Iyo ramangwana rehotera Chikafu & Beverage - post COVID-19

Mhepo dzekuchinja hadzina kumbobvira dzavhuvhuta zvine hukasha - kubvarura nekubvarura kuburikidza nenzvimbo dzedu, mabhizinesi edu, uye nehupenyu hwedu - tichidya nekukanganisa pakati penyonganiso nekusiya mamirioni avanhu vachidedera nekuvhunduka.

Iyo yekudyara uye yekudyara indasitiri yakarohwa zvakanyanya kuomarara neizvi Covid-19 dutu. Zvakajairika mashandiro eresitorendi akatsika akamira kutenderera pasirese, uye mabhizinesi mazhinji akamanikidzwa kuisa zvipo zvavo nechinangwa chekurarama. Zvitoro zvepa pizza chete uye zvimwe zvekudyira zvakafanana zvakatogadzirirwa kuendesa nekuzadzisa basa rekutakura zvakabuda mune izvi zvisina kukuvara. Kune ruzhinji, zvakadaro, yanga iri njodzi yakazara. Uye, zvinosuwisa, maresitorendi mazhinji akavhara haazombodzokizve.

Ipo nyika yatarisana nedambudziko rakaipisisa rezvehupfumi rakanyorwa, uye mamirioni avanhu mumaindasitiri edu vachirasikirwa nemabasa, zvese zvinoratidza kuti mhedzisiro yechokwadi yedambudziko re COVID-19 haisati yanzwikwa, uye kumwe kushanduka kwesismisi kuri zvichiri kuuya - mumagariro uye nehupfumi.

Izvi zvinorevei kune ramangwana reF & B? Zvakanyorwa pazasi zvinongova zvishoma zvezvinetso, maitiro uye akakosha maindasitiri mafambiro andinotarisira kuona achitevera iri risati ramboitika dambudziko repasi rose.

Kuchinja kuravira mukutarisa

Kutevera denda, ndinotenda musika wekudyira wehutano ucharamba uchikwira. Kudya nekugara nehana kuchazove chikamu chakasimba chetsika dzeindasitiri yezvikafu, uye mamwe mabhizinesi anotora nzira yakasvibirira uye yakagadzikana kune kwavo mashandiro.

Iko kudiwa kwebhizimusi rakasvibirira uye rinogoneka kunogona kuonekwa munzira iyo nharaunda dzakaungana pamwechete kuti dzitsigirane panguva yedambudziko re COVID-19. 'Kukura kwenzvimbo' uye 'kutenga zvemuno' ipfungwa mbiri dzakakosha dzakasvika pamberi munguva dzino dzakaoma, uye vacharamba vachikura mukuzivikanwa sevanhu vava kudanana neichi chitsva-chinongedzo muhupenyu hwavo.

Vanhu vamukawo kune chokwadi chekuti chero girini giraidhi yekuchengetedza iyo nyika inoenderana nekuedza kuzvinunura pachedu. Vakaona kuti, kuti isu tirarame hupenyu hwemhando iri nani kwenguva yakareba, tinofanirwa kuzvibata isu nenzvimbo dzedu zvirinani. Wellness uye hanya zvinofanirwa kuuya pekutanga.

Nezve izvi mupfungwa, ini ndinofungidzira kukwira kwetenderedzwa ehupfumi mabhizimusi mamodheru uye kumutsidzira kwevanhu 'vachidzokera kuzvinhu zvekutanga,' nevazhinji vachigamuchira nyika yavo yepamberi, vachishandisa chikafu semishonga (kunyanya mahebhu nemiriwo), uye kudzidza kurarama vasina zvemazuva ano technology. Mune ino nharaunda, hutano huchawanda zvakanyanya uye kufarirwa pamatanho ese enharaunda. Izvo hazvichazoonekwa seyakachengetedzwa yevakuru.

Kutevera dambudziko, ndinotenda ruzhinji rwevanhu ruchasarudzawo kusimudzira mufaro wavo nekutungamira mararamiro ane hutano - kutsiva chero kudya nekunwa zvisina kunaka kwavangave vaine chikafu chakaringana. Kubika kumba uye chikafu chemumugwagwa chichava vafundisi vakuru veiyi shanduko.

