Tourism munguva yedhijitari

DIGITAL mufananidzo nerubatsiro rwaGerd Altmann kubva | eTurboNews | eTN
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Munguva yeshure kwedenda, tekinoroji yedhijitari ichava iyo axle tourism vatungamiriri vachashandisa kutyaira nekushandisa maindasitiri ekushanya.

Chinyorwa chakagovaniswa pane inozivikanwa pasocial media papuratifomu muna Chivabvu 11, 2022, vachiremekedza Barbados uye Caribbean tourism recovery kufambira mberi kwakadzosa ndangariro dzezvakatumirwa munaKurume 23, 2020, edition yeBarbados Underground pasi pemusoro wenyaya "Tinoda mutambo mutsva kusimudzira Tourism." Zvinyorwa zvese zviri zviviri zvakapa mazano anofunga nezvekuvandudzwa kwezvikamu zvakasiyana zveindasitiri yekushanya asi hapana kana chimwe chaive nechirongwa chekufambira mberi. Zvinokurudzira zvaiita kunge zviri kutsamira pachirongwa chekuda kuunza vashanyi vanosvika, asi nzira iyi inogona kusaburitsa mhedzisiro yaunoda.

Munguva yeshure kwedenda, tekinoroji yedhijitari ichava iyo axle tourism vatungamiriri vachashandisa kutyaira nekushandisa maindasitiri ekushanya. Makwikwi pakati penyika dzeCaribbean pamaresiti ekushanya achave anotyisa. Kuti urarame, nzvimbo dzinotsamira pakushanya dzinofanirwa kugadzira nekuita zvirongwa zvehunyanzvi zvekushanya zvine hutsva uye ramangwana.

Kana shanduko ichidikanwa, modhi yebhizinesi inofanirwa kuiswa iyo (1) inovandudza uye kuchengeta hurongwa hwekuenda hwakaenderana nehunyanzvi hweindasitiri uye (2) kuvandudza nekuunza mishandirapamwe yekushambadzira yekushambadzira iyo inotungamirwa nevatengi uye yekufamba. Kugovewa kwechigadzirwa uye kushanya kuunza mari yekushanya kunofanirwa kuiswa muchirongwa sezvo vachizove Force Majeure munguva itsva yekushanya.

THE NEW BUSINESS MODEL

Imwe yeasina kushambadzirwa mabhenefiti Covidien-19 yakapa nzvimbo dzeCaribbean zvinoenderana nemari yekushanya, yaive mukana wekudzokorora nekusimudzira yavo Modus Operandi. Mukana wekudzokorora nekuvandudza hurongwa hwekuenda wakapfuudzwa sezvo zviremera zvekushanyirwa zvairatidza kufarira kudzoka kune pre covid marketing strategy.

Iyo modhi nyowani yaizoda kusimudzira nekuwedzera nzira dzebhizinesi dzazvino dzinosanganisira kugadziridza, kuita mari zviitiko zvekushanya, kugovera zvigadzirwa, kuisa pfungwa pahurongwa hwenharaunda, uye zvichienderana nezviwanikwa, kuumbwa kwe "National Destination Tour Company" ine Internet Booking Engine (IBE) mashandiro. .

ZVINOBATSIRA ZVITSVA

1 - Yakaderedzwa kuvimba nevafambisi vevashanyi vepasirese, vatakuri vekunze uye makambani avo ekushanyira, vatengesi vezvitoro, uye mahotera reps kugadzira vashanyi traffic.

2 - Kuvaka hukama huri nani hwekushanda pakati pehurumende nevega vega mukushambadzira nekusimudzira kwekuenda

3 - Kugadzwa kwemapazi emakambani ekushanya kwenyika kune dzimwe nyika

misika

4 - Gadzira mari yekushanya uye kubvisa kudiwa kwerubatsiro rwehurumende

5 - Zvirinani manejimendi, kutonga, uye kugovera kwechigadzirwa chekushanya

6 - Kuvaka indasitiri yekushanya isingakanganisike kune indasitiri vanobatirana "Yakakwira uye Yakaderera Mwaka" zviitiko zvekushambadzira.

