Vashanyi vakawanda, mamwe madhora akananga akapinzwa muhupfumi hwePhiladelphia. Ndiwo mhedziso yemushumo mutsva kubva ku Philadelphia Musangano neVashanyi Bureau (PHLCVB) uye Tourism Economics. Muna 2018, 697,000 vashanyi vekune dzimwe nyika - 7.5% gore-pa-gore (YoY) kuwedzera - vakauya kuGreater Philadelphia nzvimbo, zvichiratidza gore rechina rinotevedzana rekukura. Vashanyi vekumhiri kwemakungwa vakapawo $723 miriyoni mukushandisa zvakanangana nevashanyi, zvichiita $1.2 bhiriyoni mukukanganisa kwehupfumi, zvese zvinyorwa zvemazuva ano.
“Kugamuchira vaeni nderimwe remabasa makuru uye ari kukurumidza kukura muPhiladelphia nekuti tiri kuramba tichiona kushanya kuchikwira muzvikamu zvese. Vashanyi vekumhiri kwemakungwa vakakosha zvikuru sezvo vachitora chikamu che57% chekushanya kwenyika dzese uye 79% yemari yese inoshandiswa nevashanyi vekunze, "akadaro Mutungamiriri wePHLCVB uye CEO Julie Coker Graham. “Zuva rega rega timu yedu yakatarisana nekutaura nyaya yePhiladelphia pasi rose. Muna 2018 timu yedu yakatambira makumi mapfumbamwe nematanhatu ane mukurumbira pasi rose midhiya uye mazana matatu nemakumi matatu nemana ekufamba kutengeserana nyanzvi mumusika. Nekuita izvi, tinokwanisa kusimbisa maonero akanaka eguta uye kukurudzira uye kukurudzira kushanya mune ramangwana. "
Iyo PHLCVB inoshandawo mumubatanidzwa nevadyidzani veindasitiri yemuno seGreater Philadelphia Hotel Association, Shanyira Philadelphia uye Philadelphia International Airport. Meseji yekwaunoenda iri kuita ruzha: chiitiko cheAmerica chinofanira kutanga muguta rakavambwa nyika.
Muna 2018, mapfumbamwe eFiladelphia 'yepamusoro gumi' misika yemhiri kwemakungwa akakura gore negore (YOY). Misika mishanu yepamusoro yePhiladelphia inosanganisira United Kingdom, China, Germany, India, neFrance, zvichiteerana. Zvimwe zvezvinonyanya kukosha zvinosanganisira:
• IUnited Kingdom yakapa nhamba yepamusoro yevashanyi vekunze kune Philadelphia pa112,000 (a 3.1% YoY kuwedzera).
• China yakatungamira misika yese nemadhora zana nemakumi matatu nematanhatu emamiriyoni emadhora mukushanya kwese kwevaenzi (136% YoY kuwedzera), inomiririrwa nevashanyi zviuru makumi masere nesere, kuwedzera kwemakumi maviri kubva muna 15.6.
• Ireland yakaona budiriro inoshamisa sezvo mamwe mabasa endege kubva kuAmerican Airlines neAer Lingus akabatsira kusimudzira kufamba kuenda kuPhiladelphia ne42%.
• Simba rakavandudzwa kubva kuGermany (+3.1%), India (+8.3%), Italy (+4%), Spain (+10%), uye kuwedzera kwakasimba kubva kuSouth Korea (+8%) neNetherlands (+7.1% ) inoratidza kukwezva kweguta mumisika yakasiyana siyana.
• Kushanya kune mhiri kwemakungwa kunotarisirwa kukura 13.4% mumakore mashanu anotevera, zvisinei nekufungidzira kwakapfava kwehafu yekutanga ye2019.
PHLCVB, sangano rinokurudzira vashanyi reGuta reFiladelphia pasi rose, rinoshandisa mahofisi evamiriri munzvimbo nomwe pasi rose uye rinokurudzira kufarira muPhiladelphia pamisika makumi maviri nenhatu yepasi rose. Mukubatana, uye pasi pekutungamirwa kwechikwata chepasi rose chekushanya chiri muPhiladelphia, mahofisi epasi rose aya anoshanda kukudza meseji yePhiladelphia senzvimbo yekutanga yeU.S.
Zvimwe zvezvakanakisa zve2018 zvinosanganisira:
• The Philadelphia-based global tourism team yakapinda 48 kutengeserana munyika uye kunze kwenyika munyika 14, vakapinda mumisangano yekutengesa 14 munyika 12, uye yakatambira 334 nyanzvi dzekutengeserana kwekufamba kubva kunyika 21 parwendo rwekudzidzira kwekuenda kuPhiladelphia. Iyo PHLCVB inoisa simbiso pa "kujairana kushanya" yekushanyira mhiri kwemakungwa midhiya nekutengeserana kwekufamba, kuendesa zviitiko zvisingakanganwike uye kutyaira kufarira kwevatengi mumisika yakakosha.
• Muna 2018, sangano rakabata vatori venhau makumi mapfumbamwe nevatanhatu kubva kunyika gumi nepfumbamwe uye vakaronda nyaya dzinopfuura 96 dzepasi rose mukutengeserana kwekufamba mhiri kwemakungwa uye midhiya yevatengi.
• Pamusoro pezvo, iyo PHLCVB inoshandisa network yeakaundi epasi rose pasocial media, kusanganisira mumutauro weFacebook mapeji kuGermany neFrance, pamwe nedunhu reScandinavia. MuChina, iyo PHLCVB inogadzira zvirimo muMandarin paWeChat, Weibo, uye Toutiao. Kuedza uku kwakanangana nekwainoenda kumisika kumisika yega uye kusvika kune vangangove vashanyi vekunze munzvimbo dzavanogona kutsvaga kurudziro.
Pamwe chete nePHL International Airport, iyo PHLCVB inotsigira kuvandudzwa kwenzira dzinowanikwa nyore kuenda kuguta nedunhu, kuvhura nzira nyowani dzakananga nendege kubva kuEurope nemimwe misika yekunze. Pasi pehutungamiriri hwaRochelle Cameron, Philadelphia International Airport yakagadzira basa idzva repasi rose kubva kuIcelandair, American Airlines uye Aer Lingus, kusimbisa basa rePhiladelphia seguta regedhi rekuenda kuUnited States.
"Muna 2018, takaparura nzira nhatu dzemhiri kwemakungwa, kusanganisira imwe sevhisi kubva kuIreland, iyo yakaona kushanya kwakawedzera kuPhiladelphia nezvikamu makumi mana kubva muzana," akadaro PHL International Airport CEO Rochelle Cameron. "Uyewo muna 40, takava nemamiriyoni 2018 vafambi vepasi rose vakabata pasi pemigwagwa yedu, kuwedzera kwe4.2% kubva muna 6 uye kuwedzera kwe2017% kubva 17.1. Ndiyo maitiro akagoneka kuburikidza nekushanda nesimba kwevashandi vedu uye vatinoshanda navo muindasitiri yese. ”
