Kutarisa kune vanhu vari shure kwenhamba dzekushanyirwa uye kuchengetedza hukama hwakatendeseka uye hwakavhurika nevezvenhau: izvi ndezvimwe zvezvikurudziro zvinobuda kubva munhaurirano pakati pevamiriri venhau nevakuru vezvekushanya vanopinda yekutanga. UNWTO Musangano Wenyika Dzepasi Pose weKushanya neMedia (Gunyana 12-13, Zagreb, Croatia).
Pasi pemusoro wekuti "Tourism in the Headlines" uye nekubatana nehurumende yeCroatia neWorld Federation of Travel Journalists and Writers (FIJET), musangano uyu waive nechinangwa chekuongorora hukama huripo pakati pekushanya nevezvenhau uye kugadzirisa chikonzero nei, kunyangwe yaive mativi makuru ezvoupfumi enyika, kushanya hakuna kuratidzirwa zvakakwana munhau dzezvamatongerwe enyika, dzebhizimisi, kana kuti dzezvemari.
Achivhura musangano uyu, Mutungamiriri weCroatia, Jadranka Kosor, akasimbisa kukosha kwekushanya se "injini yekusimudzira hupfumi uye imwe yevanonyanya kugadzira mabasa matsva," achinongedza kudikanwa kwekuratidzira iyi meseji munhau. Izvi zvakatsinhirwazve neGurukota rezvekushanya kweCroatia, VaDamir Bajs, avo vakadonongodza chinangwa chikuru chemusangano uyu: “kubatana nekuedza kutsvaga nzira dzekupa kukosha kwezvinobudisa nhau kuchikamu chepasi rose chakadai sekushanya.”
Nhengo dzedhidhiyo, dzedhijitari, uye terevhizheni, kusanganisira kubva kuCNN - mubatsiri wenhau wemusangano - Time Magazine, uye Newsweek International, vakataura nezvekuita kuti kushanya kuve nhau. "Kukosha kwehupfumi hwekushanya kwakajeka," akadaro mutori wenhau weCNN, Frederik Pleitgen, achipa hurukuro yakakosha, "Asi, mukufamba kwenhau dzemaawa makumi maviri nemana, kana kushanya kuchida kutarisisa, kunofanirwa kubva pahuwandu kuenda kune. vanhu, sezvazviri vanhu (kuseri kwenhamba) vanoita nyaya. "
“Uhwu hukama hwemativi maviri,” vakadaro VaRifai, “vezvenhau vanofanira kucherechedza kushanya, asi tinofanirawo kuteerera zvinobudisa nhau, kutaura mutauro wazvo, kunzwisisa zvavanoda, uye kupa nyaya dzevanhu dziri seri kwenyaya yacho. nhamba."
Chiitiko ichi chaivewo mukana wekukwenenzvera hunyanzvi hwekutaurirana kwevane chekuita nekushanya, nemharidzo negakava pamusoro pemazano ekutaurirana uye maturusi anoshanda aripo ekusvitsa mameseji avo kune vezvenhau. Nyanzvi munyaya dzezvekufambiswa kwemashoko dzakakurudzira nzvimbo dzekuenda kuti dzibudire pachena uye kuvimbika kuvatori venhau kuitira kuti nyaya yavo ibude nenzira kwayo uye inovimbika.
Vatori vechikamu vanopfuura mazana mana vakapa Zagreb Declaration on Positioning Tourism muMedia, vakadaidzira kudyidzana kwakasimba pakati pevanobata zvekushanya nevezvenhau. Concrete kurudziro zvinosanganisira kumisa nhaurirano inoshanda pakati pevatungamiriri vekushanya, bazi rakazvimiririra, uye vezvenhau nezvekusimudzira kushanya kwepasirese, kuvandudza kuwanikwa kweruzivo rwemhando yepamusoro, uye kutora maturusi uye matekinoroji ezana ramakore rechi400 rekutaurirana mukushanya.
Panguva yemusangano uyu, Amai Kosor ndivo vakave mukuru wehurumende achangopinda muchirongwa cheGlobal Leaders for Tourism Campaign, icho chine chinangwa chekuwana rutsigiro rwekushanya pakati pevatungamiri venyika. “Kuzivikanwa kuri kuita vatungamiri venyika pamusoro pekushanyirwa kuri kuita mabasa, kusimudzira upfumi hwenyika, uye kusimudzira magariro evanhu kuri kukura,” vakadaro VaRifai, “Tinotenda kuti ino ndiyo nguva yekuita zvimwe chetezvo nenhepfenyuro, uye musangano uyu unomirira danho rekutanga rinokosha. ”
ZVOKUBVA MUNYAYA INO:
- And in partnership with the government of Croatia and the World Federation of Travel Journalists and Writers (FIJET), the conference aimed to analyze the relationship between tourism and the media and address why, despite being one of the world's largest economic sectors, tourism is not sufficiently featured in the political, business, or financial news.
- “The economic importance of tourism is very clear,” said CNN correspondent, Frederik Pleitgen, delivering the keynote presentation, “But, in today’s 24-hour news cycle, if tourism wants to grab attention, it needs to move from the numbers to the people, as it is the people (behind the numbers) that make a story.
- Concrete recommendations include establishing an active dialogue between tourism administrations, the private sector, and the media on global tourism development, improving access to quality information, and adopting the tools and technologies of the 21st century for communication in tourism.
