Caribbean Front Desk, iyo yakatanga kuvhurwa zviri pamutemo nguva pfupi yadarika (Chivabvu 29), yakashanduka kubva muTourism Innovation Incubator initiative yakaunzwa neTourism Enhancement Fund (TEF) muna 2023. Iyo incubator yakagadzirwa zvakanyanya sechirongwa chechokwadi, ichishandisa masevhisi emamwe ma incubator uye accelerators kuti ishandise nzira yayo yekuvandudza.
Ikozvino yapihwa rezenisi zviri pamutemo neJamaica Tourist Board, Caribbean Front Desk yakashongedzerwa zvizere kushanda mukati meiyo nyika yezvekushanya ecosystem-kusimbisa kuvimbana pakati pevafambi vekunze uye kuenderana nemitemo yekushanya kwenyika.
Kunyange zvazvo pfungwa yebhizimisi yakaonekwa seyakakosha, mukundi wekutanga Incubator, Dr. Duane Chambers, akabvuma kuti akanga asingazivi kuti zvaizotungamirira kune danho rakashinga iye nemudzimai wake, Dr. Arusha Campbell-Chambers, ikozvino vatora-kuisa Jamaica kuti iwedzere mugove wayo wehutano hunobatsira uye hutano hwekushanyirwa kwemusika.
Akatsanangura Caribbean Front Desk se "kusanganisa zvisina mutsetse nzendo dzechinyakare nehutano uye hutano hwekuita kuti vagadzire chigadzirwa chitsva chezvehutano." Iyi puratifomu, inoshandisa webhusaiti, ine chinangwa chekufungidzira zvakare kuti vafambi vanoona sei hutano kushanya muJamaica nekubatanidza zviitiko zvechinyakare zvezororo nehutano uye zvinopihwa zvekurapa. Dr. Chambers, chiremba weradioologist, aimbove achishanda painjini yekuchengetera yevashanyi vasati vapinda mumakwikwi ekuvandudza. Akatsanangura:
"Chaizvoizvo, tiri kubvumira vanhu kuti vasarudze zvakasiyana-siyana zvehutano uye kupa zano sarudzo dzekukwezva vashanyi vehutano."
Vachitaura pakuparurwa kwechirongwa ichi, Executive Director veTEF, Dr. Carey Wallace, vakati, “Nzvimbo yekushanya haisi kungokwazisa vashanyi nekuratidzira Jamaica; isu tinofanirwa kuve nehungwaru uye nehungwaru. Manheru ano, tinopemberera imwe nzira yakadai-kunyura mukati mekupa mabasa kwakaoma uye kushandisa matekinoroji aripo kwatiri. Akayambira kuti, "Kana tikasatora mukana wehunyanzvi huripo, vamwe vachadaro, uye mukuita kudaro, vachatipfuura."
Vachitaurawo nevaenzi pakuparurwa kwechirongwa ichi, Programme Execution Officer kuDevelopment Bank of Jamaica, Amai Burrell, vakataura nezveGlobal Wellness Institute, vachiti kukosha kwekushanya kwakanaka kwakawedzera kubva paUS$439 bhiriyoni muna2012 kusvika paUS$830 bhiriyoni muna 2023, zvisinei nezvimhingamipinyi zvakakonzerwa nedenda reCOVID-19. Inofungidzirwa kudarika US $ 1.35 trillion panosvika 2028.
Akataura kuti, "Wellness tourism ikozvino chikamu chechina pakukura kwemusika wepasi rose wehutano," uye akasimbisa kuti kukura uku kunoratidza mukana wakajeka uyo Caribbean Front Desk yagadzirira kutora.
Nechikuva chinopa ruzivo rwechokwadi cheCaribbean wellness experiences-kutanga neJamaica-inotarisirwa kubatanidza vafambi vepasi rose nevashambadziri venharaunda uye "kuita sebhiriji pakati petsika dzakadzika dzeJamaica mumishonga yemasikirwo uye nutraceuticals, uye mweya wehutsva hunotsanangura vanhu vedu," akadaro Mai Burrell.
Achitaura izvi seutsva hune simba, akawedzera, "Nekubvumidzwa kwehutano hwepasirese uye zvitupa zveinishuwarenzi padhuze, Caribbean Front Desk yakamisikidzwawo kuti iwedzere mukushanya kwekurapa, kuvhura misika mitsva uye kuwedzera maitiro ayo. Iyi puratifomu hausi mukana chete; imhinduro-nzira yekuti Jamaica itore chikamu chikuru chetani yezvekushanya kwedu pano."
ZVINOONEKWA MUMUFANANIDZO MUKURU: Executive Director veTourism Enhancement Fund (TEF), Dr. Carey Wallace (kuruboshwe) vachitambirwa pakuparurwa kweCaribbean Front Office naManaging Director, Dr. Duane Chambers (wechitatu kuruboshwe) uyo ari parutivi neProgram Execution Officer neDevelopment Bank of Jamaica, Debbie-Ann Burrell (3nd kuruboshwe) naDr. Anusha Campbell-Chamber. Vese Dr. Wallace naAmai Burrell vaive vatauri pakuparurwa kwemusi weChina, Chivabvu 2, 29, pahotera yeHalf Moon.
