Hilton akaunza kuhupenyu tagline yechiratidzo ye "Nyika Iri Pano Chaipo" kuburikidza ne zvakawiriraniswa chiitiko pazvivakwa mu Beijing's Wangfujing uye Yunnan'sFuxian Lake. Chiitiko ichi, icho chakaitwa kugoneka neTelepresence tekinoroji, chakabvumidza vashanyi kuti vatarise mifananidzo-saizi yehupenyu yevatori vechikamu munzvimbo dzakasiyana, kusangana pamwe chete kuburikidza neyakagadziriswa dhijitari interface, uye kutora mifananidzo pamwe chete. Yakagadzirirwa kukurudzira vafambi vechiChinese kuti vawane pasi rose kuburikidza neicho chitsika chepasi rose cheanopfuura 575 emahotera munyika makumi manomwe neshanu mumatunhu mumakondinendi matanhatu, Hilton Hotels & Resorts yakavhura zviitiko zvakasarudzika zvevaenzi vayo
Sezvo indasitiri yayo yekushanya ichienderera ichikura, Yakakura China inopa Hilton nemusika wayo muhombe kunze kweUS, uye ikozvino musha kune makumi mashanu maHilton Hotels & Resorts zvivakwa, iine zvimwe 64 mahotera mupombi. Hilton inovavarira kukoka vafambi vechiChinese kuti vaone zviitiko zvechokwadi pasi rese, iine zvimwe zvivakwa zana nemakumi manomwe nenomwe mupombi yepasi rose. Pakupera kwe179, iyo mhando ichavhura 2018 mamwe mahotera.
Wendy Huang, Senior Mutevedzeri weMutungamiri uye Commerce Director kuHilton Greater China uye Mongoriya, ndokuti, "Vafambi vechiChinese ikozvino vanotsvaga ruzivo rwekufamba-famba. Mahotera edu uye nzvimbo dzekutandarira dzinowanikwa munzvimbo dzinotsvakwa zvakanyanya pasi rose kubva Buenos Aires uye Barcelona, kuti Beijing uye Bali. Nekuvapo kwechiratidzo pasi rose, tauya kuzosangana nezvinodiwa nevafambi vechiChinese vari kutsvaga kuziva nhoroondo yenyika, hunyanzvi & tsika nemagariro, zvisikwa, zvekudya zvakasiyana siyana, nezvimwe. ”
"Nyika Iri Pano Pano" Global Brand Campaign
Muna Zvita 2017, Hilton Hotels & Resorts yakaburitsa pepa rebhuruu rakanzi, "Nyika yeChinese Yemazuva Ano Mufambi Iri Pano Chaipo," iyo yakaongorora zvinhu zvinokanganisa maitiro evafambi veChinese uye zvavanofarira. Panguva imwecheteyo, iyo mhando yakatanga kushambadzira mune dzimwe nhandare dzakabatikana kwazvo munyika. Mukuenderera mberi kwechirongwa ichi, "Beijing Inosangana neYunnan" chiitiko chinoshandisa hunyanzvi hwetekinoroji kubvumira vashanyi kunzvimbo mbiri idzi kuti vasangane pamwe chete, muhukuru hwehupenyu.
"Beijing uye Yunnan ese ari maviri pakunaka kwazvo mumwedzi waGumiguru. Yunnan ndeimwe yemachechi ehupenyu hwevanhu, iine mavara anoyevedza uye ane mavara vashoma tsika dzinopa mikana yakawandisa yekuongorora, ”akadaro Wendy Huang, Senior Mutevedzeri weMutungamiri uye Commerce Director kuHilton Greater China uye Mongoriya. “Bejing, ukuwo, ndiro guta guru renyika, uko nhoroondo dzekare, hunyanzvi, uye tsika zvinogara padivi nepadivi neruzivo rwechizvino-zvino nerweseri. Uku kusangana kwechokwadi-nguva kunobatanidza nzvimbo mbiri idzi, zvichibvumira vashanyi kumagumo ese kuti vadzidze zvakawanda nezvezviitiko zvakasiyana zvavanopa. "
Serimwe remazita anozivikanwa muindasitiri, Hilton Hotels & Resorts ichapemberera gore rayo regumi gore rinouya, uye icharamba ichikurudzira vafambi kuti vaongorore nyika kuburikidza nepasi rose.
ZVOKUBVA MUNYAYA INO:
- Designed to inspire Chinese travelers to discover the world through the brand’s global footprint of more than 575 hotels in 79 countries and regions across six continents, Hilton Hotels &.
- The event, which was made possible with Telepresence technology, allowed guests to view life-sized images of participants at the respective destinations, interact with each other through a customized digital interface, and take photos together.
- As its tourism industry continues to grow, Greater China presents Hilton with its largest market outside of the US, and is now home to 50 Hilton Hotels &.
