Mushandirapamwe mutsva uri kuchovha njanji muMumbai sechikamu chekuenderera mberi kwekuedza kuri kuitwa ne Taiwan Tourism Bureau (TTB) kusimudzira kuziva pakati pevashanyi veIndia uye kuwedzera huwandu hwevashanyi veIndia kuTaiwan. Ichisimbisa kukosha kweIndia semusika wevashanyi, mugore rapfuura, TTB yakawedzera bhajeti yayo yekutengesa ye India nematanhatu, kuendesa kuUS $ 1.2 miriyoni pagore.
TTB yakabatana neMumbai Metro, inokurumidza nzira yekufambisa iri kushandira guta reMumbai, nedunhu rakapamhama, kuwedzera ruzivo rweTaiwan senzvimbo yekuenda nekusimudzira kushanya. Dr. Trust Lin, Director, Taiwan Tourism Bureau, Hofisi yeSingapore, yakamhara kubva muchitima chakaputirwa nemifananidzo yakajeka yemushandirapamwe, parwendo rwayo rwekutanga kubva kuVersova Metro Station. Iine mapikicha eakakurumbira ewebhu-akateedzana nyeredzi, Sumeet Vyas naSapna Pabbi pazororo kuTaiwan, iyo yakajeka mifananidzo inoratidzira akasiyana siyana ezviitiko zvehoridhe zvinopihwa neTaiwan, "Mwoyo weAsia," pamwe nenhoroondo yayo yakapfuma uye runako runoshamisa. Basa raSumeet Vyas muChirungu Vinglish raidiwa nevateereri veTaiwanese uye Chirungu Vinglish inobata bhokisi rehofisi rekodhi yekuve yechipiri yepamusoro-soro bhizimusi reHollywood muTaiwan. Iye anozoonekwa anotevera naKubra Sait muReJCTX, yeZEE2 Yekutanga. Ichi chakakosha Mumbai Metro chitima ichatanga kubva musi wa5 Nyamavhuvhu kwemwedzi, zvakare pamwe neIndia Independence Day. Kuchave neTaiwan Chitima chega chega zvitima zvinomwe zvinomira pachiteshi chega chega, zvichisvika kuMumbai Makombi pane yakakwira frequency.
Vanhu veIndia vane pekugara kana vhiza inoshanda kuUnited States, Canada, nyika dzeSchengen, United Kingdom, Japan, South Korea, New Zealand kana Australia vava nemvumo yekupa maTaiwan vhiza yemahara, iyo inogona nyore nyore kunyorerwa online.
TTB, pamwe chete naCathay Pacific neSingapore Airlines, vari kupawo dzimwe fizi uye zvipo zvekufambisa zvevanoenda kuTaiwan. Cathay Pacific iri kupa yakakosha kudzoka ese-anosanganisira emhepo fares kuTaipei kubva Bangalore kuRS. 33,802, Chennai paRS 30,817, New Delhi paRS 36,600, Kolkata pa30,222 uye Hyderabad paRS. 36,500 (mazwi nemitemo inoshanda), nepo Singapore Airlines ichipa vatambi vanoenda kuTaiwan vanobhururuka vachipfuura neSingapore senge mavhoti eairport uye mahara emahara emuguta (mazwi nemitemo inoshanda).
Musika weIndia ndeimwe yemisika inokurumidza kukura pasi rese uye vafambi veIndia ndevamwe vevanonyanya kushandisa mari pasi rose. Muhafu yekutanga yegore 2019, pakanga paine 6.8% kuwedzera kwevaIndia vashanyi kuTaiwan. TTB yakaratidza India seimwe yenyika dzakatarisana neNew Southbound Policy yakanangana neSouth neSoutheast Asia uye yakapa mabhajeti akakosha anodarika US $ 1 miriyoni kukwezva vashanyi vanobva kuIndia.
Vavarira pachinangwa chekumisikidza Taiwan senzvimbo yegore rese yekusarudza ine pamusoro pekufunga kwendangariro kune vafambi veIndia, TTB yakaronga mabasa mazhinji ekutengesa kubatsira kukura chikamu cheIndia chikamu chekufamba kuenda kuTaiwan. Zano rekuti "2 20:20" rakaiswa gore rapfuura kukura chikamu chevashanyi veIndia ne20 muzana pagore ra2020. Zano rehasha rekusvitsa rinosanganisira kuratidzwa kwemigwagwa nekusunga nemakambani enhau eIndia, senge multiplex cheni INOX Leisure Yakatemerwa, kutora firimu uye kupfura terevhizheni muTaiwan. Mutsara wekushambadzira kweterevhizheni uchaendeswa zvakare mumwedzi inotevera. Mushandirapamwe uyu uchasimudzira Taiwan senzvimbo dzinoenda dzakawanda uchisimudzira zvikamu zvakasarudzika, senge makirabhu egorofu uye zvikepe zvekutyaira yepamusoro pechipiri muzana pamusika weIndia.
Ndichiri kutaura nezvezvirongwa zvekushambadzira, Dr Trust Lin, Director, Taiwan Tourism Bureau, Hofisi yeSingapore yakati, “Tinoda shamwari dzedu dzeIndia dzione kunaka kweTaiwan. Taiwan inzvimbo isina kubatwa ine mikana gumi nematanhatu yekuti vafambi vaongorore uye vaona kukura kwakanyanya kwevashanyi veIndia nguva pfupi yadarika. Iine padyo padyo neIndia, inzvimbo yakanaka yekupukunyuka mufambi weIndia ane sarudzo huru dzekunakidzwa, MICE (Misangano, Incentives, Misangano, Zviitiko), kunakidzwa kwemhuri, gorofu, kudanana uye kugarisika. ”
Pakutanga gore rino, Sumeet Vyas akarongawo zororo remuchato rakamirirwa zvikuru nemukadzi wake Ekta Kaul kuenda kuTaiwan. Runako uye kukosha kwezvakaitika pachiwi ichi zvakanyengedza vaviri ava kwavakaongorora tsika yemuno, chikafu nenzvimbo dzinoyevedza muTaiwan.
Vamwewo vaivepo pakuratidzwa uku vaive vaenzi uye vanokudzwa kubva kuTaipei Economic and Cultural Center muIndia (TECC) neTaiwan External Trade Development Council (TAITRA) ..
ZVOKUBVA MUNYAYA INO:
- Aiming at a goal to establish Taiwan as a year-round destination of choice with top of mind recall for Indian travelers, TTB has planned a host of marketing activities to help grow the share of the Indian travel segment to Taiwan.
- A new campaign is riding the rails in Mumbai as part of ongoing efforts by the Taiwan Tourism Bureau (TTB) to raise awareness among Indian travelers and increase the number of Indian visitors to Taiwan.
- TTB has partnered with the Mumbai Metro, a rapid transit system serving the city of Mumbai, and the wider metropolitan region, to expand awareness of Taiwan as a destination and promote tourism.
