Philadelphia Musangano uye Vashanyi Bureau inosimudzira kushanya kwaPhilly kuUK

Yakaramba ichiverengerwa semusika wepamusoro weFiladelphia wekudyisa kushanya mhiri kwemakungwa, nevashanyi vanopfuura zviuru zana nemazana masere kuguta muna 108,000, Philadelphia Convention uye Visitors Bureau vakaenda kuUnited Kingdom kunosimudzira kushanya kuPhiladelphia. Misangano yakakosha nevakuru vehurumende nevamiriri vemakambani, pamwe chete nehofisi yaMayor Jim Kenney, yaive chikamu cherwendo, rwakatora mavhiki maviri mukupera kwaGumiguru uye kutanga kwaNovember. Hutungamiri hwePHLCVB hwakasangana nevakuru veAmerican Airlines neBritish Airways kuitira kuti vakurukure nezvekufambisa nekusvika pakati penzvimbo mbiri idzi. Iyo PHLCVB inoshanda padhuze nePhiladelphia International Airport kuzadzisa chinangwa ichi.

Musi weSvondo, Gumiguru 28, mutambo weNFL weFiladelphia Eagles vs. Jacksonville Jaguars wakashanda sechiitiko chetende, zvichipa Philadelphia chiedza senzvimbo yekushanyirwa kweUnited States kune dzimwe nyika.

Iine nhapwa-setting rekodhi vateereri ve85,870 vateveri paWembley Stadium muLondon, iyo PHLCVB yakabatana neiyo UK rep hofisi uye Brand USA, isiri-purofiti, yakavanzika kudyidzana yakatsaurirwa kuwedzera inbound kunze kwenyika kuenda kuUnited States, kusimudzira guta. .

Mamwe emitambo ane chekuita nePHLCVB ekushambadzira anosanganisira:

• Kutepfenyura kwezvikamu makumi matatu zvekutengesa – zvichibva pamushandirapamwe mutsva wePHLCVB, 'Kutaura chokwadi Philadelphia' - kutepfenyura pakati pekutanga kwaGumiguru kusvika muna Mbudzi panguva yeSky Sport's NFL zvirongwa. Shambadziro iyi ichaita kakapetwa ka30 muUK uye inosvika 34 miriyoni vanoona mukati memwaka.

• A social sharing photo booth activation paNFL's Tailgate chiitiko kunze kweWembley Stadium musi weSvondo, Gumiguru 28. Vatori vechikamu vakatora mapikicha pamberi pekrini yakasvibirira uye vakazova nemukana wekusarudza imwe yemifananidzo mitatu yeFiladelphia yemifananidzo kuti iwedzere uye yakashandurwa kuva maGIF. kuitira kugoverana kwevanhu.

• Panguva yemutambo weEagles, PHLCVB yakatambira vafambidzani vakakosha veku UK-based travel trade partners, vamiriri vehurumende nevezvenhau paWembley Stadium kusimudzira Philadelphia senzvimbo yekutanga yekuUS.

• A 15-second PHLCVB Frankly Philadelphia ad akamhanya panhandare yeJumbotron pamberi perekodhi yakagadzirisa 85,870 vateveri, uye kakawanda panguva yeNFL Tailgate kunze kweWembley Stadium.

• Shambadziro yepeji yakazara yakaverengerwa muchirongwa chezuva remutambo, inowanikwa kutengwa muchitoro chefani uye yakapihwa kune ese makirabhu nemakamuri ekugamuchira vaenzi.

• Geo-targeted digital ad campaigns muUK yakatanga muna Gumiguru 1 uye ichaita kusvika muna Mbudzi paNFL UK website uye Expedia, yakagadzirirwa kuunza mabhuku kuPhiladelphia.

• Mukubatana neO2, yechipiri mukurusa wenharembozha muUK, pamwe neBritish Airways neHampton Inn Center City, PHLCVB yakamhanyisa makwikwi eO2 vatengi venhare kuti vahwine rwendo rwekuenda kuPhiladelphia. Pasuru yacho yaisanganisirawo matikiti emutambo weEagles. Kubatanidzwa kwaive kwakakwira, nevakapinda 238,916.

• Kuburikidza nemubatanidzwa neThe Telegraph, chinoburitsa nhau dzinodhinda uye dzedhijitari dzinoshanda kuUK, pamwe neAmerican Airlines neSofitel Philadelphia, PHLCVB yakamhanya mamwe makwikwi, yakanangana nemufambi weumbozha, kuti akunde rwendo rwekuenda kuPhiladelphia. Makwikwi aya akapa kuoneka kune vaverengi vanopfuura 370,000 uye 80,000 vanyoreri vepamhepo.

Pamusoro pezvo, muna Gumiguru 16 pamberi pemutambo, iyo PHLCVB yakaronga chiitiko chePhiladelphia-themed paPassyunk Avenue Pub muLondon, ichitambira vapesvedzeri vedhijitari uye vemunharaunda UK vezvenhau kwemasikati ePhiladelphia zvinoonekwa, zvinonzwika uye zvinonaka.

Kutevera mutambo uyu, timu yePHLCVB yepasi rose yekutengesa kushanya yakaronga mamisheni akati wandei ekutengesa nevadyidzani vari muEurope, vasati vadzokera kuLondon kunopinda World Travel Market (Mbudzi 5-7, 2018). Nemakumi ezviuru evanotarisirwa kuve vatengi varipo, World Travel Market ndiyo imwe yemitambo mikuru yepasirese yekutengeserana yeindasitiri yekushambadzira yepasirese. Iyo showa inopa chikuva chePHLCVB kusimudzira kwekuenda kune vakakosha vanoita sarudzo vanogona kutyaira kushanya kuguta, kusanganisira vamiriri vendege, mahotera uye vafambi vekutengesa vekufamba. Gore rino, PHLCVB yakabata 41 kugadzwa uye inoratidzwa pamwe chete neKumusha kwePhiladelphia.

Kuti udzidze zvakawanda nezvebasa rePHLCVB mumisika yepasi rose, shanya www.discoverPHL.com/international.

The Philadelphia Convention and Visitors Bureau (PHLCVB) inogadzira hupfumi hwakanaka munharaunda yese yePhiladelphia, ichifambisa kukura kwebasa, uye kusimudzira hutano nekusimba kweindasitiri yedu yekugamuchira vaeni nekushambadzira kwainosvika uye Pennsylvania Convention Center, uye kukwezva vashanyi vehusiku. Basa redu rinobata nharaunda yedu yemuno, pamwe netsika nemagariro akasiyana edunhu, renyika uye repasi rose gungano, chiitiko chemitambo uye vatengi vekushanya.