Iko kukanganisa kwe tech pabasa

Tekinoroji yakapinda munenge zvese zvikamu zvehupenyu hwedu. Hazvina kana zuva rinopfuura pasina gizmo nyowani kana gadget inosvika pamusika iine vimbiso yekununura yakatokura nhanho nyaradzo, nyore, kutonga uye kubatana. Uye zvachinja nzvimbo yekudyira zvakanyanya.

Nhasi, vatengi vanogona kuita chero chinhu nemafoni avo - kutsvaga maresitorendi, kunyora wongororo, matafura ekubhuka, kuona mamenyu, kuisa odha, uye kubhadhara kuburikidza nemabhangi kana ne cryptocurrency.

Cloud tekinoroji uye michina yekudzidza algorithms inogona zvese zviri zviviri kusimudzira kushanda kwechero nzvimbo yekudyira uye kuona masevhisi akanyatsogadzirirwa kuzadzisa zvido zvevaenzi. Artificial Intelligence inongowedzera kuwedzera muindasitiri yedu mumakore mashoma anotevera - uye ini ndiri kuona ichive chikamu chikuru chevaraidzo yekurarama zvakare.

Ichachinjawo zvakanyanya chiitiko chekudyira pamba. Nehupenyu hwedu huchiwedzera kuwedzera kubatikana uye kuoma kubata, nyore ichatora yekubika kubva pakutanga. Kudya kwekuendesa, zvekudya zviri nyore paunenge uchienda, chikafu chakaomeswa nechando, uye makiti ekudyira zvese zvichange zvichidiwa zvakanyanya. NaDeliveroo kubatana pamwe neAmazon, iyo Blue Ocean Strategy yavanotora inozotonga chikamu chekuendesa chikafu.

Zvemagariro uye zvehupfumi zvinhu zvinokanganisa bhizinesi

Sezvo vatungamiriri vebhizimusi vachiteedzera emhando dzinodhura, makambani emahotera anozoisa mari shoma mumashandiro eF & B uye masimba ane hukama, uye chirongwa cheF & B chinogona kudzikiswa zvakanyanya.

Mahara Ekushandira maresitorendi uye Fast Casuals inotora pamusika wakamira wega, imwe neimwe iine zvidimbu zvidiki zvevashandi - uye ichida hunyanzvi hushoma - asi ichiri kupa zviitiko zvakanaka zvekudyira muzvikamu zvavo zvine hukama.

Kukwikwidza, mahotera anowedzera kushandisa maovheni anomhanya-mhanya, matekiniki evhidhiyo, uye mimwe michina yekubika inechimiro uye nzira dzinopa mwero wakaenzana wekuita uku uchirerutsa mashandiro ekubika, uchibvumira makicheni madiki, uye inoda vashoma vashandi.

Kuburitsa mamodheru akadaro chichava chokwadi chekuti kutsvaga kwevashandi vehunhu kuchazonyanya kuoma - kunyanya kune epakati- kusvika kumusoro-magumo zvikamu. Zvizvarwa zvidiki hazvidi kuita basa remaoko, panguva dzisiri dzehukama, nemari shoma. Ivo vanofarira zvakanyanya kugadzira YouTube chiteshi kana kutamba paTikTok yemauto evanamati vateveri.

Nekudaro, iyo yekudyira yekudyara chikamu ichave yakanyanya niche - ine tafura sevhisi inotungamirwa nevashandi vane hunyanzvi, vanoziva, uye vanofarira zvehunyanzvi hwavo. Michelin Star vabiki vanozokwanisika ne1% kudzora pasi. Mahotera ekumusoro-soro sekuziva kwedu anozove chinhu chekare, achirangarirwa chete nevashoma, Snowpiercer-maitiro.

Maresitorendi emahotera anogona sei kupindura?

