Zvinodiwa uye zvishuwo zvemufambi mutsva zvine zvazvinoreva kumahotera sezvavanoisa zvakakosha uye kutarisa zviwanikwa uye mari yekuzadzisa zvinodikanwa zvinodiwa nevaenzi. Muna 2022, kuvaka patsva kwevashandi, kupeta pasi pekuchengetedza, uye kufungidzira kuvimbika zvichave nzvimbo dzakakosha dzehotera dzinoda kuve dzakakosha kumufambi mutsva.
Kuvakazve iyo Hotera Workforce yeNew Era Yekufamba
Matambudziko evashandi akakanganisa kudzokera kune zvakajairika mumahotera mazhinji munyika yose, zvichiita kuti zviome kupindura kudiwa kuri kukura. Nepo ingangoita indasitiri yese yakasangana nekushomeka kwevashandi gore rapfuura, kushomeka kwakanyanya mumahotera nekuda kwedenda redziviriro uye kuwanda kwevanhu vanosiya nekuzvidira, kazhinji kune mikana mune mamwe maindasitiri.
Mhedzisiro yeongororo yenhengo yaGumiguru 2021 AHLA inoratidza kuti mamiriro akashata sei.
Vanenge vese (94%) vakapindura vanoti mahotera avo ane vanhu vashoma, kusanganisira makumi mana nenomwe kubva muzana vanoti havana vashandi zvakanyanya. Zvakare, 47% yevakapindura vari kuyedza kuhaya asi vatadza kuzadza zvinzvimbo zvakavhurika.
Sezvo indasitiri yemahotera ichienderera mberi munzira yekupora muna 2022, kuvaka patsva dziva retarenda kuchave kwakakosha pakubatsira zvinodiwa nemufambi mutsva. Pashure pezvose, the
indasitiri inotarisirwa kupera 2022 pasi pevashandi zviuru zana nemakumi matanhatu nemazana matanhatu kana zvichienzaniswa ne166,000.
Kutora vashandi kuchave kwakaomawo mumaindasitiri mazhinji akapihwa
kukwikwidza kwakanyanya.
Nhau dzakanaka ndedzekuti pane mukana wekukwezva nekuchengetedza vashandi mune itsva
nzira. Izvi zvinogona kureva kuvaka pane zviripo zvekudzidzisa vanhu nezvese
nzira dzebasa dzinonakidza uye dzinopa kusimudzira basa uye kudzidziswa kwakakodzera hunyanzvi.
Nhasi vakwikwidzi vane hanya nemakwara ebasa, gadziriro dzebasa dzinochinjika, uye kudzidziswa kwehunyanzvi izvo zvinoita kuti varambe vachishandira mune ramangwana. Mahotera anewo mukana wekusimbisa kusiyana kwavo uye maitiro ekubatanidza, kukurudzira mabasa kune vanhu vane ruvara nevakadzi uye kuona kuti vashandi pamatanho ese vakasiyana sevaenzi vavo.
Kupeta Kaviri Pakusimba Kwevanhu uye Nepasi
Sezvo vafambi vatsva vachitarisa kuita bhizinesi nemhando dzemahotera dzinoenderana nechinangwa chavo, kuzvipira kwemahotera kusimba kunowedzera kukanganisa sarudzo dzekutenga. Ongororo ichangoburwa yepasirese yevafambi inoratidza kuti nzvimbo nhatu dzepamusoro idzo vatengi vanofunga kuti makambani ekufambisa anofanirwa kutarisa munzvimbo iyi kuderedza kabhoni emission, kudzokorodza, uye kuderedza marara echikafu. Ivo vanofarirawo zviito zvinogadzirisa mapurasitiki anoshandiswa kamwe chete, tsvina yemvura, uye kuchengetedza magetsi.
Nevaridzi vemahotera vachiri kunzwa kudzvinyirirwa kwehupfumi hwedenda uye kukosha kwekuisa pamberi pekushandisa pazvinhu zvakakosha kuti bhizinesi rirambe richifamba, kuisa mari mukusimbaradza kunogona kuita sechinhu chisingakoshesi kukurumidza.
Zvakadaro mahotera haafanire kuita sarudzo pakati pe "kuita chinhu chakanaka" uye kuita zvine hungwaru mune zvemari kana zvasvika pakusimba.
Chinangwa ndechekubatanidza mari inochengetedza nemari inodzoka kuti ienderere mberi kwemutengo uri nyore wekutevedzera. Kuisa mari muzvirongwa zvakabatana, zvinotaurika zvakajeka, uye zvinopa varidzi mari yakasimba yekudzoka-kungave kuburikidza neyakasvibirira hotera dhizaini, kutyaira simba rekushandisa kuburikidza nekuvaka masisitimu, kana kuita renewable chibvumirano chekutenga magetsi pachinzvimbo chevane franchise - zvichawedzera kuve mutemo pane kudaro. kupfuura kunze kwekunge vafambi vatsva vanokwevera kune mhando dzinokoshesa kuchengetedzwa uye mutoro wemagariro.
Kufungidzira Patsva Kuvimbika Kupfuura Pfungwa
Mapurogiramu ekuvimbika anonangana nezvinodiwa nevafambi vebhizinesi uye akavakirwa zvakanyanya pamapoinzi ekuwedzera achange achiwedzera kushomeka. Izvo zvakakosha zvino zvirongwa zvevanhu vanofamba zvishoma uye nekuda kwekunakidzwa. Nyaya iripo: MunaGunyana 2021, 41% yevafambi muUnited States vaishanyira mhuri neshamwari, uye 41% vaive pazororo. Vangori 8% chete vakanga vari panzendo dzebhizimisi, uye 6% vaienda kugungano rine chokuita nebasa.
Chokwadi ndechekuti zvirongwa zvekuvimbika zvinoenderana nekuwanda kwekufamba hazvienderane nemaitiro emufambi mutsva uye nekudzvanyirirwa kwekuda nharaunda. Uye kunyangwe kudiwa kuri kuwedzera mumwedzi nemakore ari kuuya, musanganiswa webhizinesi nekufamba kwenhandaro uchashandurwa zvachose, uye zvirongwa zvekuvimbika zvinofanirwa kuenderana nemaitiro evafambi azvino kuti avabatanidze.
Mahotera anodzosera zvirongwa zvekuvimbika mukuchinja kwemaitiro matsva ekudiwa ari munzvimbo yakanaka yekuvaka kuvimbika. Izvi zvinoreva kuzvidavirira kune yechiitiko modhi, data modhi, uye bhizinesi modhi. Zvose izvi zvikamu zvinoshanda pamwe chete kugadzira zvirongwa zvekuvimbika zvichibva pane zvinodiwa nevanhu apo zvichitsigira maitiro ekushanda ekupa pazviri.
ZVOKUBVA MUNYAYA INO:
- Investing in programs that are cohesive, clearly communicated, and provide owners with a solid financial return—whether through green hotel design, driving energy efficiency through building systems, or engaging in renewable power purchase agreements on behalf of franchisees—will increasingly become the rule rather than the exception as new travelers gravitate toward brands that value sustainability and social responsibility.
- Nevaridzi vemahotera vachiri kunzwa kudzvinyirirwa kwehupfumi hwedenda uye kukosha kwekuisa pamberi pekushandisa pazvinhu zvakakosha kuti bhizinesi rirambe richifamba, kuisa mari mukusimbaradza kunogona kuita sechinhu chisingakoshesi kukurumidza.
- The reality is that loyalty schemes based on the frequency of travel are out of step with the behaviors of the new traveler and with a suppressed demand environment.