NATIONAL DESTINATION TOUR COMPANY 

Kubatanidzwa kwekambani yevashanyi yenyika ine injini yekubhukitsira munzvimbo yenzvimbo yekushanya kwenzvimbo haizongoenzanisi nzvimbo yekutamba asi kunoderedza kubatanidzwa kwevechitatu. Ichadzikisa mari yekushambadzira uye yekusimudzira, kuvhura nzira nyowani dzekuunza mari, kugadzira mikana yebasa, kupa hunoshanda indasitiri manejimendi, uye gore rose kukwikwidza hurongwa. Uyezve, ichagadzira vaenzi vanosvika.

Iyo internet booking injini pfungwa zvakare haisi itsva. Ishanduro yakagadziridzwa, yakakwidziridzwa yedhijitari yekuchengetera/kutengesa basa iyo yakagadza vatengesi vezvigadzirwa zvekufamba mumisika yemhiri kwemakungwa yakaitirwa nzvimbo dzeCaribbean muna 1960-1970 kusati kwave nekushanduka kwemakambani evashanyi. Injini yekubhukha yaizogonesa kubhukidza kwekuenda uye mari inowanikwa inoramba iri munyika.

Kune zvakare muenzaniso wekubudirira uye nekubudirira kwekushandiswa kweiyo yepamusoro-mhando yebhizinesi modhi mukutsigira yakakurumbira Caribbean Island kweanenge makore makumi matatu. Mamwe mabhenefiti epurojekiti anooneka anosanganisira (a) basa rendege rakatsaurirwa, (b) mishandirapamwe yekushambadzira, (c) nzvimbo yekutengesa ine rezinesi kunze kwenyika, (d) kushanya/kugamuchira vaenzi mapasuru ezororo, uye (e) hukama hwakanaka hwekushanda ne ndege dzepasirese, nyanzvi dzekutengeserana dzekufamba uye vafambisi vevashanyi. Vanofungidzirwa kusvika panzvimbo iyi muna 30, vashanyi vangangosvika mamirioni maviri neshanu.

Kana nzvimbo dzeCaribbean dzichitsvaga mhinduro dzekudzoreredza kwakasimba kwemaindasitiri avo ekushanya, kugadziridzwa kweiyi modhi kunogona kuve sarudzo.

DVERSE COLLABORATIVE PROGRAMMING

Nzvimbo zhinji dzeCaribbean dzakaona kurasikirwa kukuru kwemari yekushanya nekuda kweCovid-19. Kuedza kuvakazve maindasitiri ezvekushanya munguva yedenda, vanogadzira zvirongwa vachafanirwa kugadzira uye nekupa mutengo wakaremerwa wepasuru yezororo "chock-a-block ine chokwadi chinonakidza zviitiko" zviri nani kune zvimwe zvirongwa pamusika.

Kujekesera vanhu vasingazive nezve tourism programming, inotevera dhizaini yehurongwa hwakasiyana hwekudyidzana hunogona kushandiswa nechero nzvimbo yeCaribbean.

A SWEET FUH SO HOLIDAY PACKAGE

1 - Vakuru veTourism neHotera Association vanofanirwa kudaidza musangano wekuzeya kugadzirwa kwePublic - Private Sector Collaborative "Sweet Fuh So Holiday Program."

2 - Vatori vemusangano vanofanirwa kusanganisira vatariri veTourism neHotera Association, ndege dzemuno nedzekunze, makambani avo ekushanya, mhiri kwemakungwa.

uye vafambisi vevashanyi venzvimbo, vatengesi vezvitoro, nyanzvi dzekufambisa uye vane chekuita nekuenda. Mukana wekubatanidza mitsara yerwendo unofanirwa kutariswa.

3 - Kugadzwa kweSpecial Marketing Task Force Committee kuti ishande pachirongwa chekuvaka patsva.

