PolyU yakabudirira kuita Yechitatu International Forum paChina Hotel Brand Development

Yakabatanidzwa neThe Hong Kong Polytechnic University (PolyU) uye Jiangsu Provincial Tourism Bureau, uye yakarongwa pamwe nePolyU's Chikoro cheHotera uye Tourism Management (SHTM), iyo Jinling Hotels uye

Yakaitwa pamwe neThe Hong Kong Polytechnic University (PolyU) uye Jiangsu Provincial Tourism Bureau, uye yakarongwa pamwe nePolyU's Chikoro cheHotera uye Tourism Management (SHTM), iyo Jinling Hotels uye Resorts Corporation, uye Nanjing Municipal Tourism Bureau, iyo Third International Forum on China Hotel Brand Development yakaitwa zvakabudirira muNanjing mudunhu reJiangsu kubva Kubvumbi 27-28, 2009. Inotsigirwa neK. Wah Group kwegore rechitatu, uye yakatsigirwa gore rino neChina Tourist Hotels Association, foramu iyi yakapihwa. mukana wakanakisa wevatungamiriri veindasitiri, vadzidzi, uye vakuru vakuru vehurumende kuti vachinjane maonero ekuvandudza uye manejimendi emhando yemahotera mumusika uri kusimukira nekukurumidza.

Muhurukuro yake yekuvhura kuforamu, iyo yakaitirwa kuNanjing International Conference and Exhibition Center, Dr. Lui Sun-wing, mutevedzeri wemutungamiri (partnership development) wePolyU, akataura nezvekukosha kwekushandira pamwe neindasitiri mukutsvaga kuita tsvakiridzo. . Vati vanonyatsoona kukosha kwekuisa chiratidzo muhupfumi hwenyika hwanhasi uye vakanyanya kukoshesa kuenderana nenguva kwechiitiko ichi vachitarisa matambudziko ari kusangana nepasi rose. Dr. Lui Che-woo, sachigaro weK. Wah Group, akanga akazara nerumbidzo yePolyU neSHTM nekuda kwekubudirira kwavo kunoshamisa. Yakanga iri iyi nhanho inoshamisa yekuzvipira iyo yakamukurudzira kuvimbisa rutsigiro rwake kuyunivhesiti uye chikoro. Vamwe vaenzi vane mbiri pamutambo wekuvhura vaisanganisira VaZhang Ji, mutevedzeri wemukuru weJiangsu Provincial Tourism Bureau; Purofesa Kaye Chon, sachigaro purofesa uye mutungamiriri weSHTM; VaTang Wenjian, sachigaro uye mutungamiri weJinling Holdings, Ltd.; VaChen Mengmeng, mutevedzeri wemunyori mukuru weJiangsu Provincial Government; uye VaJiang Hongkun, meya weNanjing Municipal Government.

Mumharidzo dzakakosha, Muzvinafundo Dai Bin, mutevedzeri wemutungamiri weChina Tourism Academy, akagovera pfungwa dzake nezve "Evolution yeHotera Brand: Historical Responsibility uye China Perspective." Amai Lily Ng, mutevedzeri wemutungamiri wepamusoro, Jones Lang LaSalle Hotels, vakakurukura nezve "China Hotel Development Trends." VaAndrew Hirst, director director, Asia, veMandarin Oriental Hotel Group vakataura nezve “Development Strategy muChina: Mandarin Oriental Hotel Group.” Vamwe vatauri vaisanganisira sachigaro nemutevedzeri wasachigaro weChina Tourist Hotels Association.

Vatungamiriri veindasitiri vane mukurumbira nenyanzvi vakapinda muhurukuro dzakasiyana siyana dzaisanganisira nyaya dzakasiyana siyana dzinosanganisira "Industry Leaders Round Table: Kutarisa pana 2009 neBeyond," "Development Strategies of Leading International uye Domestic Brands muChina," "Brand Investment: Maonero Evaridzi uye Zvimwe. Vatambi,” “Kugadzira Mhando Dzakasiyana dzeMabhureki eHotera,” uye “Kugadzira Vatungamiriri Venguva Yemberi yeIndasitiri Yemahotera.”

The 3rd International Forum on China Hotel Brand Development yakanyora vanhu mazana mashanu vakapinda pasi rose. Chokwadi chave chimwe chezviitiko zvakakosha mukusimudzira hurukuro yakavhurika yebudiriro uye manejimendi emhando yehotera muChina.

PolyU's Chikoro cheHotera uye Tourism Management ndiyo inotungamira inopa mupi wekugamuchira vaeni dzidzo muAsia-Pacific Dunhu. Inotariswa kwete. 4 pakati pezvakanakisa epasi rose hotera uye zvikoro zvekushanya zvakavakirwa pakutsvagisa uye kudzidza, maererano nechidzidzo chakaburitswa muRondedzero Yekugamuchira Vaeni neKushanya mu2005.

Nevashandi vezvidzidzo makumi matanhatu vanodhirowa kubva kunyika gumi nesere, chikoro chinopa zvirongwa pamatanho anotangira kubva kuPhD kuenda kuPamusoro Diploma. Yakapihwa mubairo we "60 International Society of Travel and Tourism Educators Institutional Award" mucherechedzo wekubatsira kwayo kwakakosha padzidzo yekushanya uye ndiyo yega nzvimbo yekudzidzisa muEducation and Training Network muAsia inozivikanwa neUnited Nations World Tourism Organisation.

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Linda Hohnholz

Editor mukuru we eTurboNews yakavakirwa muTN HQ.

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