Anopfuura makumi manomwe haafanire kukanganikwa mukudzokororwa kwekufamba

Kuwedzera kwakashumwa mumabhuku ekufambisa kubva kune anopfuura 70s kunoratidza kuti iyi demographic haifanirwe kufuratirwa kana mabhizinesi achiita hurongwa hwekupora.

Haisi chete iyi demographic imwe yekutanga kubayiwa, ivo vanowanzo shandisa mari hombe uye vasingatadziswe nenguva. Izvi zvinoita kuti iyi ive ine mari yakawanda yekunongedza kuitira kuti uwedzere kufamba kwedenda.

26% chete yevakapindura kubva kuSilent Generation (70+) vakazivisa kuti 'vakanyanya' kana 'kunetsekana nemamiriro avo emari kana zvichienzaniswa ne77% yeMireniyamu muCOVID-19 Recovery Survey. Kunzwa 'tariro' yaive yechipiri manzwiro akajairika ainzwikwa nevanhu ava muongororo imwe chete, zvichiratidza kuti kuburitswa kwemajekiseni kungangowedzera kurongeka kwekufamba mune ramangwana.

Zvakajairwa stereotypes senge kuvimbika kune imwe mhando uye 'shoma tech-savvy' iyo yaimbove yakanamatira kune yakanyarara chizvarwa (70+) yachinja uye zvakakosha kuti makambani ekufambisa anzwisise aya machinjo makuru kuti aite zvinobudirira zvido zvekufamba kwevanhu. .

Inozivikanwa sekuvimbika kune imwe mhando, iyi demographic ndiyo inonyanya kunangwa kune-muchitoro masangano ekufambisa. Kunyange zvazvo, chokwadi ndechokuti, vangasava vakavimbika sezvakambozivikanwa; 50% yechizvarwa chinyararire vakapindura 'zvimwe' kana 'zvakasimba' vakaramba kuti vaizotenga zvigadzirwa kubva kumhando dzavanofarira. Ongororo imwecheteyo yakawana kuti makumi matatu muzana vachatenga zvimwe zvigadzirwa pamhepo pane kushanyira chitoro, uye 30% vanofunga kutsigira mabhizinesi madiki kana emuno sezvakakosha kupfuura denda iri risati raitika - zvichipa mukana wakawanda wekuvandudza mhando.

Nepo chizvarwa chakanyarara hachizombokwikwi nematanho ekuita zvemadhijitari ane hukama ne 'vagari vemo', Millennials neGenZ - vanopedza nguva yakawanda vari pamba izvo zvaita kuti vazhinji vawedzere 'tech-savvy' - 47% vachiri kuzivisa kuti vaizosarudza. kushandisa kadhi kana mbozhanhare panzvimbo pemari. Izvi zvinopa mukana wekubatanidzwa kweapp, uko ari nyore, ari nyore kushandisa uye akasarudzika mapuratifomu anogona kuwedzera kudiwa.

Kuzorora kweguta yaive yechipiri inonyanya kufarirwa mhando yezororo yeSilent Generation isati yasvika Covid-19. Rudzi urwu rwezororo, zvisinei, rungangove rwakarasikirwa nekukwezva kwarwo sezvo vashanyi vakura vava kuda mazororo kure nenzvimbo dzemudhorobha. Muongororo ichangoburwa, 31% yechizvarwa chinyararire vakapindura vakazivisa kuti vanga vachiyedza chikafu chitsva uye mabikirwo panguva yedenda. Kuedza zvakanyanya kumba kunogona kukwidziridza kukwezva kwezororo reiyo gastronomic - kana kungoita kuti ive pfungwa huru paunenge uchibhuka rwendo.

Millennials neGenZ vakamboonekwa sevatungamiriri mukuda kwekufamba mushure-.Covid-19. Kunyangwe ichinzi ndiyo inonyanya kutambudzika, chizvarwa chakanyarara ndicho chekutanga kubayiwa icho chicharamba chichiwedzera kurongeka kweramangwana pakati pehuwandu hwevanhu, nekudaro vachivimbisa kuti vachatora chikamu chakakosha mukudzoreredzwa kwekufamba.