Thai Airways International ichangobva kugadzwa seMutevedzeri weMutungamiriri weCommerce Pruet Boobphakam yakaita kuoneka kwayo kwekutanga munhau neChishanu chapfuura. Nechiziviso chakakosha: Thai Airways ichapedzisira yashandisa internet kutengesa mari yayo, sarudzo yakatorwa sechikamu chehurongwa hutsva hwekuunganidza madhora 2.96 bhiriyoni mumari gore rino kuburikidza nekuita kuri nyore asi kunoshanda kwekushambadzira.
Ngativei zvakanaka: Thai Airways (TG) yanga iine webhusaiti kwemakore mazhinji. Uye vanhu vaigona kubhuka mari pamitsetse. Zvisinei zvakapedza nguva yakawanda nesimba. “Saiti iyi inonetsa zvakanyanya nekudzvanya kana kana kashanu usati wawana mari yekubhadhara. Mutengo wemitengo waive wakaganhurirwa zvakanyanya pasina kuchinjika zvichienderana nemazuva ekufamba. Vatengi vedu vaigona kuwana mari dzakachipa mumasangano avo ekufambisa kana kunyange pamakaunda edu ekutengesa. Ndinoda kuti vatengi vakwanise kuwana nekukasika mari yavari kutsvaga. Asi isu tichatora AirAsia semuenzaniso wekureruka kweinjini yavo yekubhuka ”anotsanangura Boobphakam.
Achibvunzwa kuti sei Thai Airways yakazopedzisira yapinda mumae-fares muna 2009 apo vazhinji vevaikwikwidza vakazviita makore mashanu apfuura, Boobphakam anongotaura kuti ikozvino inhoroondo. Iyo itsva EVP Commercial yakasimbisa kuti yakaraira zvikwata zvekushambadzira pasi rese kuti zvigadzirire kuchinjika kwakazara mukugadzirisa mitengo yemhepo. “Boka rinoshanda rakatangwa kutanga kwaGunyana kuti ritarise mitengo yemitengo mumisika yese yatinoshandira. Ndinotarisira kuti webhusaiti ine chimiro chedu chitsva chemari ichange ichishanda zvizere mumwaka wechando, mukupera kwaGumiguru. Ndakarairawo mamaneja enyika yedu kuti atore mutoro wezvisarudzo zvekutengesa nekukurumidza. Vanogona chero nguva kukumbira timu yedu itsva yeAir fare kuti iite chimwe chinhu nemitengo inokwikwidza,” anodaro. Boobphakam inotarisira kubhukidza padandemutande kuunza 20% yemari yese pachinzvimbo che3% kusvika 4% panguva ino.
M. Boobphakam ichatarisawo kugumisa miyero miviri yemitengo yekushambadza panzira dzepamba. Nguva zhinji maposta mumitauro yeThai anoshambadza pamakaunda eTG munhandare dzendege nezvemuripo wakasarudzika… asi uchinangana nevagari veko chete. "Kwandiri vafambi vese vakaenzana uye vanofanirwa kubatwa zvakafanana", anovimbisa Boobphakam.
Zvichakadaro, TG inoda kusimbisa kushambadzira kwayo uye kuve zvakare sarudzo yekutanga kune vatengi vanobhururuka vachipinda muSoutheast Asia uye mhiri. Bangkok hub ichawedzerwa munguva ino yechando neOslo neLos Angeles ndege dzichiva zuva nezuva. Bangkok-Johannesburg ichavhurwa zvakare mumwaka wechirimo muna Kurume 2010 paine chikamu chekodhi chiri kudzidzwa nezvendege dzekuBrazil kubva kuJohannesburg.
