VisionExpo nguva pfupi yadarika yakapinda muNew York (kuJavits) nezviuru zvevatengesi vachiratidza mamirioni ezviunganidzwa zvemaziso. Kunyangwe iwe uri pabhajeti kana uchikwanisa kushandisa zviuru zvemadhora pazvioniso, kuita "kumeso" kwave kwakakosha kupfuura zvaunopfeka patsoka dzako.
Micheka yemaziso inovhara zvese zvemaziso, kubva kururamisa kwemaonero kana kudzivirirwa kubva kune anokuvadza UV mwenje kusvika kumeso, malenzi uye magirazi ezuva. Kwemakore mashoma apfuura maziso ekumeso akatama kubva pakuita chaicho chinodiwa kuita chirevo chemafashoni.
Mabhaisikopo nere rock stars, hotera, kufamba, kushanya uye vamwe vakuru veindasitiri vanobvuma kuti kupfeka ziso chairo kwakakosha pakubudirira kwebasa sekushandisa kunhuhwirira kwakanaka. Apo vatungamiri vari "kuita chiso" nevatengi, vaenzi uye vezera ravo, kuita chitarisiko chakanaka pachako kunogona kusarudza kukunda kana kukundwa.
Chimiro Chinotakurika
Vafambi vanowanzofarira kuratidza mufananidzo chaiwo sezvavanofambisa nhandare dzendege uye nzvimbo dzekutandarira dzebhizinesi nekupfeka zvipfeko zvemeso zvefashoni. Nepo majean nemat-shirts angave ari echipfeko chekufamba kwepasirese, zvirevo zvemafashoni (kubva kuvana kusvika kune vakuru) hazvina kunyangarika zvachose nekuti Prada neGucci vakatama kubva pachipfuva nekumashure-mativi kuenda kuchiso chedu uye mabhureki ave kuoneka pameso. Zvingave mufambi akapfeka magirazi emishonga kana magirazi ezuva akadai zvakanaka, zvipfeko zvemaziso inzira iri nyore yekuita kukurumidza asi kwakanaka kwekutanga kufungidzira.
Indasitiri Kubudirira
Muna 2016 kukosha kwemusika wemusika wepasi rose wemaziso wakasvika madhora zviuru mazana mashanu zvemadhora. Vatengi vema eyewear vakatenderera pasirese uye icho chigadzirwa chave chimwe chezvinhu zvikuru zvevatengi zvinhu zvemakore gumi. Mitengo yemaziso inofamba kubva pasi pemadhora zana kusvika pamamirioni matatu (Liz Taylor Diamond Mask).
Tsika dzakasiyana, uye kusiyana kwevanhu hakuna kukosha; zera uye matambudziko ekuona haana kukosha; chii chinogadza budiriro iri kukura yeindasitiri yemaziso ndeyechido chechitarisiko chinoonekera chinotarisana nemafashoni ari kutsva. Uye zvakare, sarudzo yemararamiro (kunyanya kukura kwekushanya kwekunze kwekushanya), mitambo yemitambo uye kuratidzwa kwehunyanzvi (nharembozha uye mahwendefa) zvakasanganiswa nekuwedzera kwehupenyu hurefu, zvakawedzera kukura mukuda kwepasi rose kwezvigadzirwa zvemaziso.
