Project ECHO: Mahotera makumi mashanu akasainwa hupfumi hutsva hwakawedzerwa-kugara mhando

Wyndham Hotels & Resorts, kambani hombe pasi rose inotengesa mari mumahotera ine mahotera angangosvika zviuru zvipfumbamwe munyika dzinoda kusvika makumi mapfumbamwe neshanu, nhasi yaburitsa humbowo hutsva nezvehupfumi hwayo huri kuuya hwekugara kwenguva refu. Pakati pavo, zvibvumirano zvichangobva kupiwa zvekugadzira mapurogiramu matsva ekuvaka makumi mashanu nevabatsiri vayo vaviri vekutanga: Richmond, Va.-based Sandpiper Hospitality uye Dallas-based Gulf Coast Hotel Management.

Inoshanda pasi pezita rekushanda "Project ECHO" -chidimbu cheEconomy Hotel Opportunity - mhando yese yekuvaka inozadza nzvimbo chena mukati mehombe. Wyndham Mahotera & Resorts portfolio tichiwedzera zvine hungwaru kambani kuita chikamu chaona rekodhi kukura uye kusimba, kwete pakati pedenda chete asi panguva yese yekupedzisira pekugara. Wyndham anga achigadzira mhando kubva zhizha ra2021.

"Mukati memakore maviri apfuura, hupfumi hwakawedzerwa-kugara-mahotera hwakapfuura zvimwe zvikamu zvese, uye muna 2021, vakaisa zvinyorwa zvitsva zvekugara, ADR neRevPAR," akadaro Geoff Ballotti, mutungamiri uye mukuru mukuru, Wyndham Hotels & Resorts. "Kudiwa kwenzvimbo idzi dzekugara kunongoramba kuchikwira - kubva kune vashanyi nevagadziri zvakafanana - zvichiita ikozvino nguva yakakodzera yeWyndham, mutungamiriri chaiye muchikamu chehupfumi, kuunza ruzivo rwedu uye hunyanzvi munzvimbo ino inogoneka."

Economy-refu-kugara mahotera anoratidzwa kuti anogara achiita mumatanho ese ekutenderera kwekugara uye ari kunyanya kusimba pakati pekuderera. Munguva yedenda repasi rose, US RevPAR yechikamu ichi yakakura 8% zvichienzaniswa ne2019 nepo imwe indasitiri yakaderera 17%. Kupfuurirazve, muna 2021, avhareji yekugara kweUS kwehupfumi hwekugara-yakareba mahotera yakapfuura makumi manomwe nesere muzana - makumi maviri mapoinzi akakwira kupfuura mamwe ese masegment eUS akasanganiswa.

Project ECHO yakagadzirwa nerubatsiro rwekanzura ine vanhu vanomwe yebudiriro, iyo ine vamwe vevaridzi vakuru uye vane ruzivo rwakanyanya uye vashandi vari muchikamu chehupfumi chakawedzerwa-kugara. Maonero ekanzuru ari kupetwa neruzivo uye hunyanzvi hweWyndham's in-house design uye timu yekuvaka. Mumakore achangopfuura, timu yakatungamira kugadzira kweLa Quinta neWyndham yakabudirira zvikuru Del Sol prototype, parizvino iri pamusoro pe130 mahotera nemamwe makumi mashanu nenhanhatu mupombi yayo; uye munguva pfupi yapfuura, Microtel neWyndham's Moda prototype, ine mamwe mahotera makumi mana ari kugadziridzwa. Panguva iyo kukwira kwemitengo yekuvaka kuri kufambisa kudiwa kwekupedzisira-kunyatsoita, ese matatu prototypes anotungamira kudzoka kwemuridzi pakudyara nekusimbisa kukosha kweinjiniya uye mashandiro akakwenenzverwa, zvichibatsira kukwirisa miganho yekushanda nguva nenguva.

"Wyndham haingonzwisisi varidzi vayo nevagadziri asi inoteerera nekuita pane zvavanoda" akadaro Carter Rise, sachigaro uye mukuru mukuru, Sandpiper Lodging Trust. "Kuzvipira uku, kwakabatana nedhizaini yepamusoro-soro uye kunzwisisa kwakadzama, kwakakosha kwemuenzi wehupfumi, kunosiyanisa muindasitiri yedu uye ndosaka takasarudza kubatana naWyndham."

