Chikamu chekufambisa uye chekushanyirwa chakananga chikamu che3% chepasi rose Gross Domestic Product (GDP) muna 2017, kushandura ku $ 2.4 trillion, nhamba inogona kusvika $ 3.5 trillion kusvika 2027. Aya mashoko akanaka kune vashandi vekufambisa, asi kune vashanyi, vagari vemo. uye vatungamiriri venharaunda venzvimbo dzinopisa dzinodiwa, zvakawanda hazvisi nani nguva dzose. Kuyerera kwevashanyi kunotyora rekodhi kunoramba kuchiisa tsika yeItaly uye hunyanzvi patrimony uye kuyedza moyo murefu wevagari munzvimbo dzinozivikanwa dzeItari. Vakadzi vaviri vekuChicago vanoshanda muchikamu chekuItaly chekushanya vanoziva yavo STOP Overtourism Movement ndiyo mhinduro.
Lesley Pritkin wekuChicago naRosanne Cofoid, varidzi vemakambani maviri ekufambisa e“Italy-chete” vanoti vashanyi vanoda kuziva uye vachaedza nzvimbo itsva – kana vachiziva nezvadzo. Nechikonzero ichi, ivo vanoda kupa vafambi dzimwe nzira dzechinyakare dzinopisa-nzvimbo maguta seRome, Florence neVenice. Kune vekutanga-vanofanirwa-kuona rondedzero inosanganisira nzvimbo dzinopisa - ivo vakagadzirawo dzimwe nzira "dzisina mhomho" dzekuvaona. Vari kudaidzira kune nyanzvi dzekushanya nevanyori vekufamba kuti vabatane nekufamba kwavo nekusimbisa nzvimbo dzisingazivikanwe dzakapfuma zvakaenzana netsika uye nerunako senzvimbo dzinozivikanwa zvirinani.
Pritikin, muridzi weDivertimento Group (DG), kambani yeI Illinois yekushambadzira-magariro emagariro, akashanyira vagari mumataundi eItaly nezvitsuwa vaitambura nekushaikwa kwekushanya - maminetsi mashoma kubva kumaguta vachikumbira vashanyi kuti vagare kumba. Akavakurudzira kuti vagadzire dzimwe nzira dzinokurudzira dzakadai sekushanya ku: Ernest Hemingway anofarira “locanda” pachitsuwa chiri kure muLagoon yeVenice nekudya kwemanheru kumba kwasekuru vepachitsuwa, ikozvino nzvimbo yekudyira yepamusoro, kana kudya kwemasikati kunogadzirwa nemubiki wepano. Mapako akavanzika aMatera pamusoro pechikomo - kure neiyo 2019 European Cultural Capital inonyanya kuzivikanwa "Sassi. Uye nokuda kwokuti “vanofanira kuona vanofarira veRoma,” dhamu rakavanzwa rinoputika muguta rengano pedyo neRoma uko Mambo Caligula aimhanyisa ngarava dzake.
Cofoid anotsanangura kurudziro yake yekujoinha Divertimento Group's STOP Overtourism Movement, "inzira yekudzorera kunyika yanga yakatarisana nemabhizinesi angu nehupenyu hwangu kwemakore mazhinji - uye ndinovimba kuti dzimwe nyanzvi dzekufamba dzeUS dzichabatana neni". Anovakoka kuti vabatane naye kuti vatore chikamu muchirongwa cheDG chekutanga muna Kukadzi "Get There First" - chirongwa chenyanzvi dzekufamba uye vanyori vekufambisa / mablogi vanoda kuona Matera, 2019 European Cultural Capital iyo "DG-nzira" - kure. -mwaka, off-the-beaten-track, uye nguva refu mapoka evanhu asati apinda.
Divertimento Group inoona zviitiko zvetsika zvakabatana nemakambani ekuItaly, bhodhi rekushanya kweItaly uye masangano etsika eItaly senzira yavo yekutanga yekushambadzira yeB2B - imwe indasitiri kutanga. Musi waNovember 5, 2018, Divertimento Group, pamwe chete neItaly Cultural Institute yeChicago (500 N. Michigan Ave.), ichagamuchira Italy Off-the-Beaten-Track: Murano & Matera - Case Studies yeNew Tourism Model. Chiitiko ichi chicharatidza nyaya kubva kuvagari veMurano neMatera - kazhinji vanosiiwa kunze kwezviitiko zvekushanya. Nyaya dzinobva kune vasiri vagari dzakafemerwa nenzvimbo mbiri idzi dzakasiyana dzicharatidzwawo. Zvivezwa zveMurano-girazi zvinopfekwa uye zvimwe zvisikwa kubva kune vakasiyana siyana zvichange zvichiratidzwa pachiitiko ichi. Veruzhinji vachakokwa mambakwedza uye masikati anenge apirwa kune nyanzvi dzekufambisa. Chiitiko ichi chinopera nekugamuchira cocktail kune avo vanoshanda muchikamu chekushanya.
Ichi chiitiko chaNovember 5 chichava chekutanga mu "Kupa Vagari Venzvimbo Izwi Mukusimudzira nharaunda YAVO" nhevedzano yezviitiko zvichange zvichiratidza nzvimbo dzakasiyana dzeItaly muna 2019. Vatsigiri veItaly vanobva kumatunhu ese vari kupa rutsigiro rweDG's STOP Overtourism movement uye vachatora chikamu mu DG zviitiko zvetsika: Lamborghini naPomario vakatosaina chirongwa chaNovember.