Mukana Mikana
Pakati pe61-64 muzana yevagari (vangangoita mamirioni zana nemakumi manomwe nemanomwe evanhu muUSA) vanoda kugadziriswa kwemaonero (Jobson Research). Pamusoro pe:
• Chete 61 muzana yevakuru vanhu vakaongororwa maziso mukati megore rapfuura
• 61 muzana vakaona padyo (myopia)
• 31 muzana vanoona zviri kure (presbyopia)
• Vamwe vakuru vanosvika mamirioni gumi nemaviri vanoda kurairwa kwekuona asi havatsvage rubatsiro
• 70+ muzana yevashandi inoda kugadziriswa kwemaonero
• Makomputa ndiwo manyuko ekutanga ezvichemo zvekuona munzvimbo yebasa
Mwana mumwe chete pavana vese ane dambudziko rekuona
• 48 muzana yevabereki vane vana vari pasi pegumi nemaviri havana kumboenda nemwana wavo kunoongororwa maziso
• 80 muzana yezvose kudzidza inoitika zvinoonekwa mumakore gumi nemaviri ekutanga
• 64 muzana vanhu vanopfeka magirazi emaziso
• 3 muzana vanoshandisa magirazi ezvekunwa chete
• makumi maviri muzana vanoshandisa magirazi emaziso uye magirazi ezuva
• 3 muzana vanoshandisa magirazi emaziso, malenzi uye magirazi ezuva
• Avhareji yemari vatengi vanoronga kushandisa kutenga anotevera maziso ekutenga $ 173
• 75 muzana yemafuremu emagirazi emaziso akatengwa ne $ 150 kana pasi
Corporate Dominance
Zvipfeko zvemaziso zvinotengeswa muzvikamu zvina zvikuru:
1. Chiremba (Rx) magirazi emaziso
2. Magirazi egirazi eplano (magirazi ezuva akasungirirwa nemalensi asiri akanyorwa; haishandisirwe kugadzirisa maonero; anonyanya kushandiswa kuzvinangwa zvekudzivirira uye kuchengetedza maziso kubva kune inokuvadza ultraviolet / UV mwaranzi)
3. Vaverengi vepamusoro-nyika (OTC)
4. Makore ekubatana
Muna 2015 magirazi ezuva akaronga 12 muzana yemusika. Magirazi ezuva akapindirwa chikamu chemusanganiswa wemadhizaini sezvo achipa mabhenefiti emitambo yemvura nekuredza; zvisinei, magirazi ezuva asina kupindirwa anotonga pamusika nekuda kwemafashoni.
Polarization inoenderana nemisika inovavarira inoshanda (kureva, kuchovha bhasikoro), nepo magirazi egirazi asina-polarized achipa kuvhenekera kuona uye kudzivirira maziso kubva kumwaranzi yeUV inokuvadza pamwe nekudzivirira ziso kubva kumeso anopinza. Premium vatengi vanosarudza kukwenya kusagadzikana, anti-kuratidza uye UV yakadzivirirwa zvigadzirwa zvemaziso.
Muna 2014, misika yese yekutarisira yekuona muUS yakagadzira madhora 34.5 bhiriyoni uye muna 2015, magirazi ezuva e plano akaburitsa madhora mazana maviri nemakumi masere emadhora mukutengesa. Luxottica yeItaly ndiyo inotungamira mutengesi wemaziso muU.SA nemadhora 218 bhiriyoni mukutengesa (2.53). Muna Ndira 2015, Luxottica neFrance Essilor vakabvumirana mubatanidzwa wemabhiriyoni makumi mana nematanhatu ekugadzira imba yemagetsi yepasi rose. Iyo kambani inotarisira mabhureki anosanganisira: Ray-Ban, Persol, Oakley, Burberry, Polo Ralph Lauren, Versace, etc. Pasi rose, kambani yaive nekutengesa pamadhora 2017 bhiriyoni.
Musikana Wezvinhu
Zvipfeko zvemaziso zvinowanzoitwa kubva mupurasitiki kana simbi. Chazvino kudikanwa kwezvakasiyana zvigadzirwa zvekuchengetedza ziso kwave kuri mhedzisiro yekukura kwekuziva kwekukuvara kubva kuVV kuratidzwa uye kuwedzera kutadza kwekuona. Pakave zvakare nekukura kwekuziva kwezvakasiyana zvinodikanwa zvevana zvinoda kusimba pamwe nekugadzira mafashoni anofanirwa-ane mafuremu anogona kusimuka kune anoshanda mararamiro emwana.
Yakagadziriswa Sarudzo Stylistically Yakakodzera
Mushure mekupedza zuva rese ndichifamba mumigwagwa kuVisionExpo kuJavits, ini ndakasarudza zvandinoda chaizvo zviri pamberi-pefashoni.
1. Matsuda. Yakagadzirwa muJapan
Kwemakore anodarika makumi mana nemashanu, Matsuda akagadzira maziso kubva kune celluloid acetate, titanium, sirivha yakaisvonaka, 45K goridhe rakasimba uye 18K yegoridhe. Varidzi vevakakurumbira vanosanganisira Robert Downey, Jr. (Iron Man 22.5), naLinda Hamilton (Sara Connor muTerminator 3).
