NTA inobvunza House vhoti kudzosera mari Brand USA

LEXINGTON, Kentucky - NTA iri kukumbira vamiriri veUS kuti vaongorore zvakare kubviswa kwavo kweBrand USA, nyika yekutanga kushambadzira uye kushambadzira kushambadzira kwakanangana nevashanyi vanobva kumisika yemhiri kwemakungwa. Mari yeBrand USA yakamiswa mubhajeti rebhajeti rakapasiswa svondo rapfuura neUS House of Representatives.

"Kurasikirwa neBrand USA kungave kukanganisa kuUS inbound kushambadzira kuedza kuunza mabasa, kusimudzira hupfumi hwenyika, uye kubatsira nhengo dzedu dzese dzinobatsirwa nevashanyi vekunze," akadaro Lisa Simon, Mutungamiri weNTA, "NTA inogovera zvinangwa. yeBrand USA uye inotsigira zvizere sangano. "

Pavhoti yakasarudzika musi waKurume 29, Imba yakatora bhajeti regore remari 2013 raizobvisa nekubvisa Brand USA, yakagadzirwa muna 2010 seCorporation for Travel Promotion. Kana rikatambirwa nedare reSeneti remuUS rikasainwa kuita mutemo, bhiri iri raizomisa kuUS$100 miriyoni mukufananidza mari inoshandiswa neBrand USA kushambadza nzvimbo dzekuUnited States pasi rose. Mari yechirongwa ichi inotorwa kubva kumari inobhadharwa nevashanyi vekunze vanobva kunyika dzemavhiza-waiver pavanopinda muUnited States; iyo mari inofananidzwa neprivate sector investment.

Kupfuura kwebhiri rebhajeti, House Congressional Resolution 112, inoonekwa seisingaite nekuda kwekupikiswa kwakaitwa neUnited States Senate. Asi chero shanduko mukutonga kweSeneti neWhite House nekuda kwesarudzo yaNovember yaizomisa mamiriro ekuti bhiri rinogona kuve mutemo muna 2013.

“NTA ichashanda nemamwe masangano ezvekufamba, anosanganisira US Travel Association, kudzidzisa vamiriri vakavhotera bhajeti iri. Vazhinji vavo vaive vatsigiri vebhiri rakagadzira Brand USA: iyo Travel Promotion Act ya2010," akadaro Simon, "Ino inguva yakanaka yekusimbisa kukosha kwekushanya kuti kubviswa kweBrand USA kusave chikamu. yezvichazotevera zvebhajeti."

VaSimon vakati nhengo dzinofarira kuita vamiriri vadzo dzinogona kuenda kumusangano uyu Grassroots Congressional Travel Summit muWashington, DC, Chivabvu 8 kusvika 10, inotambirwa neNTA neSoutheast Tourism Society uye Destination Marketing Association International. Masangano anotsigira pamwe neAmerican Bus Association, American Indian Alaska Native Tourism Association, American Society of Travel Agents, Interactive Travel Services Association, Student Youth Travel Association, US Travel Association, United Motorcoach Association, uye Western States Tourism Policy Council.

Brand USA yakagadzirirwa kutanga kushambadzira kwayo kwekutanga muna Chivabvu. Kudiwa kwekuedza kwenyika kushambadzira kwakava pachena apo chikamu cheUnited States chemusika wekufamba pasi rose chakaderera kubva pa17.3 muzana muna 2000 kusvika 11.2 muzana muna 2010.