Thai Airways International Public Company Limited's (THAI) bhodhi revatungamiriri uye manejimendi inotungamirwa naVaAmpon Kittiampon, sachigaro weTHAI webhodhi revatungamiriri, uye VaPiyasvasti Amranand, mutungamiri weTHAI, vakaita musangano musi waNovember 28, 2009 kugadzira zvirongwa zve gadzazve THAI seyendege nhatu dzepamusoro muAsia uye pakati pendege shanu dzakanakisa pasirese mukati memakore maviri.
VaPiyasvasti Amranand, purezidhendi weTHAI, vakati manejimendi ekambani akapa 5-Year Strategic Plan (2010-2014) uye bhajeti regore (2010-2011) kubhodhi revatungamiriri iyo vese bhodhi revatungamiriri uye manejimendi vakaita. ongororo yakabatana ye5-Year Strategic Plan. Dare revatungamiri rakabvumirana nemusimboti kune Strategic Plan, asi rakaonawo zvimwe zvekuvandudza risati raendesa 5-Year Strategic Plan kuti ribvumidzwe kwekupedzisira nebhodhi musi waDecember 18, 2009. Pakubvumirwa kweChirongwa cheStrategic, kushanda kuchatanga pakarepo pairi. 50th Anniversary (2010) kuzadzisa chinangwa chayo cheTG 100 apo THAI icharamba iri ndege yakasimba uye inobudirira mumakore ekusvitsa kwayo zana.
Iyo Strategic Plan inosimbisa mativi matatu: kudiwa kwekunyanya-kutungamirwa nevatengi, kugadzira kukosha kwepamusoro kune vatengi, uye kuve nechokwadi chesimba. Iyo Strategic Shanduko Roadmap yekufambisa iyo Strategic Plan inosanganisira: (3) Strategic Positioning, (1) Kuvaka Mutengi Kukosha, (2) Route Network uye Strategy Development, (3) Chigadzirwa Strategy, (4) Mitengo, Revenue Management, uye Distribution Channels. , (5) Business Strategy yeTHAI Business Units, (6) Kushanda Kwemari uye Kubudirira, (7) Kubudirira Kwesangano, uye (8) Kusimba Kwemari.
Kutariswa kunoiswa pakuwana iyo yepamusoro nhanho yekugutsikana kwevatengi mukati memakore maviri nehurongwa hwekugadzirisa zvigaro uye masisitimu evaraidzo mukati mendege iripo pamwe nekupa yakagadziridzwa ruzivo rwevatengi panzvimbo yega yega kubva kumatiketi, masevhisi epasi, uye masevhisi ekufambisa, kudzamara mutengi asiya airport.
Kuti chinangwa chiri pamusoro apa chizadziswe, bhodhi revatungamiriri vekambani rakatendera kuvandudzwa kwendege gumi nembiri dzeBoeing 12 dzinoshandiswa zvakanyanya pakuenda kuEurope dziri nzira dzinounza mari yakawanda. Kugadziridza kuchatora makore maviri kuti ndege dzese gumi nembiri dzipere. Zvichakadaro, mamwe maitiro ekusimudzira sevhisi anozoda kuiswa panzvimbo, sekuvandudza kune inflight menyu, kuve nechokwadi chesevhisi chiyero uye kuenderana pane ese vatengi touchpoints.
Muna 2010, zvinangwa zvakatangwa zvinosanganisira kuwana mihoro ye193,000 miriyoni THB, kuwedzera kwe20.7 muzana kupfuura 2009. Mubairo usati waita mubereko, mutero uye mari yekunze (EBIT) kuwana/kurasikirwa kunotarisirwa kunge kuri 4,300 miriyoni THB, uye EBITDA (Earnings Before Mubereko, Mutero, Kuderera, uye Amortization) yakanangwa pamakumi matatu nemaviri emamiriyoni THB. Available seat kilometer (ASK) yakagadzirirwa kuwedzera 32,000 muzana kusvika 10.7 miriyoni yekugadzira, mari yekufamba kiromita (RPK) inoiswa pa80,000 miriyoni, 59,000 muzana inowedzera muna 13.2. Target average cabin factor for 2009 i2010 percent pamwe chete ne 74 muzana yekuwedzera mukugadzirwa kwezvinhu (ADTK) uye 11.4 muzana yekuwedzera kwemari yekutakura pamusoro pe14 kusvika 2009 miriyoni matani emakiromita (ADTK) uye 4,400 miriyoni matani makiromita (RFTK), zvichiteerana.
Shanduko dzichaitwa mu2010 uye mberi kuti dzisimbise kushanda kwayo mukati uye kuwedzera kukwikwidza kwayo mu 2011. Kune 2012 uye mberi, iyo yakasimba yekushanda uye nheyo yezvemari ichaita kuti THAI iwedzere kukura nekuwedzera nekugadzikana kusvika pakuwana TG 100.
