MANILA, Philippines - Mabhichi epasirese epasirese, hilot yechinyakare, mabasa ekugamuchira vaenzi ekuMadokero, hunyanzvi nehunyanzvi, zvisikwa uye chikafu nemitengo inonzwisisika zviri zvimwe zvezvikonzero izvo zvino Philippines yave imwe yenzvimbo dzinodiwa kwazvo pasi rese.
Dhipatimendi reVashanyi manhamba akaratidzira kuti vashanyi vanosvika kuPhilippines vakakura ne8.7 muzana gore rapfuura, vachiisa nyika munzvimbo yechi6 muAsean.
Nzvimbo dzakagadziridzwa dzakazadzikiswa kunyangwe paine matambudziko akawanda gore rapfuura, senge kuputika kweGlorietta mall, kuputika kweCongress bhomba, uye kukomba kuManila Peninsula.
Oscar Palabyab, undersecretary wezvekushanya masevhisi uye emahofisi ematunhu, akati zviitiko izvi zvakasarudzika uye hazvina kukuvadza kushanya zvachose. Muchokwadi, kutora chikamu kweDOT mune ichangobva kubatwa 26th Asean Tourism Forum (ATF) muBangkok kwaive kubudirira zvakanyanya, chiratidzo chekuti indasitiri yekushanya yenyika iri kuita zvakanaka.
Eduardo Jarque, undersecretary wezvekurongwa kwekushanya nekusimudzira, akati zviitiko zvepasirese zvakaita seATF zvakavhura mikana yakawanda yekushanya kwePhilippine.
Iyo ATF, ine dingindira gore rino re "Synergy yeAsean yakanangana neDynamic Unity Mukusiyana," iboka redunhu rekudyidzana rinosimudzira Southeast Asia senzvimbo yekushanya kumusika wepasi rose wekufamba. Iyi forum ndeyekuedza pakati pegumi-nhengo Sangano reSoutheast Asia rinosanganisira Singapore, Thailand, Malaysia, Philippines, Myanmar, Vietnam, Laos, Cambodia, Indonesia neBrunei.
Chinhu chayo chikuru chaive Travel Exchange (Travex), uko vatengi vezvakawanda zvekushanya mapakeji kubva kumatunhu epasirese vakawana mukana wekusangana nevatambi vevashanyi vakuru mudunhu iri, vakagadzira shamwari nyowani dzebhizinesi uye vadzidze nezve mafambiro ekushanya.
Chiitiko chemazuva mapfumbamwe chaisanganisira nhevedzano yehurukuro, misangano yemakurukota uye maforamu emabhizimusi pakati penyika dziri kutora chikamu, nehurukuro pamusoro pezvirongwa zvitsva zvemusika uye zvinowanzoitika mukushanya-kwemaindasitiri.
Chiitiko ichi chaivewo mukana wekuti nhengo imwe neimwe yenyika iratidze tsika netsika dzenyika imwe neimwe, zvinoonekwa uye zvinokwezva zvakasikwa.
Nhume dzePhilippine dzaive nevakuru vakuru kubva kuDOT. Mahofisi kubva kumasangano epamusoro ekufambisa nevamiriri kubva kumahotera makuru nenzvimbo dzekuchengetedza vakauya zvizere.
Nzvimbo dzepamusoro
Sechikamu chekuyedza kwayo kuchengetedza kuwanda kwevashanyi, iyo DOT iri kugadzirisa nzvimbo huru dzenyika nemabasa ekushanya.
Semuenzaniso, Metro Manila iri kuiswazve nzvimbo sevaraidzo, zororo uye nzvimbo yekutenga. Jarque akati Manila parizvino inoonekwa senzvimbo yekupedzisira ine zvakawanda zvinokwezva uye haichisiri nzvimbo yekumira kuzviwi.
"Zvitoro muMetro Manila zvave kupfuura nzvimbo dzekutenga," akadaro Jarque. "Zvitoro zvashanduka kuita nzvimbo dzekugara-nzvimbo dzekupemberera kuungana kwakasarudzika, kutandara neshamwari uye kushandisa nguva yakanaka nemhuri."
