Sama, Qatar Airways anopayona anotyairwa neAI-inotyairwa nedhijitari yekabhini yevashandi, iye zvino ave kuita dhizaini yake pamapuratifomu enhau. Sechimiro chemweya weQatar Airways wekuvandudza, Sama akagadzirirwa kuita uye kukurudzira vateereri vepasirese pa Instagram. Nhoroondo yake ichapa vateveri musanganiswa wemazano ekufamba, anecdotes ega kubva kunzendo dzake, uye tarisiro yakasarudzika yehupenyu hwenhengo yevashandi vecabin, zvese zvinoratidzwa nenzira yekugadzira uye yehunhu.
Yakatangwa kuITB Berlin 2024 kuti iwedzere mukurumbira, Sama anoratidza Qatar Airways' kuzvipira kubatanidza kufambira mberi kwetekinoroji nekubatana kwepfungwa. Semunhu wekutanga wedhijitari yekabhini yevashandi kupinda munzvimbo yesocial media, Sama akagadzirwa kuti ataure nevateereri vane ruzivo rwedhijitari kuburikidza nezvirimo zvine hukama uye zvinokurudzira.
Kubva pakufukunura pfuma yakavanzwa muParis kusvika pakugovana ruzivo rwekuongorora maguta matsva nekupa maonero akasiyana ehupenyu mumhepo, Sama acharatidza network yakakura yeQatar Airways yenzvimbo dzinopfuura 170 nenzira itsva uye inonakidza.
