Acosta, mutengesi wepasi rose wakabatanidzwa wekutengesa uye wekushambadzira masevhisi muindasitiri yevatengi yakarongedza zvinhu (CPG), nhasi yaburitsa rondedzero yayo yazvino yekutsvagisa, Iyo Lingering Impact yeCOVID-19 paUS Shoppers. Chirevo chinoongorora maitiro evatengi vekuUS angangoita makore maviri mudenda. Zvinoenderana netsvagiridzo yaAcosta, vazhinji vevatengi vanhasi (68%) vari kutenga pamhepo zvekutengesa, pamwe neapo, sezvo denda uye maonero ehupfumi ari kuramba achishanduka.
"Hazvishamise kuti maitiro ekutenga akagadzirwa pakutanga kwedenda achiripo nhasi, kunyanya sezvo kushushikana kwakatenderedza COVID-19 kuri kuramba kwakakwira kune vatengi vazhinji," akadaro Colin Stewart, Mutevedzeri weMutungamiriri weBusiness Intelligence kuAcosta. "Kutaura zvazviri, tsvagiridzo yeAcosta inoratidza hutsinye hune chekuita nedenda pakati pevatengi muna Ndira 2022 hwakangodzikira zvishoma pane hwevatengi vakaongororwa gore rapfuura. Kushushikana kuri kuenderera mberi pamusoro pekuchengetedza uye mari kunowedzerwa nekushomeka kwechigadzirwa uye kukwira kwemitengo yegirosari kunokonzerwa nematambudziko ekutengesa. Tichiri kutarisana nekusagadzikana kwemusika, vatengi vanogona kuramba vaine - uye pamwe nekuwedzera - tsika dzekutenga dzakatorwa mumakore maviri apfuura. "
Tsvagiridzo yaAcosta inopa nzwisiso yakadzama mukuenderera mberi kweCCIDID-19 pamaitiro evatengi veUS uye zvinonetsa.
COVID-19 Concerts
• Kushushikana kwedenda kunoramba kuri pamusoro pakati pevatengi vanhasi. Avhareji yekushushikana kwehuwandu hwevatengi vakaongororwa muna Ndira 2022 yaive 6.6 pachiyero che1-10 (1 asina kana hanya zvachose uye gumi aine hanya zvakanyanya), kusvika .10 mapoinzi kubva Zvita 7
o Makumi mana nematanhatu muzana evatengi vakaongororwa muna 2022 vakaratidza danho ravo reCCIDID-19 se "rine hanya zvikuru."
o Makumi maviri nemana muzana evatengi vakaongororwa muna 2022 vakatara danho ravo reCCIDID-19 se "harinei zvakanyanya."
• Dzinosvika zvikamu makumi matatu nenhatu kubva muzana (33%) dzedzimba dziri munzvimbo yakashata mune zvemari muna 2022 kupfuura zvadzakanga dzakaita denda risati rasvika.
Maitiro Ekutenga Nekuona
• Maitiro ekutenga akagadzirwa panguva yedenda achiri munzvimbo yevatengi vazhinji nhasi, ne68% vava kutenga zvekutengesa pamhepo dzimwe nguva, zvichienzaniswa ne40% yevatengi vakaongororwa pakati paZvita 30, 2020 naNdira 4, 2021.
o Makumi manomwe neshanu muzana evatengi vakaongororwa muna 2022 vanoenderera mberi vakapfeka zvifukidziro zvechiso pavanenge vachitenga, kunyangwe zvisingadiwe.
o Makumi matatu nerimwe muzana evatengi vakaongororwa muna 2022 vanoramba vachiunganidza zvimwe zvigadzirwa, kunyanya zvigadzirwa zvemapepa, zvinhu zvemumagaba uye nyama.
o Makumi maviri nemaviri muzana evatengi vakaongororwa muna 2022 vanoramba vachishandisa masevhisi ekunyorera online.
• Vatengi vemazuva ano vanoramba vachinzwawo kukanganisa kwekuwedzera kushomeka kwezvigadzirwa (60%) uye mitengo yegirosari yakakwira, kunyanya yenyama neyemukaka (94%).
Kudyira Kunze Tsika uye Kuona
• Zvikamu makumi mashanu kubva muzana zvevatengi vemazuva ano vanoti vakadyira muresitorendi mwedzi wapfuura uye makumi mashanu nenomwe muzana vanoti varikuda kuita izvi zvakare munguva pfupi iri kutevera.
• Makumi mashanu nemana muzana evanodya vanoti vari kucherechedza mitengo yepamusoro yemenyu (kupfuura 10 muzana kubva kune vanodya vakaongororwa mwedzi mitanhatu yapfuura) uye vanoita sevasingazivi zvishoma nezvemamenu mashoma, kushomeka kwevashandi uye kuenderera mberi kwekuchengetedza matanho.