Palawan, kune rimwe divi, iri kuwana mukurumbira wepasirese muzvirongwa zvepamusoro zvekupedzisira zvekushanya. Vatengesi vanoverengeka, kusanganisira Banyan Tree yeSingapore, vari kutarisa Palawan kune dzakabatana nzvimbo.
Cebu iri kuvandudzwa senzvimbo yakanaka yekuenda kumisangano, yekukurudzira kufamba, magungano uye kuratidzira (MICE).
Bohol, parutivi pemahombekombe ayo akajeka uye zvinokwezva zvechisikigo, ikozvino inozvirumbidza nezvezvivakwa zveboutique senge Eskaya Beach Resort uye Amorita Resort.
Boracay yaita imwe-yekupinda, imwe-yekubuda mutemo.
DOT iri kuongororawo kuputika uye kushanya kwekushanya. “Tiri kusunda Mt. Pinatubo kupfuura nakare kose, ”akadaro Jarque. "Ikozvino pane kayaking pagungwa rinoputika."
Mhemberero dzinoratidzira hupfumi hwenyika hwetsika dzinokosha zvakare. "Vashanyi venguva yekutanga varikutsvaga chimwe chinhu chitsva - tsika uye nzvimbo dzenhoroondo, chikonzero nei vachida kuona mhemberero," akadaro Jarque. Mimwe yemitambo yakatsvakwa zvakanyanya ndeye Sinulog weCebu, Mutambo weBakoro weMindoro, Iloilo's Dinagyang uye mutambo waBacolod weMasskara.
Mushandirapamwe wakagadzirwa
Dhipatimendi iri rave kuita misika-yakanangana nemishandirapamwe yakatakura amburera imwecheteyo mutsetse, "Beyond the Usual," ichisimudzira nyika zvi7,107 zviwi.
Jarque akati DOT iri kugadzira zvirongwa zvakaringana kuitira zvinodiwa zvakasiyana zvemusika. Izvo zvakare zviri kuvaka pane aripo marongero akashanda.
Tsvagurudzo muKorea, semuenzaniso, yakaratidza kuti maKorea vakwezva nekusiyana kwezvitsuwa, kuti chimwe chitsuwa chinopa chimwe chinhu chakasarudzika kupfuura chimwe.
"MaKorea anoda ruzivo," akadaro Jarque. Akawedzera maKorea anowanzouya munyika Chishanu manheru, kutamba gorofu zuva rinotevera; ipapo unakirwe nekuzorora massage uye udye chikafu cheKorea; uye utambe 18-hole gorofu usati wabhururuka uchidzoka.
MuJapan, iyo DOT yakavaka mushandirapamwe kutenderedza nzvimbo dzekumahombekombe, senge Boracay neBohol. Izvi zvinoenderana neongororo yakati mahombekombe ndizvo zvaidiwa nemaJapan nezvePhilippines.
MaChinese, sekureva kweDOT, vanofara uye vanogutsikana nerwendo rwepakeji nekutenga. Saka DOT inopa bhajeti-yekushanya maratidziro akagadzirirwa chaizvo musika weChina.
Uye ndeapi misika mitsva iyo dhipatimendi iri kutarisa kuti ipinde?
"Tava kutarisa kuRussia neIndia," akadaro Jarque. "KuRussia, tichangobva kushandisa mazuva ma21 ekupinda maVisa kuPhilippines." Kumirira vhiza chinodikanwa kwaizokurudzira humwe hukama uye hukama hwevashanyi pakati penyika mbiri.
“Russia musika unokosha kwatiri. Ivo vanogara avhareji yemavhiki matatu muPhilippines uye ivo vanodarika nemuzvitsuwa zvePalawan neBoracay. Nekugara kwenguva yakareba pano, vanowanzo shandisa yakawanda, ”akatsanangura Palabyab panguva yemusangano weATF.
