Yakatangwa kuwedzera nekugadzirisa mukurumbira wenzvimbo pamusika weFrance, chirongwa ichi chikamu chehurongwa hwekutaurirana hwakakura huchashandisa huwandu hwemapuratifomu enhau kutumira meseji yakasimba yekuti Seychelles yakavhurika, uye kugamuchira vashanyi vedu veFrance, Mai Bernadette Willemin, Director General weDestination Marketing, paTourism Seychelles vakati.
"Takatangisa mushandirapamwe unoshanda kumusoro, pamberi pekutanga kwendege dzeAir France kuenda kuSeychelles, sezvo taifanira kuita kuti nzvimbo ionekwe kukoka vashanyi vekuFrance kuti vadzokere kuzvitsuwa. Tinoziva kuti kufamba kwakaoma sei panguva ino uye kuburikidza nekuedza kwedu tinovavarira kukurudzira nhamba huru yevashanyi kuti vasarudze Seychelles pazororo ravo rinotevera kunze kwenyika, kunyanya munguva ino yechando-yechando, "akadaro Mai Willemin.
Pakupera kwaGunyana uye kwevhiki imwe, vanopfuura 38,530,342 vangangove vafambi vakatokwanisa kuwana nzvimbo dzakakurumbira dzechitsuwa cheLa Digue, nekuda kwe1,200 zvikwangwani pamapuratifomu echiteshi chechitima 1200 eParis, masabhabhu ayo uye Mapurovhinzi.
Kuchinja magiya kubva munaGunyana 20 kusvika Gumiguru 19, 2021, mushandirapamwe wakaenderera mberi kuenda kuEurope 1 Radio - imwe yenhepfenyuro shanu dzepamusoro muFrance dzinotepfenyurawo muchikamu chinotaura chiFrench muBelgium neSwitzerland - kuburikidza nenhepfenyuro ye42. mavara anomhanya mumavhiki mana uye achinangana nevateereri ve12 miriyoni. Iwo mavara, akatepfenyurwa panguva yepamberi, akabvumira Seychelles kuti iwedzere kuoneka kwayo senzvimbo inosvikika nyore uko munhu anogona kufamba akanyarara kunyangwe denda iri.
Isingasiyi chero dombo risina kuvhurwa, timu yeTourism Seychelles yakabva yatora vataridzi veBFT TV nedutu nenhepfenyuro ye20-yechipiri nzvimbo iyo yaimhanya zuva nezuva kwemavhiki maviri kubva munaNovember 1-14. Ichi chikamu chemushandirapamwe wakanangana nekufumura Seychelles mukubwinya kwayo kwese kuti vataridzi vazviwanire kana kurota nezvazvo, iine huwandu hwenzvimbo makumi manomwe dzakanangana vangangoita mamirioni makumi maviri neshanu vanofambidzana vane makore gumi nemashanu zvichikwira.
"Zvatakarova zvakanyanya mumwedzi miviri yekutanga yemushandirapamwe, tine chivimbo chekuti kuedza kwedu kwasvika pachinangwa chekuwedzera ruzivo rwemhando yekwairi kuenda, uye tiri kutarisira kuwedzera kwekutengesa pamwe nekuwedzera kwekuchengetedza mwaka wezororo," vakadaro Mai. Willemin.
Vakapa zano zvakare kuti mushandirapamwe uyu wachinja pfungwa kuti uwedzere kushandiswa kwemapuratifomu edhijitari uye mishumo yakati wandei mumapepanhau; mushandirapamwe wakatora nzira dzese kugadzirisa mufambi wese zvakananga, avo vari kutsvaga kutsvaga nzvimbo nyowani mune dzakanyanya niches, senge MICE, muchato kana diving.
Mishumo yakati wandei yeterevhizheni inotarisirwa mumavhiki anouya, kunyanya paTF1, Arte uye TV5 Monde chiteshi kuratidza tsika nenhoroondo yeSeychelles, gastronomy, pamwe nekuchengetedza nyika nharaunda yayo.
Kuburikidza nemushandirapamwe mukuru uyu, zvitsuwa zveSeychelles zvinotsvaga kufumura kwete chete runako rwayo rwakatanhamara asiwo huchokwadi hwayo, kusiyana-siyana kwenhaka yayo yechisikigo netsika uye, kwete zvishoma, kugamuchirwa noushamwari kwevagari vayo.
Seychelles yakatogamuchira vashanyi zviuru zana nemakumi mashanu nemakumi matatu neshanu kubva kutanga kwa152,345 kusanganisira 2021 vashanyi vekuFrance, iyo inoisa France seyechina-inotungamira sosi musika wekushanya. Kubva pakusvika kweAir France on o, France yakatungamira vashanyi vevhiki nevhiki kusvika kuSeychelles kwemavhiki mana apfuura.
Izvo zvichangoburwa zvekupinda zvinodiwa uye maitiro ehutano pamwe nese zvakagadziridzwa zvinyorwa zvevashandisi parizvino vane marezinesi pasaiti zviripo pa Webhusaiti ye Ministry of Tourism.
ZVOKUBVA MUNYAYA INO:
- Initiated to increase and optimize the reputation of the destination on the French market, the project is part of a broad communication plan which will use a range of media platforms to send a strong message that Seychelles is open, and welcoming our French visitors, Mrs.
- Pakupera kwaGunyana uye kwevhiki imwe, vanopfuura 38,530,342 vangangove vafambi vakatokwanisa kuwana nzvimbo dzakakurumbira dzechitsuwa cheLa Digue, nekuda kwe1,200 zvikwangwani pamapuratifomu echiteshi chechitima 1200 eParis, masabhabhu ayo uye Mapurovhinzi.
- “Having hit hard for the first two months of the campaign, we are confident that our efforts have reached its goal of increasing brand awareness about the destination, and we are anticipating a boost in sales and increased bookings for the festive season,”.
