Anderson Retail Tourism Marketing nguva pfupi yadarika yakazivisa kuvandudzwa kwemushandirapamwe mutsva wekushambadzira wenzvimbo dzekutenga, vatengesi, uye maresitorendi ari mukati nekutenderedza London. Chirongwa ichi chakanangana nekuwedzera kuziva kusati kwasvika, kufamba kwetsoka, uye kutengeswa neUK nevafambi vekunze kuenda kuLondon vari kunakidzwa nemapaketi ekufambisa anodhura uye mitengo yakanaka yekuchinjana neBritish Pound.
Zvirongwa zvakafanana zvave zviripo kweanopfuura makore gumi muUS, uko nzvimbo dzekuAmerica dzekutengesa uye dzekudyira dzinokurudzira kupa kwakakosha uye zviitiko kune vashandi veindasitiri yekufambisa zvinosanganisira vanoshanya, vanoronga misangano, vanobata pasi, uye midhiya, pamwe nevatengi vanoronga kutandara uye nzendo dzebhizinesi mukati mese. iyo US. Chimwe chirongwa chakadaro chinotungamirirwa neShop America Alliance, iyo inokurudzira nzvimbo dzinopfuura mazana maviri dzekuAmerica kune vafambi.
"Mumwe nemumwe, nzvimbo dzekutenga, vatengesi, uye maresitorendi havana zvekushandisa kana bhajeti rekusimudzira pasi rose, asi kutengeswa kwekushanya kunogona kuita chikamu chikuru chekutengesa kwavo," akadaro Kathy Anderson, CMD, purezidhendi weAnderson Retail Tourism Marketing uye co- muvambi weShop America Alliance. "Nekushanda pamwe chete kusimudzira kutenga uye kudya sechikamu chenzira dzevashanyi vasati vafamba, tsvakiridzo yakaratidza kuti inowedzera nguva yekugara panzvimbo, pamwe nenguva inopedzerwa kutenga uye mari yese yekutenga nekutenga."
Mushandirapamwe weShop & Dine London unotora pane zvakasiyana-siyana zvekushandisa uye nzira dzekushambadzira kusimudzira vatengesi neresitorendi vari kutora chikamu kusanganisira chirongwa chekukurudzira chinopa vafambi "Visitor Passport Card," iyo inounzwa panzvimbo dzakasimwa kuti vagamuchire zvakakosha, zvipo nekutenga, kana masevhisi anoyemurika akadai sekutakura zvinhu, kutakura zvinhu, kugadzirwa kwerunako, nezvimwewo. Vafambisi vevashanyi nevamiriri vekufambisa vanopa vatengi vavo vhocha yakakosha vasati vaenda, inozoiswa panzvimbo dzakatarwa dzekudzikinura muLondon yose. Pamusoro pezvo, vafambi vanogona zvakare kudhinda vocha kubva kuShop & Dine London webhusaiti kana kuidhawunirodha kune yavo mbozha nharembozha. Paanounza vhocha, mushanyi anogashira gwara rekufamba rakadhindwa rinotsanangura nzvimbo yemumwe nemumwe wemutori wechikamu uye zvekubatsira pamwe neKadhi ravo rePasipoti reVaenzi. Kadhi rinobva raratidzwa pakusvika kumutengesi kana resitorendi kune yavo yakakosha zvipo.
Mushandirapamwe uyu unoronga kutanga muna Kurume we2010 uye uchasimudzirwa mumisika yakanangwa yeUK feeder muNorth America yose, Europe, Middle East, neAsia. "Senhengo yeKushanyirwa kweLondon, tiri kutarisira kushanda neboka ravo rekutengesa uye hukama hwevanhu kuti tikurudzire purogiramu yeShop & Dine London yekufambisa vashandi vemabhizimisi kuburikidza nemitambo yekutengeserana uye mishoni dzekutengesa," akadaro Ms. Anderson. "Isu tichavawo neakasimba online uye nharembozha yekushambadzira yakazvipira kusvika zvakananga vatengi vanofamba vanotsvaga zviitiko munzvimbo dzavanoenda kuburikidza neInternet vasati vasvika."
