New tourism marketing strategy yezvitsuwa izvi

Antigua neBarbuda Tourism Authority (ABTA) ikozvino yapeta nhevedzano yemisangano yehurongwa sezvikwata zvekushambadzira zvese zvakaungana muAntigua kumisangano yakatarisana - yekutanga kubvira covid-19 - kukurukura ramangwana rekushambadzira kwekuenda.

ABTA Board, CEO, uye Directors vane basa reUnited States, United Kingdom & Europe, Canada, Latin America & The Caribbean, pamwe nezvikwata zvavo, vakavharirwa muzvikamu umo vakaongorora zvinhu zvakakosha zveAntigua neBarbuda Tourism Authority brand uye marketing strategy.

Gurukota rezvekushanyirwa nekushanyirwa kwemari kuAntigua neBarbuda, Honourable Charles Fernandez akaudza zvikwata izvi pamberi pemisangano kuti zviyeuke kuti “Chirongwa cheVision 2032 chakaburitswa nebazi rezvekushanyirwa kwenyika chinozobudirira chete kana tikabudirira kugadzira hupfumi hwevanhu veko vagari vemo kuburikidza nekubatana kwakanyanya".

Misangano iyi inoitika panguva iyo kushanya kweAntigua neBarbuda nhamba dzekusvika dzakapfuura mazinga ekutanga denda. Chikunguru, Nyamavhuvhu, naGunyana 2022 vasvika vekushanya vakapfuura avo ve2019, yaimboonekwa sechirimo chakanakisa zvachose kwekuenda. Muna Nyamavhuvhu 2022, nzvimbo yekuenda yakagamuchira 20,125 paVC. Bird International Airport. Izvi 2,472 vanhu vakawanda kupfuura mugore rebhenji, 2019 apo vanosvika vakamira pa17,653.

Kusvika kwaNyamavhuvhu 2022 kushanya kwakapfuura zvakare kwaNyamavhuvhu 2021 apo Antigua neBarbuda vakagamuchira vashanyi 18,792.

Sachigaro weAntigua and Barbuda Tourism Authority, Dr. Lorraine Raeburn, vakazivisa kuzvikwata pakutanga kwemusangano kuti, “Ino ndiyo nguva yekuongorora, kuongororazve uye kuona kuti taenderana nemufambi mutsva uye indasitiri iri kukurumidza kushanduka. ”

Mukukwidza nyaya yekudyidzana muindasitiri yese, Sachigaro weABTA ari "kukurudzirawo rutsigiro nesimba kune vese vane chekuita, vachitarisira kuti chiono chedu chakamutsiridzwa chinokukurudzira kuti ubatane nesu parwendo urwu."

Mukuru weAntigua and Barbuda Tourism Authority, Colin C. James akapfupikisa mafambisirwo emusangano wegore rino achiti, “Panguva ino yekukura kwedu, apo takatarisana nekusimudzira chigadzirwa chedu, kushambadzira uye kukanganisa kwehupfumi, kubatana kwakakosha. Takabatanidza vanobatana pamberi pezvikamu zvedu zvechikwata, uye kekutanga takaunza boka rose reABTA, avo vanoshanda pasi rose uye munharaunda pamwe chete, kune nzira yepasi-kumusoro yekuronga.  

"Tiri kubatanidza matarenda ese ekugadzira uye hunyanzvi kuti tive nechokwadi chekuti Antigua neBarbuda ine zano repamusoro rekusimudzira pane yatinayo uye kupedza gore rino takasimba, asi chakakosha kuenderera mberi nekukura kwedu kusvika muna 2023."

Chirongwa chemakore maviri chekushambadzira chichabuda zvichitevera misangano yekushambadzira. Pamusoro pepfungwa dzezvikwata zvemusika wekushanya zvichange zvichikura vashanyi vanosvika nekufamba nechikepe, yachting, uye nemhepo kuchengetedza kukura kuri kuitika. Iyo Antigua neBarbuda Tourism Authority inodawo kukwidziridza masimba enzvimbo, kuisa uye kutengesa Antigua neBarbuda, senzvimbo yegore rose. Simbiso iri kuiswa pane kumwe kuvandudzwa kwembiru dzekushambadzira dzekwakuenda Romance, Yachting uye Sailing, Nhaka neTsika, uye Wellness kuti uite izvi.

Mukuru weABTA akati, "Chiono chedu chinopindirana neChiratidzo che2032 chakaunzwa nebazi rezvekushanya. Iko kukura nhamba dzedu, kukura mari iyo nyika ino inowana kubva mukushanyirwa, kuona kuti mari yakawanda yasara muAntigua neBarbuda, nekuda kwemabasa ayo vashanyi vedu vachanakidzwa nawo pavanenge vari pano uye pakupedzisira kuona kuti Antiguans neBarbudans vane mwero uri nani. kurarama, mararamiro ari nani, uye tinozviita nenzira yakagadzikana. "

Antigua neBarbuda Tourism Authority yakashandisawo musangano wezano kupemberera kushanda nesimba kwezvikwata nePeer Appreciation Awards uye Luncheon.

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Nezvomunyori

Linda Hohnholz

Editor mukuru we eTurboNews yakavakirwa muTN HQ.

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