Southwest Airlines iri kutanga kuita senge shanduro yekambani yaJerry Rubin. Kamwe chimurenga, iko zvino yave kuita chikamu chekugadzwa.
Ndakayeuchidzwa nezvemutungamiri weYippie akashandura yuppie muzvinabhizimisi pandakatanga kunyatsotarisisa zvaidiwa neSouthwest yeFrontier Airlines yakanga yaparara. Iyo scrappy upstart iyo yakabatsira kutsanangurazve post-deregulation era kubhururuka iko zvino kurwira kuchengetedza chimiro quo.
Okisheni yedare rekubhuroka yakarongerwa svondo rino, asi sezvazviri kuMaodzanyemba kwakadziva kumadokero kwemadhora zana nemakumi mana nemana emamiriyoni emadhora emadhora zana nemakumi mapfumbamwe emamiriyoni emadhora kubva kumutakuri wedunhu reRepublic Airways. Hazvigoneke kuti Republic ichakunda muhondo yekubhidha kurwisa imwe yeashoma makuru ndege ane mari yekushandisa.
Asi nei Maodzanyemba aizoda kutenga mutambi weparutivi panguva iyo mari yeindasitiri iri kurohwa nenyundo nekuda kwekuderera kwehupfumi?
Mhinduro ndeyokuita kuti mumwe munhu arege kuitenga.
Mukuburitswa kwenhau, maneja mukuru weSouthwest, Gary Kelly, akataura nezve "kusimba kwakasimba" pakati petsika dzemakambani uye "nemidzi yemabhizinesi yakafanana." Vanogona kunge vakanyatsodzika midzi muvhu remakwikwi rekubvisa, asi vakadyarwa chizvarwa chakaparadzana.
Frontier akakurira muindasitiri yakanga yatochinjwa neMaodzanyemba kwakadziva kumadokero, uye iri Maodzanyemba kwakadziva kumadokero uko zvino inowana vatevedzeri vayo vemazuva ekupedzisira vachirova zvitsitsinho zvayo.
Kanganwa nhaurwa yekuti maSouthwest-Frontier combo ichatyisidzira sei United, iyo iri zvakare kunyura mune zvemari uye inogona kutungamira kupomera kunotevera kwevatakuri vakuru kudzokera kudare rekubhuroka. Chokwadi, Maodzanyemba kwakadziva kumadokero achachenesa wachi yeUnited muDenver, uko United inoshandisa hubhu hombe, asi haidi Frontier pane izvozvo.
Kurasa mari ikoko
MuDenver, chimwe chinhu chisina kujairika chiri kuitika: Maodzanyemba akadziva kumadokero ari kurasikirwa nemari.
Ndege yakarasikirwa nemamiriyoni makumi matatu nemasere emadhora ipapo muchikamu chekutanga, Bob McAdoo, muongorori weAvondale Partners, anofungidzirwa. Gary Chase, anotevera nhandare yendege yeBarclays Capital, anobvumirana kuti yakarasikirwa nemari gore rino uku Frontier yaita pundutso.
Mukutaura kumusangano weFederal Aviation Administration muna Kubvumbi, Bill Swelbar neAirline Data Project kuMassachusetts Institute of Technology vakaona kuti mushure mekubvisa zvinhu zvakaita sekuvharirwa kwemafuta, mutengo weSouthwest wakakwira kupfuura mamwe aanodaidza kuti midscale vatakuri vakadaro. seJetBlue, AirTran uye Frontier.
Nepo mukana wayo wemutengo pamusoro pevatakuri vemutsara wekare wakadzikira, Maodzanyemba kwakadziva kumadokero haana kukwanisa kushandisa hunyanzvi sechombo kudzivirira vanokwikwidza.
Mune mamwe mazwi, iri kutenga Frontier kucheka kurasikirwa kwayo. Haikwanise kurega Republic kana chero ani zvake arambe achishanda Frontier mumusika weDenver.
Iyo Southwest Effect, iyo pfungwa yekuti mutakuri wemitengo yakaderera anokurudzira kuwedzera traffic mumisika yaanopinda, haina kushanda muDenver. Muchokwadi, kana ikatenga Frontier, fares ipapo inogona kuwedzera.
Kutenga kwacho kwaizofanira kupfuura muster ne federal antitrust regulators. Mudiwa wekudzoreredzwa anogona kuzviwana achipokana kuti vashoma vatakuri uye mitengo yepamusoro ichawedzera makwikwi mumusika weDenver.
Hapasisina musiyano
Isu takajaira kurudzi urwu rwekutenderera-pasi kubva kuindasitiri yendege, asi Maodzanyemba kwakadziva kumadokero kwaimbove musiyano. Muchokwadi, iyo rudzi rwekutambudzwa kwetsanangudzo yemakwikwi ndiyo imwechete iyo vekare-vakaedza kushandisa kuchengetedza misika yavo kubva kuSouthwest's encroachment.
Kumaodzanyemba kwakadziva kumadokero kunoramba kuchinyanya kushanda kune vatakuri vakuru uye mukwikwidzi anotyisa, asi kungofanana ne '60's radical akagerwa bvudzi nebasa chairo, mutakuri uyo kwemakore anopfuura makumi matatu akazunungusa indasitiri yendege yemumba haachisiri mupanduki.