2. Maybach. Yakagadzirwa kuGermany
Makore anodarika zana apfuura, Wilhelm Maybach nemwanakomana wake Karl vakatanga mota yepamusoro-soro iyo yave ngano inomiririra kugadzirwa kwemaoko chaiko uye kutariswa kune zvakadzama uye zvinhu zvakasiyana zvinotsanangudza mota dzadzo dzoumbozha. Maybach zvinoreva umbozha uye hunhu husingagumi uye hwakangwara. Iine tarisiro yekusimudzira, kambani inodzivirira zvese mbishi zvinhu zvisina chiratidzo cheakajeka ecological sosi. Nyanzvi dzehunyanzvi dzinoshanda nematehwe akanakisa, huni dzakakosha, runyanga rwechivanhu kubva kuAsia nyati yemvura, goridhe chaiyo uye mangoda.
3. Shwood. Yakagadzirwa muPortland, Oregon
Muna 2009, Eric Singer akagadzira girazi rake remaziso kubva pamuti kubva kumuti wemadrone, hinji yemabhineti ane ngura uye malenzi akachengetedzwa kubva muchitoro chinotengesa. Chinangwa chake: Gadzira chigadzirwa chinosanganisa hunhu uye hunhu hunogona kungowanikwa munzvimbo dzechisikigo. Nhasi, machira acho anogadzirwa nematanda, acetate, titanium kana dombo uye malensi emhando yepamusoro ekudzivirira maziso. Iko kuunganidzwa kunotemwa, kuumbwa, kuunganidzwa, kupedzwa uye kutumirwa kubva mukushanda kwayo muOregon.
4. Xavier Derome. Yakagadzirwa muFrance
Vabereki veDerome vaive mubhizinesi rezvigadzirwa zvekugadzira uye Xavier akamisa studio yake kumahombekombe eRwizi rweLoire, muBracieux (1996). Iye piyona ari mukuita kwekunamatira kusunga kweakakora akawanda materu uye magirazi ake anobatana neunyanzvi hwekugadzira nehunyanzvi hwazvino. Yeye chaiyo noti - inoenderana zvishongo.
5. Ete. Yakagadzirwa muFrance
Ete kuenderera mberi kwemhuri ine mhuri yekugadzira eyewear inogona kuteverwa kumashure mazera mana. Iyo tsika yakatanga muFrance (1924) apo Gustave Rege-Turo zvigadzirwa zvakagadzirwa nemaoko zvinoshandisa runyanga nekamba segobvu sezvinhu zvepasi. Nhasi, zvigadzirwa zvakavezwa zvinosanganisira cellulose acetate (kubva padonje donje). Iwo matekiniki akapfuudzwa kubva kuna baba kuenda kumwanakomana kuenda kumwanasikana - uyo parizvino anotungamira sangano uye iyo Ete Lunettes muunganidzwa.
6. Rigards. Yakagadzirwa muHong Kong
Iri zita rakashandurwa kubva pazwi reFrance "maererano" (tarisa, tarisa) uye chiratidzo chemaoko chinoratidza kubatana kwekugadzira kwenyanga nemaziso. Iyo Rigards mission ndeyekutsvaga zvekare hupfumi hweyewear nekutarisa kune mhando, chimiro uye nyaradzo. Dhizaini ndeyepakutanga uye isingabvumirane pachinenge ichiremekedza zvinokwezva zvevintage kune vatengi vanoonga hunyanzvi uye kuzvimirira.
7. Sospiri. Yakagadzirwa muItaly
Iri zita rakafemerwa naPonte dei Sospiri muVenezia. Iko kuunganidzwa kunomiririra siginicha yeOttica Veneta yakasarudzika yemutsara wekushongedza uye wezuva unopfekedzwa neyakavakirwa, mavara, mavara, hupfumi hweVenice uye tambo kubva kuBurano. Mutsara wakafemerwa semutero kune veVenetian maestros uye nehunyanzvi hwavo. Iwo mafuremu anotsanangurwa nekushandisa kwavo kwepamusoro kweS Swarovski makristasi, simbi dzakareruka, maitaly acetates uye akasiyana emhando yekushongedza. Mutsara unobatanidza nguva yeBaroque neByzantine art.