Vashanyi veRussia nhasi, sekureva kwevatengesi, vakapfuma kwazvo uye vanofarira zororo rakagadzirwa pamusoro pesherufu mapakeji. Vanowanzo gara pakati pemazuva matatu kana mana muguta vasati vaenda kunzvimbo dzekumahombekombe kwegungwa kweinenge vhiki. Singapore Tourism Board (STB) mishumo inoratidza vanosvika kuRussia vanga vachikura zvakatsiga mumakore mashoma apfuura, ichiita musika wakakosha weAsia.
Muna 2007, avhareji kureba kwekugara kwevashanyi pamisika yese yaive 16.7 husiku uchienzaniswa ne12.6 husiku muna 2006.
Infrastructure
Kuenderera mberi kukura kwevanosvika kunze kwenyika zvisinei kwakaisa kumanikidza kwakawanda pazvivakwa zvemunyika. Parizvino, mitengo yekugara kwehotera muMetro Manila iri padyo ne80 muzana. Nhau dzakanaka ndedzekuti, sekureva kweDOT, kune hupfumi hwakakura huri kuitwa pazvivakwa.
DOT yakati icharamba ichivandudza zvivakwa zvitsva kuti zvigadzirise kwete kwete chete nevanowedzera vashanyi vanosvika asiwo nekuchinja kuri kudiwa uye zvinodiwa nemusika uri kukura.
"Mahotera akawanda ari kuvhurwa asi mamwe achivandudzwa," akadaro Jarque.
Gore rino, Boracay inogamuchira hotera yayo yekutanga yepasirese yakashambadzirwa, iyo 217-kamuri Shangri-La Boracay Resort uye Spa. Iyo 150-makamuri Microtel Inn & Suites Mall yeAsia uye 100-kamuri Manila Ocean Park Hotel ichavhurwa zvakare.
Vashanyi vanoverengeka vekumba nevekunze - Banyan Tree uye Kingdom Holdings vanobva kuSaudi Arabia - vakazivisa mapurojekiti matsva munzvimbo dzakakosha senge Cebu, Boracay, Negros Oriental, Bicol nePalawan.
Nhandare dzematunhu muI Iloilo, Kalibo, Puerto Princesa neBacolod dziri kukwidziridzwa kuti dzigadzirire ndege dzenyika dzese. Nekuda kweizvozvo, ndege dzinoverengeka dzepasirese dzakavhura nhambo itsva uye dzecharter nendege kwete chete kuManila asiwo nongedzo dzendege kunzvimbo dzakakosha dzekushanya China Eastern Airlines yakakwira yakananga nendege kuCebu.
"Vatakuri vemutengo wakaderera wakabatsira zvakanyanya maererano nevanosvika kushanyi munyika," akadaro Jarque. "Kutaura zvazviri, kune zvisungo-zvakagadzirwa nendege kudzikisa mitengo yetikiti."
Kwegore ra2008, iyo DOT iri kutarisa US $ 5.8 bhiriyoni mumari yekushanya, ichidarika iyo yepakati-temu chinangwa chakatemwa makore maviri apfuura eUS $ 5 bhiriyoni muna 2010.
Dhipatimendi rakavimbisa kuenderera mberi nekudyara mukusimudzira, kusanganisira dzidzo yekufambisa uye zvekushanya kwekurapa. Kutora chikamu mune zvekutengeserana uye zvevatengi zviitiko zvinonyanya kukwezva vanotsvaga-zororo, vanozorora, mhuri nevadzidzi zvichave zvakakosha zveDOT gore rino.
Jarque akati 2007 raive gore rine zvibereko mukushanya kwePhilippines uye anotarisira kuti vatyairi vatsva vachadirana munyika gore rino.
showbizandstyle.inquirer.net
ZVOKUBVA MUNYAYA INO:
- The ATF, with the theme this year of “Synergy of Asean towards Dynamic Unity in Diversity,” is a regional cooperation group that promotes Southeast Asia as a tourist destination to the global travel market.
- In fact, the DOT's participation in the recently-held 26th Asean Tourism Forum (ATF) in Bangkok was quite a success, an indication that the country's tourism industry is doing well.
- Jarque said Manila is now considered as an end destination with many attractions and no longer as a mere stopover to the islands.
