera mabasa uye mabasa.
Yakamisikidzwa mumamiriro ezvematongerwo enyika, kufamba uye kushanya, kukurudzira kushandira pamwe, kunoda kutsvaga kuwirirana nemafungiro akafanana muhurumende uye bhizinesi, vachishandisa "cultural diplomacy" sechombo chekutanga mabhindauko emuchinjika kana maindasitiri. Ichokwadi kuti kushanya kunokwanisa kuumba chitupa chedunhu uye kuwedzera kubuda kwechifananidzo chinodiwa senzvimbo yekufambisa, asi zvakatonyanya kudaro, neimwe nzira yekuwedzera, se "nzvimbo yekugara, yekushanda, yekudyara uye yekufamba." Pfungwa yekuwedzera ndeiyi: kushanya kungave kusiri kusimudzira nzvimbo yezororo, asi kutungamira nyika (yedunhu, dhorobha) "kutengesa kwenzvimbo" zvachose: nzira yakazara iyo inenge ichivhara zvinodiwa uye zvishuwo zvevashanyi, vanhu veko, uye nharaunda. Inogona kukwezva ruzivo rwakanyanya rweruzhinji uye, pakupedzisira, kuwedzera maonero ekuti "t" se "bhokisi rekushandisa rekukurukurirana," kana boka rematurusi ekutaurirana akasiyana-siyana.
Tourism ndiyo mushandirwi mukuru wepasirese (World Travel & Tourism Council - WTTC) uye yakakosha zvikuru muGermany, inogadzira 11% yeGDP. Asi pane zvisizvo izvo zvinosiya zvakawanda zvechikamu chezvematongerwo enyika zvingave zvisina kushandiswa: kusagadzikana kwayo kune zvakaipa zvinoitika kunyanya kunze kwekushanya kwekukurumidza chiyero, kupatsanurwa kwayo mumabhizinesi madiki uye epakati nepakati uye zvikamu zveveruzhinji, uye mufananidzo wayo uripo wekufara-kuenda-rombo rakanaka uye bhizinesi rinonakidza.
Nekuda kweizvozvo, chikamu chakaongororwa "chisina basa," mukurangarira panguva yekutaura pamusoro pemaonero ezvematongerwo enyika ekushanya panguva yedenda. Kuitira kusimbisa kukosha kwehupfumi nemagariro ekushanya, kuita kuti maonero ezvivakwa zvawo zvakakosha "zvive nehanya," basa rayo rakawedzerwa se "boka rakarongwa rematurusi ekutaurirana emhando dzakasiyana-siyana" chingave chinhu chikuru, chinoperekedzwa nekugadziridzwa kwezvimiro uye kuwedzera simba kwezvipenyu zvayo zveveruzhinji. Maminisitiri ekushanyirwa anozofanira kuita basa rinoshanda semutungamiri wekushambadzira kwenzvimbo, muchengeti we "amburera" chiratidzo uye mutsigiri wemitemo yekushambadzira nzvimbo.
Naizvozvo, bazi rezvekushanyirwa kwechinyakare rinofanirwa kuvandudzwa, kubva pa "line organisation" rinoshanda, sekuitwa kwarinoitwa nevakawanda, kusvika padanho re "vashandi" vari pamusoro pehutungamiriri hwehurumende/hurumende. Kuti ive nechokwadi chekuti hushumiri, kunze kwekuzvipira kwayo kumitemo yekutonga neruzhinji, inoita zvinoenderana nezvinotarisirwa kumusika, bazi rezvekushanya rinofanirwa kupedzwa nebhodhi rekusimudzira remahara iro rine chinzvimbo chakatsanangurwa chekuzvimiririra kuchengetedza kushanduka kwekushanda. Basa rinosanganisira kujekeswa kwechirevo chakabatanidzwa chechinangwa-chiono, nhungamiro inowirirana, zano uye mashandiro.
Tourism zvirokwazvo haina kumbozeza kuzivisa chimwe chinhu che "chinangwa chayo chepamusoro" - kuzviti kwayo kuve mutungamiri wepasi rose werunyararo.
Kukatyamadza nekukatyamadzwa kwemunhu wese, nguva yanhasi yehondo-nedambudziko haina kudziviswa, kana kudzikisirwa - kana nevezvematongerwo enyika, kana nemafambisirwo erunyararo, mamiriro ekunze gurus, Chishanu-nenguva yemberi "Corypheus," vane chekuita neMitambo yeOlympic, kwete nemajester epasi rose ecarnival, kwete kunyangwe nemanzwi asinganzwike kubva kumachechi, mamosque uye kwete nevatungamiriri vepasirese, kwete nevatungamiriri vepasirese.
Kushanya kungatsigira sei mantra yaro yokuva muiti worugare wenyika yose? Nzira yakapiwa yave yakanaka zvakakwana kushanda sechokwadi chisingapikiswe here? Kune yakawanda mienzaniso mubhegi rezvematongerwo enyika remanomano, anotsanangurwa sedzidziso "pasina sarudzo." Pakupedzisira ruzhinji runoita kuti manyepo abude uye kuti arambe ari echokwadi uye echokwadi - kunyangwe nekuda kwekudzokorora kwekusingaperi. Tariro yedu yokuti pasinei zvapo nezvipingamupinyi zvose zvinhu zvingafamba zvakanaka zvingaenda pamwe chete nokusetsa kukuru uye kunzwisisa kwedu kunopfuura ndangariro kwokuti tiri vaenzi bedzi pasi pano. Nyika yedu ndiyo yatigamuchira, uye isu tose tiri vaenzi pamwe chete, vaenzi uye vagadziri pamwe chete. Naizvozvo, kusvika pamwero wepamusoro, isu tine mutoro we "Human Condition" (Hannah Arendt). Zvinoratidzika, zvisinei, kuti isu hatigoni kunzvenga fungidziro yekurangana ne "Chikamu cheSimba iro, risinganzwisisike, Iyo inogara ichida zvakaipa, uye inogara ichiita zvakanaka" ( Goethe muFaust ). Neye litmus bvunzo ichiri yakanakisa, runyararo rwekushanya inoramba iine gakava sekukweva COVID-19 mudzi chikonzero chekuongorora.
