Vanokudzwa, VaMarthinus Van Schalkwyk vakataura pachiitiko chekuparurwa kweE-Tourism Summit 2013 paCTICC, Cape pamusoro petekinoroji - inogonesa kushanya nekusimudzira kuenderera mberi.
Chokwadi iropafadzo huru kutaura nemi pamusangano wechitanhatu weE-tourism Africa Summit 6. Sechikamu chepasi rose, kushanya kwakakura zvakanyanya mumakore makumi matanhatu apfuura. Muna 2013, kwaingova nemamiriyoni makumi maviri nemashanu evashanyi vekune dzimwe nyika vaisvika munyika yose. Muna 1950, chikamu chekushanya chakawana bhiriyoni imwe chete yevakasvika kune dzimwe nyika, uye madhora miriyoni imwe chete mumarisiti ekushanya. Tinotarisira 25 miriyoni vatsva vanosvika vashanyi vekunze panosvika 2012, uye panosvika 1, isu tinotarisira vanosvika pamusoro pe350 bhiriyoni.
Uye yakawanda yekukura kutsva ichave kubva uye kuenda kumisika iri kubuda. Pandinofunga nezve nhoroondo yedu yekuSouth Africa, ndinoita izvi ndichinyatsoziva kuti isu tinofanirwa kuve nehunyanzvi kuti tirambe tiri pamberi pemutambo nguva dzese.
Mwero weshanduko uye shanduko muchikamu chekushanya, i.e mune tekinoroji, haisati yamboitika, uye hairatidze zviratidzo zvekuderera.
Kwechinguva chidiki ndinoda kuti utarise zvinotevera:
· Munyika ine vanhu vanosvika mabhiriyoni manomwe, ⅓ yatova online, ruzhinji rwacho runobva kunyika dziri kusimukira.
· MuAfrica, hafu yebhiriyoni yevanhu vanogona kunge vakabatana nehurongwa hwekufamba kuburikidza nenharembozha.
· Zvakatora redhiyo makore makumi matatu nemasere kuti isvike 38 miriyoni vashandisi
· Zvakatora terevhizheni makore gumi nemaviri kuti isvike 12 miriyoni vashandisi
· Zvisinei, zvakatora Facebook makore 3.5 kusvika 50 mamiriyoni vanoshandisa
· Zvakatora Twitter makore matatu kusvika 3 miriyoni vashandisi
· Zvakatora YouTube gore rimwechete kusvika 1 miriyoni vashandisi
Zvakatora Google makore 0.5 kuti isvike 50 miriyoni vashandisi
Gordon Wilson (Mutungamiriri Mukuru neMutungamiriri) weTravelport, anotungamira kuunganidza zvinhu zvekufamba pamwe nekutsvaga nekubhurocha, achakuudza kuti kambani yake inoita kutengeserana kunodarika bhiriyoni pazuva, 24/7, munyika zana nemakumi manomwe - uye mu vachiita kudaro, vanogadzira mashoma epetabytes eruzivo pasekondi. Fungidzira izvi: Petabyte yakaenzana nemamiriyoni mazana mashanu emafloppy disks ekare atakashandisa mumakombuta makore mashoma apfuura, kana mapeji anosvika mabhiriyoni mazana mashanu ezvinyorwa zvakadhindwa zvakajairwa - zvese zvakagadziriswa musekondi.
Nhasi, mapuratifomu ekushambadzira edhijitari uye chiteshi akapinzwa mune ese maficha eiyo Tourism indasitiri yakazara. Dhijitari chikamu chepakati chese kwese kwekuenda kushambadzira kuedza, kubvumira nzvimbo dzekuenda kuti dzibatane zvine mutsindo zvakananga nevanogona kufamba uye kubatana nevanoshanda navo.
Kufamba uye kushanya chiitiko chevanhu uye nekudaro, hukama hwemunhu hunosarudzwa nevanhu hunogoneswa nehunyanzvi hwekuita, hunopisa chiitiko chiri kukura pamapuratifomu edhijitari nemagariro. Izvi zvinobva zvashanda sechiyeuchidzo chenguva dzose chekubatana chaiko uye kwechokwadi kunotibatanidza tese senharaunda imwe yenyika.
Kuburikidza nekushanya kweSouth Africa tinoenderera mberi nekuvandudza uye kukwenenzvera zviitiko zvedu zvese zvekushambadzira kuti tiwane vafambi vakawanda kubva pasirese kuti vafunge nezvekuenda kuSouth Africa kupfuura chero imwe. SAT saka isimba redu rekushambadzira, uye muchengeti wenzvimbo yedu yepasirese brand kupasi. Isu tinoudza nyika nezve kwainoenda kunoshamisa zvechokwadi, kune vanhu vanodziya, nzvimbo inonakidza uye ukoshi husingaenzaniswi hwemari. Isu tinotora iyi meseji, pamhepo nekunze, kune vatengi vepasirese uye kune zviuru chaizvo zvevanotengeserana pasi rese.
