Kusarudzika pakufamba "ikozvino kodzero, kwete ropafadzo"

Mabhureki ekufambisa ane mukana wakakura wekutora mari pakukura kwevatengi vachipesana neruzha rwedhijitari nekupa zano rakagadzirirwa uye ruzivo rwemunhu, maererano netsvagiridzo itsva yeMintel yakanyatsoratidzwa paWTM London 2018 - chiitiko chinotungamira chepasi rose cheindasitiri yekufambisa.

Mintel's Global Consumer Trends: Mikana yeIndasitiri Yekufambiswa mharidzo ichakwevera panzwisiso yakadzama yesangano yevatengi vemazuva ano kuitira kuratidza nzira idzo makambani ekufambisa anogona kuita zvakanyanya kune ari kusimukira mutengi wepasi rose kuti arambe akakodzera.

Nhume dzichanzwa kuti zororo rinotarisirwa kuve rimwe remasevhisi ari kuita zvakanyanya maererano nekukura kwekushandisa mumakore mashoma anotevera, kusvika 16% kubva 2017-2022. Izvo zvinofananidzwa neyakafungidzirwa 3% kuwedzera kwe tech kushandiswa.

Kuwedzera pakuisa zvinhu zvinokosha pakutanga kupfuura zvinhu zvokunyama, vatengi vanowedzera kuda kuti zvinoitika zvavo zvive zvomunhu oga zvikuru. Ongororo yaMintel inoti: “Saizi imwe-inokwana-yose yakafa. Vatengi vava kuona kuita zvemunhu sekodzero, kwete rombo.”

Asi mazororo echiitiko haafanire kupa chero chinhu chakanyanyisa. Dzimwe nguva kupa chiitiko kunogona kungoreva kupa vatengi sarudzo yekutiza kumahombekombe kwezuva uye vapinde muguta renzvimbo.

Vatengi zvakare vakatarisana ne 'dhijitari dilemma' pakuti vanotarisira kubatana kwese kwavanoenda, asi zvakare vane chishuwo chekudzima kubva kuhunyanzvi.

Munyori wenzvero Paul Davies, mutungamiriri weboka rekutsvaga kwekufamba, kutandara uye chikafu chekudya paMintel, akati: "Vatengi vanozviwana vachipinda mukubata-22.

“Kune rimwe divi vanoda uye vanotarisira kukwanisa kubatana nemhando nemasevhisi pese pavanenge vari, asi nerimwe divi vanoda kutiza tekinoroji mukuyedza kudzima nekunonoka.

“Indasitiri yekufambisa iri kuramba ichiita basa guru mukupa vatengi maturusi edhijitari avanoda kuti vawane nzvimbo uye kutaurirana nemhando, asi kutarisa nezvezororo rinopa 'analogue chiitiko' kunofadza kune avo vanoda kutiza tekinoroji. .

"Izvi hazvireve kurambidza kushandiswa kwemidziyo, asi kuisa pfungwa patsva pamusoro pekuti nzvimbo dzakanyarara, dzisingazivikanwe kwekuenda kunogona kuita kuti vanoenda kuzororo vaise pasi smartphone yavo uye kutora chinguva kuzorora nekufungisisa."

Tsvagiridzo iyi inoratidzawo kuti 31% yevatengi vanovimba nemhando yezororo zvakanyanya kubva kune yekufambisa mumiriri kana ichienzaniswa nepamhepo, ichiwedzera kusvika 38% yeMireniyamu.

Davies akawedzera kuti: “Kunyange zvazvo maMireniyumu achiwanzova nehunyanzvi hwehunyanzvi kupfuura vezera rekare, kazhinji havana chivimbo chekuita zvisungo zvakakura zvemari zvichibva paruzivo rwunowanikwa pamhepo. Kana zvasvika pakubhuka zororo mazhinji eMireniyamu ari kushanyira nzvimbo dzakasarudzwa kana kushandisa mhando dzekufambisa kekutanga. Izvi zvinovaita kuti vawane mukana wekutsvaka mazano ehunyanzvi akatarisana kubva kune vanofamba vachiona kuti vanogona kuvimba navo.”

Mharidzo iyi icharatidzawo kuti Mireniyamu inongoziva kuvanzika sezvizvarwa zvekare asi ivo zvakare vari kuda kugovera data ravo mukutsinhana nemabhenefiti.

"Millennials vatove ne 'digital footprint' yakakura kune mamwe zvizvarwa zvakawanda, zvichiita kuti vazhinji vafunge nezvehuwandu hweruzivo rwavakachengeta pamawebhusaiti emhando uye social media.

Panguva imwecheteyo ivo ndivo vanonyanya kuratidza kufarira mabhenefiti anogona kuunza kugovana data, kureva masevhisi emunhu, kurudziro uye zvinopihwa. Kana mabhureki achikwanisa kugonesa vatengi nezvekuchinjana kwakasimba kukosha, saka Millennials ndiyo inonyanya kugovera data ravo, ”Davies akatsanangura.

Uye, pasinei nekutya kunopesana, mazororo epapakiti ari kubudirira, Davies akawedzera kuti: “Mazororo epakiti haana kufa. Muchokwadi Mintel inofanotaura kuti kukosha kweUK package yezororo musika (yenzendo dzemhiri kwemakungwa) ichawedzera neinosvika gumi muzana pakati pa10 na2017.

“Zvisinei chikamu ichi chinoda kuchinjika kuti chigamuchire kudiwa kukuru kwekugadzirisa kuitira kuti chirambe chichikura. Millennials ndiro boka rinonyanya kuda kubhadhara mari yezororo repakiti rakagadzirirwa zvinoenderana nezvavanoda, vachiratidza mukana wakajeka wevanopa vanopa mapakeji anochinjika. ”

Mutori wenhau weWTM London uye PR maneja Paul Nelson akati: "Iyi inonakidza tsvagiridzo yeMintel inoratidza kuti, kure nekuurayiwa, vafambisi vekufambisa havangogone kurarama muzera redhijitari asi vanobudirira nekupa zano rakavimbika, nepo vatapi vevashanyi vanogona kupa munhu akasarudzika. ruzivo rwezororo ruchaitawo zvakanaka. "

Chiitiko che Mintel Global Consumer Trends: Mikana yeiyo Yekufambisa Indasitiri zvinoitika pa Muvhuro Mbudzi 5 kubva 12:00-13:00 muPress Conference Theatre iri muInternational Media Center ME580.

eTN ishamwari yemidhiya yeWTM.