Royal Caribbean inotangisa mushandirapamwe mutsva wepasi rose

MIAMI, Fla. - Royal Caribbean International nhasi yatangisa mushandirapamwe mutsva wechiratidzo unosimbisa chinhu chinonyanya kukurudzira padanho rekupa kwepasi rose rwendo ... gungwa. Mushandirapamwe uyu une chinangwa chekumutsirazve vatengi kuzvinhu zvinonzwika uye nekunzwika kwegungwa uye kunounza kuzorora, kudanana uye kushanya kunongowanikwa chete pamvura yakavhurika mukati meRoyal Caribbean cruise vacation. Mushandirapamwe uyu uchatanga nemifananidzo yekutamba yekokoni sefoni - inonzi "Shellphone" - uye inotaurira mutemo wechirongwa ichi: "Gungwa Riri Kufona. Pindura Royally. ”

Kuburikidza nemushandirapamwe mutsva, Royal Caribbean iri kugadzirisa mamiriro emanzwiro uye zvinokurudzira zvekutora zororo nemubairo-unohwina rwendo rwendo. “Gungwa Riri Kudana. Pindurai mambo." inobata vatengi uye inovakoka kuti vaongorore ivo pachavo pachedu pachikepe cheRoyal Caribbean. Mushandirapamwe mutsva unotaura nezvechokwadi chepasi rose chakawanikwa kuburikidza nemapoka anotarisa uye tsvakurudzo yehuwandu yakaitwa munyika dze16 pasi rose, uko vanhu vanonzwa kubatana negungwa; uko, pagungwa, munhu anogona kunzwa akadzivirirwa kubva mukumhanya-mhanya kwehupenyu hwezuva nezuva, uye mitoro yekutarisira vamwe vese; uye kuti Royal Caribbean mhando inopa pfungwa yemhando uye yakanakisa mukirasi. Munyika yose, “Gungwa Riri Kudana. Pindurai mambo." inoratidzwa nenzira inogoneka nyore nyore kuburikidza nekutamba uye kupusa kwezwi iro Royal Caribbean yave ichizivikanwa naro, kunyanya kuburikidza ne "Shellphone."

"Tiri kupinda mugungwa rine simba, simba remanzwiro rekugadzirisa mamiriro ekufamba kune vatengi vasinganzwisise izvo Royal Caribbean cruise zororo inopa," akadaro Betsy O'Rourke, mukuru mutevedzeri wemutungamiri, Marketing, Royal Caribbean International. “'Gungwa Riri Kushevedzera' chirongwa chepasi rose chichabata vanhu zvisinei nekwavanogara, mutauro wavanotaura, kana kuti vakambofamba kana kuti kwete. Uye tinoda kuti vanoenda kuzororo kwese-kwese vazive kuti ngarava dzeRoyal Caribbean dzakasiyana uye dzine hutsva, basa remunhu wega uye kuwanda kwezviitiko zvekuenda ndiko 'Kuipindura Kwehumambo.'”

Yakagadzirwa neRoyal Caribbean's lead advertising agency, JWT New York, yakabatana nevezvenhau agency Mindshare, mushandirapamwe uyu uchaitika mumavhiki anotevera uye uchitangwa zviri pamutemo kuNorth America muna Ndira 2012, uye wozotumirwa pasi rose mugore idzva. Shellphone ichatanga kuoneka muna Zvita 19 munhevedzano yezvinyorwa zvemusango mumaguta makuru anosanganisira New York, San Francisco, Chicago, Washington, DC, Boston neMiami. Misoro yakabatanidzwa mumushandirapamwe wetiyi, senge "Kwete 3G, Gungwa G" uye "Yedu Rollover Plan: Tan Front, Then Back," pakati peShellphone, ichityaira vatengi vanoda kuziva kuwww.TheSeaisCalling.com, kwavanozoona itsva. vhidhiyo yemushandirapamwe wechiratidzo inovayeuchidza nezvekudanwa kwegungwa uye kuvakoka kuti vapindure neRoyal Caribbean.

Kutangwa kwepamutemo kuchave kuburitswa kwezvishuvo zvekutengesa zveterevhizheni zvevanhu vemazuva ese vari kudyidzana ne "Shellphone" (shanduro ye30-second uye 60-second) kutanga Ndira 9, 2012. Vatengi vanogonawo kupindura kudana kwegungwa nekuzivisa kupi munyika ivo vangada kufamba nechikepe uye kupinzwa mukutsvaira pawww.Facebook.com/RoyalCaribbean. Ruzivo rwakawanda nezve “Gungwa Riri Kufona. Pindurai mambo." inowanikwawo pa www.TheSeaisCalling.com.