Chinangwa-chakavakwa, 124-makamuri Project ECHO prototype inoda ingangoita pasi pemaeka maviri evhu, ine mutengo unokwikwidza pakiyi, uye inoratidzira maitiro akawanda anoiparadzanisa nemaune kubva kune echinyakare hupfumi mabhureki. Inouya inopfuura 50,000 square-feet-inenge makumi manomwe neshanu muzana eiri inorojeswa-makamuri ega ega avhareji 74 square-fiti uye ane single uye maviri-amambokadzi studio suites ane in-suite kitchenette nepo-yakagadzirwa-yakagadzirwa nzvimbo dzeveruzhinji- imba yekutandarira, fitness centre uye mbatya dzevaenzi—rubatsiro kudzikamisa zvinodiwa nevashandi.

“Kubva pazuva rokutanga, Wyndham akaita nhamburiko yokusvasvavirira ndokubvunza kuti, ‘Chii chinofanira kuitwa nenzira yakasiyana?’ Yakanga isiri nyaya yekutitaurira kuti rudzi rwaizovei asi kuti, kuda kunzwisisa kugona kwayo uye kuti ruzivo rwedu nehunyanzvi zvingabatsira sei vanogadzira kuzadzisa zvinangwa zvavo, "akadaro Ian McClure, mukuru mukuru, Gulf Coast Hotel Management. “Kwatiri, zvakaenda kure. Zvairatidza kuti vakazvipira kugadzirisa mhando iyi. "

Nemahotera makumi mashanu atove mupombi yekutanga — makumi maviri neshanu imwe neimwe kubva kuSandpiper uye Gulf Coast Hotera Management mumakore mashanu anotevera—Wyndham zvino ari kutarira mimwe mikana yokukura. Iyo mhando inotarisira kuvhura hotera yayo yekutanga muna 2023 uye irikushingairira kutaura kune ekuwedzera, akawanda-mayuniti anoshanda ane ruzivo muchikamu, chikamu chakakosha cheiyo brand yekukura zano.

Wyndham anotarisira kuve anofunga nevekutanga kusimudzira vaanoshanda navo, vachiisa pamberi pemhando yekuvimbika uku vachivaka pombi yakasimba yemakore mazhinji. Kubatsira vanogadzira vanokwanisa, Kambani yakaona misika ingangove yebudiriro mhiri kweUS uye ichaita kuti ivepo yekukurudzira kwakasiyana-siyana yekusarudza vanotanga kugadzira. Wyndham iri kunanga mahotera angangoita mazana matatu mumakore gumi ari kutevera muUS aine mukana wekuwedzera kukura kune dzimwe nyika. 

Achiona kukosha kukuru kwekubudirira kwekutanga franchise uye yakasarudzika bhizinesi modhi yekugara-kwekugara, Wyndham akaunganidza hutungamiriri hwakazvipira uye timu yekutsigira mashandiro akatenderedza Project ECHO, imwe yakadzika midzi muruzivo nemhando dzekugara kwenguva refu.

Ichitungamirwa neMutevedzeri weMutungamiriri weMabasa Dan Leh, mushandi weindasitiri yekugamuchira vaenzi ane makore anopfuura makumi maviri nemashanu ekugara kwenguva refu, timu inounza hunyanzvi hwakakura mumativi ese ekushanda-kwenguva refu, kusanganisira asi kwete kugumira, dhizaini nekuvaka, pre- kuvhura mashandiro, kutengesa, kutonga kwemari, manejimendi evashandi, hukama hwevaridzi nezvimwe. Kuedza kwavo kunotsigirwa nezvikwata zvekutengesa zveProjekti ECHO zvakazvitsaurira, padanho renzvimbo nemunyika, avo vanozonyanya kutarisana nemahotera ane Wyndham akasimba uye ari kuwedzera runyorwa rwevaenzi venguva refu mumabhizinesi madiki, epakati neFortune 25.

Pamwero wakakura, Project ECHO inogonesa Wyndham kuti iko zvino ipe vashanyi nevagadziri chikamu chezvipo zvekugara kwenguva refu. Hawthorn Suites naWyndham, iyo Kambani iripo yepakati-yekugara mhando, chikamu chakakosha cheiyo Kambani nyowani mbiri-mhando pfungwa neLa Quinta naWyndham, iyo iri kuramba ichiona kufarira kwakasimba kubva kuvagadziri vane makumi matatu nematanhatu mahotera ari kuvandudzwa - maviri acho ari kugadzirwa. ari kuvandudzwa naTrusha Patel, nhengo yekutanga yeWyndham's Women Own the Room chirongwa.