8. Wissing. Yakagadzirwa muGermany
Iyo kambani yakatanga mu1953 uye inogadzira mhando yepamusoro yemafuremu muacetate. Inozivikanwa yemhando dzakasiyana dzemavara uye mafomu ezvizhinji multilayer zvinhu zvinopa risingagumi mukana wevara uye dhizaini. Vatengi vanogona kugadzira yavo yega masitayera (kusanganisira mativi, rectangle, kutenderera uye katsi-ziso maumbirwo) mune angave makobvu uye chunky kana akaonda uye echinyakare acetate. Sarudza rimwe ruvara kana muraraungu wemavara mune rimwe furemu.
9. Nanovista Optical yeVana. Yakagadzirwa muCanada
Nano mafuremu anogadzirwa aine akasarudzika uye ane patent Siliflex zvinhu uye 35 muzana yakareruka kupfuura acetate mafuremu ane anogara kwenguva refu uye anogara kwenguva refu. Ivo vanoonekwa sevasina mwana uye vanochinjika nemaoko akagadziridzwa matipi etembere. Ivo zvakare vanopa inogadziriswa mini-bhendi uye mukana wekuchinjana kugadzirisa masisitimu pakati petembere nemabhande epamusoro. Ophthalmologists, varapi vemaziso, varapi vemaziso uye vana chiremba vanokurudzira Nano Vechidiki mafuremu echiratidzo chekuratidzira chevacheche uye vachiri vadiki.
10.Lo Loop (inogonesa)
Mufashoni inosangana nebasa paLa Loop, chigadzirwa chakagadzirwa nekuti pakanga pasina chimwe chinhu chekugadzirisa dambudziko iri: Ndakaisa kupi magirazi angu? Creative Director uye CEO, Elizabeth Faraut akatanga kambani makore anodarika gumi nemanomwe apfuura paakatsamwiswa nekuchera kutenderera muhombodo yake kutsvaga magirazi ezuva, uye / kana kuarasa. Uchishandisa 17 degree tekinoroji pamahinji eiyo chiuno, La Loop inochengeta magirazi akachengeteka uye ari munzvimbo pasina kukotama, kumonyanisa kana kudonha. Chigadzirwa chinowanikwa muNew York Museum yeazvino Art uye yakapfekwa naBrad Pitt, Julia Roberts naHeidi Klum
11. OYO Bhokisi
Haisi "bhokisi chete," inzvimbo yakakosha yekutora maziso ako. Yakagadzirwa naLuba Stark naMichael Kriss, OYO yakagadziriswa kunze kwekushushikana kwaStark mukushaya nzvimbo yakatsaurirwa yemagirazi ake.
12. Zvichengete Zvakachena
Mushure mekupedza maawa tichisarudza maziso uye mazana (kunyangwe zviuru) zvemadhora vachitenga chigadzirwa, tinowanzo chengeta dzakachena nekushandisa Windex kana kupfira. Nyanzvi dzinoti iyi haisi zvachose nzira yekuchengetedza maziso kana magirazi ezuva akachena uye asina kukwenya. Mvura yemupombi, sipo yekugezesa uye tauro rakapfava rakachena redonje rinoshanda (usamboshandisa matauro emapepa); zvisinei, yenguva dzaunenge uchimhanya, Kelas uye pre-yakanyoroveswa matauro anozogadzirisa dambudziko remalensi ane tsvina kana akafukidzwa.
Kuona Mune Ramangwana
Mbatya dzemaziso dzave kusarudzwa nenzira imwecheteyo yatinosarudza shangu dzatinopfeka, mbatya dzatinotenga uye magadzirirwo ebvudzi nemavara atinoda. Zvipfeko zvemaziso zvave kuunganidzwa; funga shangu, zvishongo uye wachi. Kanganwa hunyanzvi hwakajairika hunokukurudzira kuti utarise chimiro chechiso chako uye neruvara rweziso - enda nehunhu hwako uye woedza pamaumbirwo matsva, hukuru uye mavara. Iwe haupfeke bhutsu imwe chete zuva rega rega, pachiitiko chese, nei iwe ungatombofunga nezve kurapa chimwe chinhu chiri pachiso chako uine zvishoma kufunga. Iko kuunganidzwa kukuru kweye eyewear hakusi kwekugutsikana - iko kudyara.
© Dr. Elinor Garely. Ichi chinyorwa chekopirisita, kusanganisira mapikicha, chingangodaro chichiburitswa pasina mvumo yakanyorwa kubva kumunyori
