Iyo ramangwana rekushanya: mafambiro uye mitsva mikana paTTG ruzivo rwekufamba

1535527349ba576f1cebf19e13225cdd498927d7a4
1535527349ba576f1cebf19e13225cdd498927d7a4
rakanyorwa DMYTRO MAKAV

Vashanyi venguva yemberi vachaenda kupi? Chii chavachaisa pazororo ravo "vanoda rondedzero" Ko kuroja kwenguva pfupi kunoshanduka sei muEurope nepasirese? Uyezve: vashanyi vekuItaly vari kuenda kupi izvozvi? Ndedzipi nzendo dzekurota dzeMillennials?

Vashanyi venguva yemberi vachaenda kupi? Chii chavachaisa pazororo ravo "vanoda rondedzero" Ko kuroja kwenguva pfupi kunoshanduka sei muEurope nepasirese? Uyezve: vashanyi vekuItaly vari kuenda kupi izvozvi? Ndedzipi nzendo dzekurota dzeMillennials?

PaTTG Travel Experience, kubva 10th kusvika 12th Gumiguru 2018 paRimini Expo Center, tangi rekufunga rakakwana renyanzvi dzechikamu, vadzidzi, nhengo dzekutengeserana, vezvemagariro evanhu uye semiologist vachaedza kupindura kune iyi nemimwe mibvunzo, mukuwirirana nebasa re Indasitiri Vision yeItaly Exhibition Group, nzira dzekunzwisisa hupfumi uye mashandisiro maitiro anotsigira mabhizinesi ekushanya ane nguva nenguva ongororo uye zvidzidzo.

Kwemazuva matatu, kuzadzisa imwe yeEuropean yakazara expo showcases pane zvigadzirwa zvezororo, IEG's yepasirese yekushanya musika ichavawo mukana wakasarudzika weruzivo pamusoro pemasimba anozokanganisa musika wepasi rose neEuropean mumakore anouya. Iine Indasitiri Vision Arena (Horo C3), mukati mechirongwa chezviitiko, Funga Ramangwana, yakanangana neshanduko uye hunyanzvi, TTG Travel Experience inopa vanopinda girazi rekukudza rakatanhamara remangwana maitiro mukudiwa uye pane zvinogoneka mhinduro dzekusangana. it.

KUBVA KUSHANDISA KUDZVANYA KUSVIKA KURAMBERI SENZIRA

Parizvino pakati pekuongorora avant-garde masangano muItaly uye imwe yekutanga kuunza chirango chezvidzidzo zvenguva yemberi, Italian Institute for the Future ichava pakati pevatambi vanokosha veinotevera edition yeTTG Travel Experience nekutora chikamu kwemutungamiri uye. mumwe muvambi Roberto Paura pamusangano une musoro unoti Remangwana ifungidziro here? Kufanotaura shanduko kune zvigadzirwa, hukama, kugovera uye kushandiswa kunotora masaini kubva kuhupenyu hwezuva nezuva. Ramangwana senzira (Chitatu 10 Gumiguru, 3:00 pm, Hall C3).

Uye saka: chii icho nyanzvi dzinodzidza nezve ramangwana remangwana? Mumushumo wayo wekupedzisira Long-Term Megatrends 2018, iyo Italian Institute for the Future inonyora nezve OVERTOURISM, inosanganisirwa pakati pegumi mega maitiro eramangwana pamwero wepasi rose. Nzira yatove kuenderera mberi inotungamira kune zvakatevedzana zvezvirongwa, parizvino hazvisi kupararira, pachinzvimbo chehurumende nevatungamiriri venzvimbo, asi izvo mune ramangwana zvichawedzera kuve chikamu chehurongwa.

Pakati pezvinhu zvakajeka, izvo zve gentrification, chiitiko chinokonzerwa nevanhu vane simba rekushandisa zvakanyanya vanosvika mudunhu redhorobha iro risiri repamusoro (asi rinonakidza kune vashanyi), zvichiita kuti mitengo yerendi ikwire. Maitiro ayo mumaguta mazhinji akafamba pamwe nekuvandudzwa kwemapuratifomu akadai seAirbnb. MuFlorence, 18% yedzimba dziri pakati peguta rekare dziripo paAirbnb, muMatera isingasviki 25%. Chii chichava chimiro mumakore anotevera? "Hurumende dzeCentral uye hurumende dzemunharaunda dziri kutotora matanho ekubudisa mitemo nemitemo uye vachazviita zvakanyanya mumakore anotevera, kutanga neParamende yeEurope", inotsanangura kudaro nyanzvi Roberto Paura.

MAKORERE ANOENDA GREEN

Kudzidza ramangwana kunorevawo kudzidza maitiro emapoka evatengi. Somuenzaniso vechidiki. Muchinyorwa chakakosha cheChinyorwa cheTourism Futures chakapepetwa navo, Fabio Corbisiero naElisabetta Ruspini (vatauri pamwe naRoberto Paura pamusangano weChitatu 10 Gumiguru Ramangwana ifungidziro here?) vakaunganidza tsvakiridzo maererano nemaitiro akasiyana e Millennials uye Generation Z yevatengi vekushanya. Kubva pane zvidzidzo zvakaburitswa mugwaro rakakosha reJournal yeTourism Futures, maitiro akakosha anobuda, kwete chete kure nekushandiswa kwemasocial network uye midhiya yedhijitari musarudzo dzine chekuita nekushanya kune chekuita, ma zvakare uye pamusoro pezvese kutaridzika kwemhando- maitiro matsva padanho rekushanya kwakasimba, hupfumi hwekugovana uye LGBT tourism.

ZVITSVA ZVINOITIKA MUKUSHANYIKA KUDZORA: iNGUVA YEHOMO LUDENS:

Ruzivo rwakanyatsoratidzwa rwaLaura Rolle, mudzidzisi muAdvertising Semiotics paTurin University, muvambi weBLUEEGGS, ongororo yehupfumi pamusoro pemaitiro uye mhando dzemashandisirwo arikubuda, achagonesa kutsanangura, panguva yemazuva matatu TTG Travel Experience, mhedziso yakazara ye yazvino neyeramangwana mashandisiro ekushandisa mumamiriro ekushanya. Munhevedzano yekugadzwa, muongorori uye nyanzvi ichapa humbowo hwakadzama hweakasiyana maitiro atove kuitika kana kushanduka. Mushure mekuona gore rapfuura maitiro mashanu makuru anotungamira sarudzo dzevashanyi (Kusiyana, Ecology, Shanduko, Hutsva uye Kureruka), kuburikidza ne4 kugadzwa kwakagoverwa mukati memazuva matatu eTTG Kufamba Zvakaitika, Laura Rolle achafunga zvakadzama chiitiko icho. yakatonyanya kurongeka, zvichiita kuti pazivikanwe nhevedzano yemaitiro anorondedzerwa se "zvakajairika", "pakati" uye "pamusoro". Maitiro anopesvedzera uye acharamba achikurudzira sarudzo dzevashanyi mumwedzi nemakore ari kuuya.

Kunyanya, mhando nyowani dzekushandisa dziri kuoneka padhuze. Mitambo, kunyanya, ichatonga yakawanda yeramangwana rekushandisa logic: nenzira dzakasiyana-siyana, mhando dzinofanirwa kuenderana nenyaya iyi uye nevatengi vari kuwedzera homo ludens.

<

Nezvomunyori

DMYTRO MAKAV

Govera ku...