Ongororo: Kukurudzira kufamba kuchiri kukwira zvakanyanya sechombo chekukurudzira

Mibairo yekufambisa ichiri kukwira zvakanyanya sezvishandiso zvinokurudzira zvekusimudzira kugadzirwa kwevashandi asi vatengesi vezvishandiso zvakadaro uye zvirongwa zvekurudziro zvakagadzirirwa kutarisana nekumanikidzwa kwakawanda kuratidza kuti vanounza mhedzisiro.

Ndiyo imwe yemhedziso huru yeongororo yakaitwa neMinneapolis-based Society of Incentive Travel Executives (Site) International Foundation yekuongorora kuti mamiriro ehupfumi hwenyika ari kukanganisa sei bhizinesi rekukurudzira kufamba.

Ongororo iyi yakatsvaga kuongorora mamiriro ekufambisa kwekufambisa sechombo chekukurudzira pakati pemakambani, sekutarisana nemimwe "mibairo" yakaita semakadhi ezvipo, mari uye zvekutengesa. Yakagadzirirwa kunongedzera kufanotaura uye mafambiro, pamwe chete nematambudziko emukati nekunze kune bhizinesi uye maitiro avanoita kugadzikana kwemusika uye kukura.

Huwandu hwe131 vanokwanisa kurudziro yekufambisa uye yekukurudzira vashandisi vezviitiko nevapeji vakanyoreswa muSaiti index database kubva kunyika gumi nembiri vakapindura ongororo, inomiririra chiyero chekupindura che12%.

Maererano nemushumo wacho, vachienzanisa zvavanotenda pachavo pamusoro pekushanda kwezvishandiso zvakasiyana-siyana zvinokurudzira zvekunze, vakabvunzwa vanoti kufamba “kunoshanda zvinoorora” pane mari, makadhi ezvipo uye zvinhu zvinotengeswa.

“Ndichitarisa kumashure, zvikamu zvitatu muzvina zvevakabvunzwa vanotenda kuti simba revanokurudzira vekunze rakaramba rakafanana kana kuwedzera mumakore matatu apfuura panguva ino yekuderera kwehupfumi. 25% chete ndiyo yakaona kudzikira kwekuita kwavo. "

Ruzhinji (62%) rwevakabvunzurudzwa vanotarisira kuti kushandiswa kwekukurudzira kufamba kunowedzera mumwedzi mitanhatu kusvika kune gumi nembiri inotevera ine chikamu chepamusoro (84%) inofanotaura kuvandudzwa kukuru kwegore rimwe kusvika kumatatu.

Panguva imwecheteyo, vakapindura vakati izvo zvinodikanwa zvekuyera kudzoka pakudyara / kudzoka pane zvinangwa (ROI / ROO) zvinotarisirwa kukura kunyangwe munguva pfupi.

Zvizere 73% yevakapindura vanofungidzira kukura mumwedzi mitanhatu inotevera nekuwedzera kwakatokura mumakore mashoma anotevera.

Vatungamiriri vepamusoro vanozonyanya kubatanidzwa muzvisarudzo zvine chekuita nekufambisa kwekukurudzira uye vanozotarisira kururamiswa kwezvirongwa zvavo kuburikidza neROO uye ROI kuyerwa, chirevo chakadaro.

Mafemu anopa zviitiko zvinokurudzira zvekufamba anofanirwa kuve nechokwadi kuti ane nzira inoshanda yekuyera ROO neROI uye anogona kuratidza aya metrics ezvirongwa, yakawedzera.

Vachibvunzwa kuti vakanzwa sei simba revanokurudzira vekunze senge zviitiko uye zvekutengesa zvachinja mumakore matatu apfuura, 55% vakati yakawedzera, 25% yakadzikira uye 20% yakati yakaramba yakafanana.

Kunyange zvazvo "kutenda kwakasimba kuripo kuti pachine nzvimbo mukubhadharwa kwevashandi kune zvese zvinokurudzira zvekunze," kune "kutenda kwakasimba pakati pevakabvunzwa kuti mari, makadhi ezvipo uye zvekutengesa zvinokurudzira zvinocheneruka kana zvichienzaniswa nesimba rekufambisa kwekukurudzira."

Nekudaro, pavakakumbirwa kuti vaenzanise zvavanotenda kune zvevatengi vavo, pakabuda kudzikira kwakakosha mupfungwa yekuti zvinokurudzira zvekufamba zvine simba.

Sekureva kwemushumo, vanopa zvekurudziro yekufambisa vanozofanira kuwana ruzivo rwakakura mumaonero evatengi vavo ekukurudzira kana kupa mibairo kuti vagone kuita chirongwa chavo.

Nekuremekedza makadhi ezvipo, zvinoita sekunge vatengi vanoona kukosha kwavo kwakakura kupfuura vanopindura.

Muchidimbu, vatengi vangangoda kuti makadhi echipo ave anokurudzira kupfuura zvavari chaizvo.

Kugadzira kuongororwa kwechokwadi kwekushanda kwemakadhi ezvipo kunogona kunge kuri mukati meiyo yakazara sevhisi incentive providers.

Zvakadaro, chirevo ichi chinoti chakanyanya kukosha kune vanoronga zvekukurudzira ndechekuti 87% yevakapindura vanobvuma kuti kushanda kweakasiyana-siyana ekukurudzira maturusi kunosiyana zvichienderana nechizvarwa cheavo vanokurudzirwa.

Uku kudanwa kwevagadziri kuti vape sarudzo dzakawanda muzvirongwa zvekukurudzira, kuitira kuti vatori vechikamu kubva kuzvizvarwa zvakasiyana vazviwanire mubairo / chiitiko chakakodzera ivo, chirevo chakadaro.

“Izvi zvinoenderana nezvirongwa zve‘cafeteria-style’ zvave kufarirwa zvakanyanya. Inopa zano kuti sarudzo inofanirwa kuperekedza maturusi ekukurudzira (sarudzo dzekutengesa, nezvimwewo uye rondedzero yezviitwa zvezviitiko zvinokurudzira zvekufamba)," mushumo wakawedzera.

Maitiro ekukurudzira kwegirini uye kubatanidzwa kwemisangano yebhizinesi muzvirongwa zvekukurudzira zvekufamba zviri zviviri zvinotarisirwa kukwira nguva dzose mumakore matatu anotevera.

Vakabvunzwa vanoonawo kuwedzera kushandiswa kwenzvimbo dzepasi rose mumakore mashoma anotevera, kunyanya zvichibhadhariswa zvirongwa zvemuno needunhu.

Imwe ongororo yakaitwa kekutanga gore rino nevarongi vemisangano uye yekukurudzira kufamba kuratidzwa IMEX Frankfurt iyo yakabvunza vanopfuura chiuru vakagashira vatengi pakarepo mushure memwedzi wapfuura kuratidzwa kwemaonero avo pasocial media, mabhurogi eindasitiri uye kushandiswa kweSmartphone.

Kunyangwe 46% yevakapindura vakasimbisa kuwedzera kwekushandiswa kwesocial media mumwedzi mitanhatu yapfuura, 44% yevakapindura vakabvuma kuti "kune akawandisa enhau enhau uye mawebhusaiti ekuti arambe achifambidzana nawo."

Zvinoshamisa nekuwanda kwemablogiki mukati mebhizimusi repasi rose, uye zvichiwedzera mukati meindasitiri yemisangano yepasirese, 83% yevakapindura havasati vagara vachitevera bhurogi reindasitiri, mhinduro dzeongororo dzakaratidza.