Chirongwa chekushambadzira nzvimbo yeTobago Tourism Agency Limited, “.Tobago Beyond”, akanyorwa muchidimbu muInternational Travel & Tourism Awards 2019 muchikamu che "Best National Tourism Board Campaign" uye "Best Destination Campaign".
Yakapiwa na World Kufamba Musika uye ichitsigirwa neUnited Nations World Tourism Organisation, iyo International Travel & Tourism Awards ipuratifomu yepasi rose inocherekedza uye inosimudzira kunaka mukati meindasitiri yekufambisa uye yekushanya. Mutambo weMbairo we2019 uchaitwa neChipiri Mbudzi 05 muLondon, England.
Mubairo we "Best National Tourism Board Campaign" unoona kuti ndeipi nzvimbo yairatidza kugwinya kwayo, tsika uye hunhu kuburikidza nemutengi kana mushandirapamwe wekutengesa unosiya muoni achisundidzira kwekuenda kumusoro kwechinyorwa chavo, kana kuda kudzoka. Mubairo we“Best Destination Campaign” unotarisa kuti ndekupi mushandirapamwe wenzvimbo yekuenda wakawana huwandu uye kukura kwekukosha mukuwedzera pakushanya kunokurudzira. Mishandirapamwe yakatumirwa yakaongororwa pachishandiswa metrics inobatika, kusanganisira humbowo hwekuita kwevateereri, bhajeti, uye zvipingamupinyi uye magadzirisiro azvo.
Sekureva kwaNicole Smart, Murongi weInternational Travel & Tourism Awards: “Vatongi vedu vakafadzwa zvikuru nemhando yakasarudzika yevakapinda, uye avo vari parunyoro vanoziva kuti vasvika padanho repamusoro - vachave pakati pevakanakisa nyika.”
Mushumo waTobago, “Revitalizing Tobago Tourism”, wakatsanangura chinangwa chemushandirapamwe we“Tobago Beyond”, uri kumutsiridza kukwezva kwepasi rose kweTobago senzvimbo inopikisa chaiyo yekuenda kune avo vari kutsvaga zororo reCaribbean. Nezviwanikwa zvishoma mukuenzanisa nedzimwe nzvimbo dzeCaribbean, kutarisa pamisika chaiyo uye zvikamu zvevafambi chaive chikamu chakakosha chechirongwa.
Chikumbiro ichi chakaratidzawo kuti KPIs dzese dzemushandirapamwe (Key Performance Indicators) dzakapfuura, uye zvakakonzera kukura kwenhamba mbiri yevakasvika mumwedzi misere, nemwedzi mitatu yapfuura ichiratidza kukura kwe8%, 22% ne29% zvichiteerana.
Vachitaura pamusoro pechiziviso chekuti VaTobago vadomwa mumabairo aya, Secretary for Tourism, Culture and Transportation, Kanzura Nadine Stewart-Phillips akati: “Zvakaitwa izvi chimwe chiratidzo chekuzvipira kwedu kusimudzira chikamu chekushanyirwa kwechitsuwa ichi. Uhu huchapupu hwechokwadi chekuti tiri kuenda munzira kwayo maererano nekuonekwa kukuru kwekuenda kuTobago.
Kubva zvakatangwa, mushandirapamwe we'Tobago Beyond' wakwezva vanhu vanofarira zvemuno neekunze kwenyika uye wakaunza zvibereko zvakanaka. Ndinofara kuti kuedza kwedu kuri kuzivikanwa pasi rose uye ndinotarisira kuenderera mberi kwakanaka kuchaunzwa nekuzivikanwa uku. "
Louis Lewis, mukuru weTobago Tourism Agency Limited, akataurawo kugutsikana kwake nenhau idzi, achiti: “Tinokudzwa kuvhoterwa kwete pachikamu chimwe chete, asi maviri mumibairo ine mukurumbira iyi, nekuda kwekuedza kunopfuura kwemazuva ese ekushambadzira. Tobago Tourism Agency. Chinangwa chedu chagara chiri chekugonesa Tobago kuti ive nzvimbo yakatanhamara pachayo uchishandisa chimiro chakasiyana chechitsuwa ichi kutungamira kuongorora kwedu kwekugadzira uye kutumira mameseji, uye kuzivikanwa kwedu mumibairo iyi kunoratidza kuti meseji yedu yemhando iri kugamuchirwa zvinonzwika uye zvakajeka. .”
ZVOKUBVA MUNYAYA INO:
- Our intention has always been to enable Tobago to be a stand out destination in its own right using the island's unique character and features to guide our creative and messaging exploration, and our recognition in these awards signify that our brand message is being received loud and clear.
- The “Best National Tourism Board Campaign” award recognizes which destination showcased its vibrancy, culture and individuality through a consumer or trade campaign that leaves the viewer pushing the destination to the top of their bucket list, or wanting to return.
- Tobago's submission, “Revitalizing Tobago Tourism”, outlined the aim of the “Tobago Beyond” campaign, which is to revitalize the international appeal of Tobago as a real challenger holiday destination for those seeking a Caribbean holiday.
