Saudhi Arabhiya, nzvimbo iri kukurumidza kukurumidza kushanyirwa pasi rose, yagadzirira kudzoka zvine magetsi kuWTM London, nevanopfuura makumi manomwe neshanu vane simba veSaudi vane chekuita neWorld Travel Market (WTM).
Saudi Tourism Authority (STA) ichatungamira vamiriri vanosanganisira vanotungamira maindasitiri manhamba anomiririra maDMO, DMCs, Hotels, Tour Operators, Airlines uye Cruise makambani mukati me. Saudi tourism indasitiri, kusanganisira:
- Ministry for Tourism
- Saudi Tourism Chiremera
- Riyadh Air
- Almosafer
- Yekuvandudza Tourism Fund
- Red Sea Global
- Diriyah Company
- Royal Commission yeAlUla
- NEOM
Iyo inopindirana STA yekumisikidza kumira ichauya iine zvinoonekwa uye kurira kweSaudi ine yechinyakare mimhanzi yeSaudi, kofi, dheti ngoro, uye inonaka yakawanda yezvidya zveArabia. Rarama zviratidziro zvechinyakare zveSaudi hunyanzvi, sekuruka bhasiketi uye kugadzira korona dzemaruva ane simba zvichawedzera kune inonyudza chiitiko.
Iyo Saudi Tourism Authority yakakura-yakambomira yekuratidzira yakamira chero paWTM kusvika parizvino inovimbisa kuve rwendo rwunonyudza kuburikidza nekugamuchira vaeni veSaudi, tsika, uye tsika, zvichiunza kwakasarudzika uye kwakasiyana nzvimbo dzeSaudi kune hupenyu hwekutengesa.
Nzvimbo yekuratidzira ichave zvakare:
- Media Studio: Iyo yakasarudzika-yakavakirwa midhiya situdiyo yekutora kutengeserana uye manzwi eshamwari pamikana inoshanda mukati uye neSaudi.
- Cutting-Edge Technology: Kuratidzira kwezvino kufambira mberi muhunyanzvi hwekushanya, kuratidza kuzvipira kweSaudi Arabia kune innovation uye mashandisiro ayo anogona kushandiswa kugonesa kutengeserana mukugadzirisa zvipingamupinyi.
- Nzvimbo yeNusuk: Chikamu chakatsaurirwa kuratidza chikuva chakabatanidzwa chedhijitari uye maturusi ekutengeserana kutsigira mapilgrim, achipa nyore-kushandisa-kuronga gedhi rekuenda kuMakkah neMadina.
Kusiyana kweSaudi kucharatidzwa pachigadziko nemepu yeSaudi inopindirana uye kalendari yezviitiko, uku iyo inonyudza yeSaudi Nyanzvi activation icharatidza vatengesi vanodyidzana kuti Saudi inogona sei kuvapa kukosha, kupindura mibvunzo yavo yese nezve mikana yebhizinesi inogona kuitika muHumambo, uye kupa. ivo mukana wekunyoresa zvisina musono sevashandi vekutengesa vachishandisa QR kodhi.
Muchiitiko chese, nhumwa dzeSTA dzichaita misangano yenyika mbiri uye kutora chikamu mukutaura nekubatanidza mikana, mukuru weSTA achivhura paWTM London main stage asati aita hurukuro yakakosha. Pachave zvakare nenhamba yezviziviso zvinonakidza uye zvibvumirano zvekudyidzana zvakavhurwa pakuratidzira kwekutengeserana. Kutambira kweWTM kuchaitwa neSTA kune vanodyidzana navo vanozopa mumwe mukana wekubatana neanotungamira epasirese ekufamba uye masangano ekushanya.
Saudi Tourism Authority yakazvipira kudyidzana nekutengeserana kwepasirese kwekufamba uye kushanya kugadzira kukosha kwakagovaniswa uye nekupa mhinduro dzinogonesa kuvhura mikana isati yamboonekwa inopihwa muSaudi's inobudirira yekushanya chikamu.
Fahd Hamidaddin, CEO uye Nhengo yeBhodi kuSaudi Tourism Authority, akati:
“Kutora chikamu kweSaudi kwakawedzera uye kutyora rekodhi gore rino kunoratidza zvinangwa zvedu zvakawedzerwa uye kukura kwakakasira - kushanya miriyoni zana nemakumi mashanu panosvika gore ra150. Ndinotarisira kuzova muLondon zvakare kuti ndienderere mberi nekusimbisa kudyidzana kwagara kuripo uye kurima kutsva kuti tisvike pachinangwa ichi.
"Nguva yechando muSaudi ndiyo inonyanya kusimba uye inoitika chero kupi zvako pasi rose. Munzvimbo zhinji Chando mwaka mumwechete, muSaudi, imwaka yakawanda mumaguta mazhinji - Riyadh, AlUla, Diriyah, Jeddah uye zvimwe zvakawanda - zvinopfuura zviuru gumi nembiri zviitiko mumwedzi iri kuuya, yedu yakanyanya kubatikana.
"Tinotenda kuti nzira yakanakisa yekugovera Saudi nenyika ndeyekukoka nyika kuti iuye kuzozvionera uye hapana nguva iri nani kupfuura ikozvino. Zviratidziro zvekutengeserana isekondi iri padyo apo patinoita hukama hutsva uye kubvumirana mikana mitsva yebhizinesi mukati mekushanya ukoshi cheni, zvichiita kuti zviite makwikwi kupfuura nakare kose kune vatinotengeserana navo kuti vazivise vashanyi kune zvinoshamisa zveArabia. "
Kupinda kweTrade show kwave kuri chikamu chakakosha chehurongwa hwekushanya kweSaudi kubva payakavhura mikova yayo kune vashanyi vekunze muna 2019. Pamitambo yekutengeserana yeWTM mumakore mashoma apfuura, Saudi yakawana rekodhi nhamba yezvibvumirano nezvibvumirano nevanonyanya kutengeserana nedzimwe nyika, uye yakaratidza hutungamiriri hweSaudi uye kuzvipira kune ramangwana rebudiriro yepasi rose tourism ecosystem.
Tsvaga zvimwe nezveSaudi Tourism Authority nhau dzichangoburwa uye zviri kuitika paWTM London 2023 pakamira (S5-510, S5-200, S5-500)
NezveSaudi Tourism Authority
Saudi Tourism Authority (STA), yakavambwa muna Chikumi 2020, ine basa rekushambadzira nzvimbo dzekushanya dzeSaudi pasi rese uye nekusimudzira kupa kwekuenda kuburikidza nezvirongwa, mapakeji uye nerutsigiro rwebhizinesi. Basa rayo rinosanganisira kuvandudza zvinhu zvakasarudzika zvenyika nenzvimbo, kugamuchira uye kutora chikamu muzviitiko zveindasitiri, uye kusimudzira rudzi rwekuenda kweSaudi munharaunda nekumhiri kwemakungwa. STA inoshanda 16 mahofisi evamiririri pasi rose, inoshumira 38 nyika.
