Norwegian Air nguva pfupi yadarika ichisiya mutambo wekutora nguva refu unovhunza kugona kwebhizimusi modhi kuenda kumberi, sezvo bhazi renhandare rine mutengo wakakwira rikatadzisa kugona kwaro kuita purofiti ine huwandu hwakawanda hwemitengo yayo ine chekuita nemafuta.
Uku kuparara kwakasiya maNorway ave munjodzi kumakwikwi. Vatakuri venhaka vanokwanisa kupa mari yehupfumi hwekutanga nemari yekutanga uye matikiti emakirasi ebhizinesi, hwokusanyara hwakanga husina vaNorway. Kushaikwa kwekamuri rine mitengo yakawanda kwaireva kuti ndege yendege haigone kuwana purofiti yakakwana, zvichikonzera kubuda kwayo kubva mumusika, iyo yakawedzeredzwawo ne Covid-19 dambudziko.
Norwegiankuyedza kukanganisa musika, kunyanya pamigwagwa ye transatlantic, kwakanyanya kubudirira pakutanga. Nekudaro, hazvina kutora nguva kuti vamwe vatakuri vakaita seBritish Airways neDelta vateedzere nekuunza mari yehupfumi yekukwikwidza. Izvi zvakakonzera vafambi vanoziva mutengo, avo vaikoshesa kunyaradzwa nendege-refu, vachisarudza vakwikwidzi veNorway, vachisiya ndege yendege muhondo yemutengo iyo yaisingakwanise kuwana.
Vazhinji vafambi vanosarudza nzendo dzepamba kana pfupi-dzekufamba kwenguva pfupi. Iyo yazvino COVID-19 Kudzoreredza Ongororo (2 - 6 Zvita 2020) yakaratidza kuti 39% yevakabvunzwa pasi rose vangangodzikisira mafambiro epasi rose mu 'nyowani yakajairika' mushure me COVID-19 denda, zvichienzaniswa ne28% iyo yaizodzora kufamba kwemudzimba. Nekuda kweizvozvo, vatakuri venguva refu, kunyanya yakaderera mutengo, vanozotadziswa mukuyedza kwavo kuita sezvo kudiwa kunogona kusadzikira kumatanho akamboonekwa.
ZVOKUBVA MUNYAYA INO:
- Norwegian Air recently departing the long-haul game calls into question the business model's viability going forward, as the airline's high-cost base hindered its ability to turn a profit with a high proportion of its costs related to fuel.
- This resulted in price-conscious travelers, who valued comfort on a long-haul flight, selecting Norwegian's competitors, leaving the airline in a price war that it could not afford.
- The lack of a high-yielding cabin meant the airline could not generate sufficient profit, resulting in its exit from the market, which was also accelerated by the COVID-19 pandemic.