4 - Zvikamu zveHoliday Package, kutaura zvishoma, zvinofanirwa kusanganisira - Kugamuchirwa Kwevaenzi, Ndege, Pekugara, Culinary & Gastronomy Outings, Varaidzo, Mitambo Yemvura, Zviitiko Zvinoshamisa, uye zvimwe Zviitiko zvisingakanganwiki, izvo zvaizoita kuti nzvimbo yacho ive nzvimbo yakakosha inonakidza gore rose "Sweet Fuh So Holidays."

5 - Package zviwanikwa zvinofanirwa kusarudzwa neSpecial Task Force Committee.

6 - Destination Stakeholders inofanirwa kunge iri musanganiswa weTourism uye Hotel Association vakuru, mahotera, makambani ekushanyira, varaidzo, maresitorendi, vatyairi vetekisi, vanoita zvemitambo yemvura, maartist, immigration, tsika, uye mapurisa madhipatimendi.

7 - Mazano ekushambadzira anofanirwa kushandisa social media uye mapuratifomu echinyakare kunanga musika Cultural, Foodies, Michato uye Honeymooners, Diaspora, Snowbirds, Millennials, LGBTQ2+, nezvimwe.

8 - Mushandirapamwe wePublic Relations unofanirwa kutangwa kuti uzivise vatengi nzvimbo yekuenda yakavhurirwa bhizinesi.

9 - Masemina ekudzidzisa anofanirwa kuitiswa nemahofisi ekunze kwekuenda kune dzimwe nyika mumisika dzakasiyana kudzidzisa nyanzvi dzekufamba mumapoka madiki e25-30 pachirongwa chitsva.

10 - Kushanyirwa kwekudzidzisa kwekuenda kune vamiririri vekufamba, vatori venhau vekune dzimwe nyika, vanyori vekufamba uye mutori wenhau wekufambisa unofanirwa kuve chikamu chakakosha chechirongwa.

11 - Iyo Horidhe package inofanirwa kuwanikwa kuti iitwe nekukurumidza kana denda rasvika nekukurumidza.

Hazvisi zvese zvinoumba tourism master plan zvakanyorwa mugwaro regwaro iri. Chimwe chinhu chakadaro chinosanganisira "Incentives." Kana ikaiswa muchirongwa ichi, mushandirapamwe wemakore matatu weplatinamu wekusimudzira unogona kugadzirwa uyo unosimudzira rudzi rwenzvimbo yacho pasi rose.

Sezvo zvitsuwa zvakawanda zveCaribbean zviri nzvimbo dzinotsamira nendege, ivo vanozoda kubatana kwemhepo kubva kune vatakuri, kunyanya avo vane uye vanoshandisa makambani ekushanya, kuti vatange maindasitiri avo ekushanya. Kudyidzana uku kunogona kuunza vashanyi vakasiyana-siyana - vashanyi vepazororo, F.I.T. vafambi, M.I.C.E., uye mapoka eSports - izvo zvaizoita kuti pave nekushandiswa kuri nani kwenzvimbo yehotera yemakamuri ekuenda. Kutaurirana masevhisi ekutsigira akadaro ndechimwe chinhu chechirongwa.

Kubudirira kweprojekiti uye mhedzisiro inotsamira pane yavanoenda yakazvimirira neveruzhinji masekete kuedza kuvandudza inoshanda hurongwa hwekubatana. Kuda kurasa hunyanzvi hwekutengesa nezuro, mukuda kushandisa hunyanzvi hwekugadzirisa madhijitari, kwaizoita kuti kudzoreredza kusimba. Kufambisa kuronga nekuvandudza hurongwa hwezvirongwa zveramangwana, nzvimbo dzeCaribbean dzinofanirwa kufunga nezvekumisikidza makomiti ekushambadzira akazvimirira ega uye everuzhinji. Munguva yedhijitari, maCaribbean anoda kuchinjika kune tekinoroji nyowani kana kuenderera mberi nekudzikira mukusvika kwevashanyi.

Nezvomunyori

Avatar yeStanton Carter - Brand Caribbean Inc.

Stanton Carter - Brand Caribbean Inc.

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