Izvo zvakanaka zvehupfumi zvakakonzerwa ne Milan Fashoni Svondo iyo yakapera mwedzi wapfuura yakazvisimbisa pachayo sechiratidzo munyika uye yakaratidza kuva jenareta ine simba yemari yekushanya.
Iyo Chamber of Commerce yeMonza neBrianza yakafungidzira kukosha kwayo pamamirioni zana nemakumi mashanu emadhora, 150 chete kuMilan, mamwe ese akaparadzirwa pakati peMonza-Brianza, Como, uye Varese. Kudzoka kwekushanyirwa kwakakonzerwa neMilan Fashoni Svondo zvinoenderana nehofisi yezvidzidzo yeChamber of Commerce yeMonza neBrianza ingangoita mamirioni makumi matatu emadhora Milan uye hinterland.
Paive nekunetsekana kunyanya kune chikamu chevaenzi, asi chakasvika mamirioni zana emamiriyoni euros apo zvikamu zvese zvine hukama zvinosanganisirwa: kutenga, maresitorendi, zvifambiso, mamuseum, nezvimwe. Zviitiko zvaisanganisira vashandi zviuru zana nemakumi masere nemakambani zviuru gumi nezvisere zvakazvipira kumafashoni, chikamu chakaronga 160 show, 140,000 mharidzo, uye 18,000 zviitiko muvhiki.
Pane chiitiko cheMilan Fashion Vhiki, chikamu chehotera chakanyora mwero wepamusoro wekugara (87% paavhareji) emakamuri ehotera, kunyanya munzvimbo yepamusoro-soro uye pamusoro pezvose mumazuva maviri ekutanga emafashoni (2%). Mumakore achangopfuura, Milan yakavhurika chaiyo mufashoni nemapareti akarongeka mumakona mana eguta kusvika kuzvivakwa zvezvivakwa zvekare zveguta.
Iko kukanganisa kwainyanya kuve kwakanaka mumazuva maviri ekutanga emafashoni anoratidza neimba yekugara inopfuura 2% uye avhareji yekugara ye90%. Mari dzakawanikwa pakutanga kweFashoni Svondo dzakaenzana ne87% yehuwandu.
Kana iri yemari, zvinofungidzirwa kuti Municipality yeMilan yakagamuchira mutero wevashanyi, unoshanda kune wese mushanyi, mamirioni 54 maringe nemamirioni makumi mana muna 48. Manhamba ekuti vatorwa vanoshandisa sei muMilan anonakidzawo: maRussia anopa zvinhu zvavo zvakawanda. kuenda kunotenga, kuchiteverwa nemaAmerican. Chinhu chechipiri chemashandisirwo chine chekuita nedzimba dzine nyeredzi - maAmerican anoteverwa nemaRussia. Izvo zvinofanirwa kucherechedzwa kuti veSwitzerland vari pamberi vari vese maererano nekushandisa, kudya, uye varaidzo, nokudaro vachiratidza huwandu hwevanhu vanoteerera chikafu chakanaka uye yakanatswa tsika.
Mipiro yemagariro uye kunyanya Instagram yakapa mukupararira kwechiitiko ichi. Zvinoenderana neongororo yakaitwa neBlogmeter yeKamera Moda, Milan Fashoni Svondo, kubva Chipiri, Kukadzi 21, kusvika Svondo, Kukadzi 25, yakagadzira kudyidzana kwemamirioni 46.2 pamasocial network, ichiwana + 15.3% paMilano Moda Donna maringe naFebruary 2017. Iyo yakazara nhamba yemameseji ane chekuita neMafashoni Svondo yakakwira ne46.6% zvichienzaniswa naKukadzi 2017 kusvika 623.9 mamirioni, nepo vashandisi vanobatanidzwa vakasvika 306,000 (+ 70% munaKukadzi 2017).
Ndivanaani vashanyi veMilan?
"Iyi fomati iyo inonyanya kusanganisira guta inoratidza maratidziro anoita vashanyi uye vashanyi vakapusa zviitiko zvinoshandisa zviitiko zvisina kujairika," yakatsanangura Maurizio Naro, Mutungamiri weAPAM (Confcommercio Milan, Lodi, Monza neBrianza). “Chinhu chakakosha kugona kuisa nzvimbo dziri pakati nepakati peguta kuitira kuunza hupenyu pamwe nekudzoka kweupfumi kunharaunda. Kuchenjerera nekufunga zvine hungwaru nguva dzose kunokosha uye kusimudzira kunoitwa nenguva chaiyo uye nehunhu hwakakodzera nguva dzatiri kurarama. ”
Yese mifananidzo © Mario Masciullo
ZVOKUBVA MUNYAYA INO:
- Pachiitiko cheMilan Fashion Week, chikamu chehotera chakarekodha huwandu hwepamusoro hwekugara (87% paavhareji) yemakamuri emahotera, kunyanya munzvimbo dzepamusoro uye pamusoro pezvese mumazuva maviri ekutanga emafashoni (2%).
- Kuchinja kwekushanya kwakakonzerwa neMilan Fashion Week maererano nehofisi yezvidzidzo yeChamber of Commerce yeMonza neBrianza inosvika mamiriyoni makumi matatu nematanhatu emadhora kuMilan nekuhinterland.
- Mumakore achangopfuura, Milan yakanyatso kuvhurira fashoni nemaparadhi akarongwa mumakona mana eguta kusvika kune zvisingadzivisike zvenhoroondo zvivakwa zvepakati peguta.