Isu tinoshandisa masevhisi ewebhu kuvandudza, kuzivisa uye kunyange kudzidzisa kutengeserana kwekufamba pasi rese, pakuenda kuSouth Africa. Kuenzanisira- masangano anodarika 14 000 ekutengeserana akapinda muchirongwa chedu chepamhepo chinonzi “SA Specialist” pakati paKubvumbi kusvika Chikunguru gore rino chete. Isu zvakare tinomhanyisa mishandirapamwe yekutungamira mawebhusaiti epasirese media ekudyidzana seNational Geographic neCNN.
South African Tourism inodada kuve imwe yeanotungamira online Destination Marketing Organisation pasi rese nhasi. Semuenzaniso, kukura kwevanhu vanoshandisa Expedia kubhuka kuenda kuSouth Africa kwakakura ne32% kubva muna Ndira kusvika Chikumi 2013, zvichienzaniswa nenguva yakafanana gore rapfuura. Mwero wekukura kweExpedia wekuchengetwa kwedzimba wakakwira 53% kubva muna Ndira kusvika Chikumi 2013 zvichienzaniswa nenguva yakafanana gore rapfuura. Izvi zviratidzo zvakakosha uye handina kupokana kuti kugona kwedu kuve nekuratidzwa kumazinga ekukura seaya anogona kungobatsira indasitiri yedu kuenda kumberi.
Kushanya kwave chikamu chakakosha muhupfumi hwenyika, uye kuzvipira kwedu kwakafanana kuwedzera nekuwedzera kunatsiridza zviitiko zvedu zvedhijitari ndeimwe yemakiyi ekuwedzera kukura kuchaona South Africa pakati peNzvimbo makumi maviri epamusoro pasi rose panosvika 20.
Hapana mubvunzo kuti tekinoroji iri kushandura mamiriro nekusingaperi uye mikana iri mukati mekuchinja kwakadaro yakawanda - i.e. misika iri pedyo kupfuura nakare kose, cyberpace izwi-re-muromo pamusoro pefiber optic cables ichokwadi, e-visa uye e- mapasipoti ane data rako rese biometric ari pedyo nekona, kushandura semantic uye maavatars anogona kukurumidza kutibatanidza nevatengi munzira nyowani, uye geo-nzvimbo uye pedyo-munda kutaurirana zviri kugadzira kukura kutsva nemikana yebhizinesi.
Asi, ngatirege kufadza mikana ye-hyper-connectivity. Zvakare rangarira kubvunza nezve hyper-vulnerabilities iri pamusoro.
Hyper-kubatana kuchakanganisa akawanda emazuva ano mabhizinesi mamodheru, uye iwo chete ari muindasitiri yedu anofamba nekukurumidza kuti agadzirise acharamba achikwikwidza munguva yevagari vemo. Munyika ino ine hyper-yakabatana, isu tinofanirwa kushanda nesimba kupfuura nakare kose kudzora zvirimo. Njodzi dzenguva chaiyo dzemukurumbira dzine chekuita nesocial media uye kuwedzera kweinternet kwekufamba kwedu kwese kwakakura kupfuura nakare kose. Vashanyi vanotsvaga kurerukirwa uye kugutsikana - uye ivo vanoziva kuti pane sarudzo nekungodzvanya kure. Zvikamu zviviri muzvitatu zvevanhu mukondinendi yedu kunyangwe iye zvino vane mukana kune smartphones. Isu tinofanirwa kubvuma kuti ivo vanopihwa simba kupfuura kare kuti vave pakati pekuita sarudzo nezvekufamba uye kushanya sarudzo, kugadzirisa uye kugadzira kwechokwadi zviitiko. Uye kana vaine zviitiko zvakashata, vanozogovana izvi ipapo uye nguva dzose. Asi kune zvakare zvimwe zvakakura zvinogona kukanganisa muzera rekudyidzana, kugovera ketani yepasi rose uye 'data hombe'. Izvi zvinosanganisirawo kukanganisa kunogona kuitika kwehupfumi-hwakavakirwa gore, uye nyaya dzekuvimba mukuchengetedza data.
Chimbofungidzira, semuenzaniso, chii chingazoitika kana mafambisirwo ekufambisa kwendege akanganiswa nemagandanga e-cyber ane zviuru zvendege mukati memhepo, chiri chinhu chave kutora pfungwa dzedu mune akati wandei maforamu epasirese. Saizvozvo, indasitiri yedu inogona kurasikirwa zvakanyanya kana iyo Indaneti, mafambisirwo ekufambisa kwendege kana masisitimu emari akakundikana kunyangwe kwevhiki kana maviri pamberi pekutemerwa cyber sabotage.
Mukupedzisa, kutsvaga kwekufamba kuburikidza neinternet kunofungidzirwa kuti kucharamba kuchikura nekukurumidza nekuti mhinduro dzedhijitari dziri kuve dzakakosha mukudyidzana kwevatengi pamwe neketani yekushanya. Saka isu tinofanirwa kuramba takatarisa pane inogara ichichinja yechinangwa positi uye kugadzirisana nayo kuti tive nechokwadi chekuti tinowana pundutso huru.
Ndinokushuvirai mose Summit inonakidza uye inobudirira.