Zvandakagadzira mazana emifungo - uye ndikashanda akati wandei - mukati mehupenyu hwangu hwese, ini ndinoona zvakajeka kudiwa kweyebhawa-yekudyira pfungwa yakanangana nezvikafu zvemumugwagwa uye zvinwiwa zvakagadzirwa. Ini ndinotenda kwazvo kuti F&B mumahotera ichatanga kuve yakabatana nenzvimbo dzemunharaunda, kunyanya chikafu chemumigwagwa, ichipa vashanyi mukana wekunakirwa nekuravira kwechokwadi kwenzvimbo yega yega.

Izvi ndizvo chaizvo zvichaitika kuASAI Mahotera, Dusit's nyowani mararamiro ehupenyu kune vane mireniyamu-vanofunga vafambi, iyo yakagadzirirwa kubatanidza vashanyi vane inonyudza zviitiko zvemuno munzvimbo dzine hupenyu. Chekutanga chivakwa chiri pasi pechiratidzo chakatemerwa kuvhura uno Nyamavhuvhu mudunhu rine mukurumbira reChinatown.

Kutevera iyo COVID-19 dambudziko, musika wese unenge uchitengeswa nemutengo kupfuura nakare kose, uye nevatengi vaine mari shoma yavanorasa, chikafu chinodhura chichava chiri kudiwa zvakanyanya. Vanhu vachatarisawo kuwedzerwa kukosha kwezviitiko - chimwe chinhu chinogona kuunza kuvimbika kune brand - uye mahotera anofanira kupindura zvinoenderana.

Kana zviri zvekumaka, izvi zvichave zvakakosha kupfuura nakare kose - kunyanya kana zvasvika pakusimbisa mukana wemakwikwi.

Branding haingosimbise vanhu nezve hutsanana uye kuchengetedzeka kwepfuma, asi zvakare zvinobatsira vatengi kuratidza maonero avo ezvematongerwo enyika.

Mahotera nemaresitorendi zvagara zvisina kwazvakarerekera kana zvasvika mune zvematongerwo enyika. Izvi zvichachinja, uye makambani eresitorendi nemakambani emahotera achafanirwa kumira akasimba pane zvavanotenda mazviri.

Funga kuwedzera kuwedzera pachena mubhodhi - kubva pakushambadzira nekwekutanga kwekudya, kuenda kumagariro uye ezvematongerwo enyika maonero. Nyika yamangwana, yakanangana nekuenzanirana kuri nani kwekodzero, iri kutarisana nehondo yemasimba - vane uye vasina. Vatengi vachange vachinyatso tarisa kumacompass avo etsika, uye ivo vanongotenga kubva kumabhureki avanogona kuvimba uye kunyatsoenderana nawo.

Final pfungwa

Izvo zvakakosha kuyeuka isu tave kugara mumusika-unofambiswa musika umo vanhu vanotenga zvigadzirwa kana masevhisi kuti vanzwe neimwe nzira.

Kuvapa iwo emhando yepamusoro dzimba dzevaeni, chikafu, uye zvinwiwa hazvisisina kukwana. Vatengi vanoda kurarama manzwiro; ivo vanoshuvira zviitiko - kunyanya zvakasarudzika izvo zvinotakura pfungwa dzavo kune izvo zvakasiyana zviyero zvemufaro uko zvisingakanganwike ndangariro dzinoitwa.

Nepo tekinoroji iri chinhu chikuru chinogonesa kuita uku, hakugone kutsiva kubata kwevanhu kunopa chokwadi, kudziya uye hanya kwechokwadi zvinowirirana nevashanyi. Tumira COVID-19, iyi mhando yebasa ichave yakasarudzika chaiyo, uye ndinotenda tichave tichitsvaga zvimwe zvacho kuti tinzwe tiri vapenyu zvechokwadi.

Ini zvakare ndinotenda zvakasimba kuti hunhu hwechokwadi hwebudiriro muindasitiri yekugamuchira vaenzi inotsanangurwa nezvatinoda. Uye munyika mune kunyanyisa kwakazara, vanokunda vanova avo vanogara vachiisa tsitsi dzechokwadi, kufunga, uye kungwara kwepfungwa pakutanga.

Kana, vanogona kungovhura nzvimbo yepitsa…

Jean-Michel Dixte, Global Visi Mutungamiri, Chikafu & Beverage, Dusit International

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