Pachiitiko cheMwedzi weKudada uripo uye maforamu echirimo chiri kuuya cheChristopher Street Day, Lufthansa Airlines iri kuparura chirongwa chePride chekushambadzira chine musoro unoti “Nyika Inoti Hongu Kwauri”. Mukuita izvi, Lufthansa iri kuramba ichizvimisa sekambani inotsigira nharaunda yevaenzi uye iri kusimbisa zvakare kuzvipira kwayo kwakasimba uye kusingazungunuke pakubuditsa pachena, kushivirira uye kusiyana.
"Lufthansa inounza vaenzi vemarudzi ose netsika pamwe chete uye inogamuchira munhu wose arimo zvisinei kuti murume kana mukadzi, zera, dzinza, chitendero, nyika, maonero ezvepabonde kana kuzivikanwa,” anodaro Carsten Hoffmann, Mukuru weBrand Experience kuLufthansa Airlines. “Kune vanhu venhando, zvisinei, kufamba pasirese kunogona kuwanzobatanidzwa nekunzwa kusagadzikana: havasi vese vanogamuchirwa kwese kwese nemaoko maviri. Nemushandirapamwe wedu mutsva wePride, Lufthansa iri kupemberera vanhu nenzvimbo dzinombundira hupenyu hwehumbwende. Uye, mukuita izvi, tiri kubatsira vanhu vakapusa kuwana nzvimbo dzakadai uye nezvimwe, kutenderera pasirese.
Kutora muenzaniso mumwechete, mushandirapamwe uyu unotarisa Konstantinos muAthens uye 'Queer Archive' apo panoitirwa zviitiko, zviratidzwa nemitambo, uye Nuala, uyo anoitisa chikoro chekusevha chevanhu vasinganzwisisike muBrazil. Brian, mutungamiri weGay Rodeo Association muU.SA, mumwe munhu ane mukurumbira.
Mushandirapamwe weLufthansa we#TheWorldSaysYestoYou uchaitwa mumapepanhau ezuva nezuva eGermany akasarudzwa, mumagazini anonyanya kufarira uye pamaposta makuru edhijitari, kutanga muMunich uye gare gare zvakare muCologne, Frankfurt, Berlin, Stuttgart neHamburg. Mushandirapamwe uyu uchaitwa zvakare kuburikidza neakawanda online uye social media mapuratifomu. Matupi anoyangarara apo Lufthansa Boka queer mushandi network inotora chikamu muMunich neFrankfurt Christopher Street Day parade ichasvitsa meseji yeBoka 'Nyika Inoti Hongu Kwauri'.
Lufthansa inoratidza rutsigiro rwayo rwakasimba rwekusiyana munzira dzakawanda. Airbus A320neo D-AINY yanga ichibhururuka zuva nezuva muEurope yose ine 'Lovehansa' mubato une mavara emuraraungu kubva muna Chikumi 2022 semumiriri wekusununguka uye kuzvipira kune vanhu mukusiyana kwavo. Kekutanga, Lufthansa Airlines zvakare mumwe wevanonyanya kutsigira Frankfurt Christopher Street Day Parade gore rino.
