Thailand's Central Group inovhara chibvumirano paSelfridges

Boka reCentral, rinodzorwa nemhuri yebhirionaire Chirathivat, ndiyo hombe dhipatimendi rezvitoro rinoshanda kwemakore anopfuura 75 muThailand. 

Nekutorwa kweBritish yakasarudzika chitoro cheni Selfridges, Central uye Signa inovavarira kuve mutambi mukuru wepasi rose muchikamu chechitoro chedhipatimendi. Kutengeserana uku kwakagadzira rimwe remapoka ezvitoro zvemhando yepamusoro pasi rose, rine huvepo munyika 8 uye zvitoro zvine mukurumbira munzvimbo dzinonyanya kutsvakwa mumaguta, kunyanya chitoro chedhipatimendi reSelfridges.

Muna Zvita 2021, muridzi wechitoro chikuru muThailand, Central Group, aive asara nemazuva mashoma kuti avhare mabhiriyoni mana epaunzi ($4 bhiriyoni) kutora kwezvitoro zveSelfridges kuUnited Kingdom. 

Varidzi varipo veSelfridges, vakabvumirana mazwi neCentral pakupera kwaNovember, maererano neshumo mupepanhau reThe Times. Mhuri yeWeston yaive neSelfridges kweanoda kusvika makore makumi maviri (20), ichiwana mhando ye2003 miriyoni mapaundi.

Selfridges Group portfolio, iyo inosanganisira zvitoro gumi nezvisere pasi pemabhana mana munyika nhatu, zvinoti;

Selfridges muEngland

-Brown Thomas naArnotts muIreland

- De Bijenkorf muNetherlands

Kubatanidzwa uku kunosanganisirawo maSelfridges Group's asina kukwikwidza e-commerce mapuratifomu, ayo anokwevera vanopfuura mamirioni makumi matatu vashanyi vepamhepo pamwedzi uye kutumira kune dzinopfuura 30 nyika dzepasirese.

Izvi zvichabatanidzwa neCentral uye Signa's yakasanganiswa iripo portfolio ye22 zvitoro zvemhando yepamusoro uye zvitoro zviviri zvitsva zvichavhurwa munguva pfupi iri kutevera muDusseldorf neVienna. Zvikwata zviripo zvino zvinosanganisira Rinascente muItaly neIllum kuDenmark, ayo ari pasi peCentral Group, KaDeWe, Oberpollinger, Alsterhaus kuGermany, neGlobus kuSwitzerland, ayo ari pamwe chete neCentral Group uye Signa Holding. 

Central Boka, rine mhuri yebhirionaire Chirathivat, yakavepo muEurope kubvira 2011. 

Gore rapfuura, mubatanidzwa uyu wakatenga chitoro cheSwiss Luxury department Globus nezvimwe zvivakwa zvemadhora bhiriyoni imwe.

VaTos Chirathivat, Mutungamiri Mukuru uye Mukuru Mukuru weCentral Group, uye VaDieter Berninghaus, Sachigaro weBhodi reSigina Holding, vachava Co-Chairman mutsva weBoka.

“Isu tiri vatengesi venguva refu vane mubatanidzwa wakadzikama uye chiono chakagovana chekugadzirisa patsva nekutanga indasitiri yezvitoro zveumbozha. Isu takazvipira kugadzira iyo inotungamira yepasirese omnichannel chikuva chevatengi vedu kuburikidza ne online uye offline chiteshi. Isu tinofara kusangana nekushanda nevatinoshanda navo vatsva uye vatinoshanda navo brand kuti tiite chiono ichi, "vakanyora VaTos Chirathivat. 

Kutengeserana uku kunoona Selfridges Group ichiva chikamu cheiyo yakasanganiswa yeCentral uye Signa portfolio yezvitoro zvemhando yepamusoro, izvo zvinosanganisira Rinascente muItari, Illum muDenmark, Globus muSwitzerland, uye KaDeWe Boka, rinoshanda kuGermany neAustria (kutanga muna 2024). 

The proforma yegore negore yekuchinja kwezvitoro zvedhipatimendi zvakasanganiswa yaive € 5 bhiriyoni muna 2019 uye inotarisirwa kukura kusvika kudarika € 7 bhiriyoni panosvika 2024. Mubatanidzwa uyu uchagadzira chikamu chinopindirana chekutungamira zvitoro zveumbozha zveEuropean, zvichiita kuti hunyanzvi uye kugovana ruzivo mumativi ese. nzvimbo dzakasiyana, inodaro mubatanidzwa. 

Selfridges, yakavambwa muna 1908 naHarry Gordon Selfridge, inonyanya kuzivikanwa nechitoro chihombe paOxford Street yeLondon. Yakave ichidzorwa neWestons kubvira 2003.

Central neSigna vanotarisirwa kushandisa zvitoro zvese muSelfridges Group, kusanganisira Selfridges, de Bijenkorf, Brown Thomas naArnotts. 

Kudzoka muna Kukadzi 2022, Central Retail yakazivisawo kuti yaizoparadzira madhora mabhiriyoni matatu mumabasa ayo muThailand, Vietnam, neItari. 

Central Retail ine zvitoro makumi maviri nenhatu zveCentral muThailand uye makumi mana pasi peiyo yepakati-renji Robinson brand, zvichiita kuti ive iyo nyika yakakura cheni yerudzi rwayo. Central Retail ine 23 zvitoro zvine mhando (Sept 40), zvinosanganisira masupamaketi, hypermarkets, zvipfeko zvemitambo, zvekunyora, zvemagetsi, uye zvigadzirwa zvemuhofisi.

Vacherechedzi vanoratidza kuti kutora kwazvino kunoratidza kuti bhizinesi rezvitoro rezvitoro rine hupenyu zvakanyanya nebhizinesi rekutengesa richienda kune omnichannel kutenga, harichaganhurirwe pamhepo uye kunze kwenyika. 

Makambani anotenda mukugona kwezvitoro zvenyama, zvinoratidzwa nekuwedzera kwazvino nevaviri e-commerce vatambi, Amazon neAlibaba. Vaviri ava vakatowedzera kuita bhizinesi rechitoro panguva yedenda.