Tourism chikamu chinokoka vekuEurope kuti vavhure kuti vafambe zvakare

• Masangano ekushanya eEurope anopa hutungamiriri hwakakosha kuvimbisa vatengi kuti kufamba kwakachengeteka uye kusina musono kunogoneka muzhizha 2021.
• Multi-channel dhijitari mushandirapamwe uchafambisa kubatanidzwa muEurope yese kukurudzira pent-up kudiwa kwekufamba
• Mushandirapamwe uchatangwa sezvo tsvakiridzo yeETC inoratidza kuti manzwiro ekufamba muEurope ari kuwedzera

Pakutanga nhasi, European Travel Commission (ETC) yakaratidza 'Vhura kuEurope', mushandirapamwe mukuru wekusimudzira uyo uchaita basa rakakosha mukuvhurwazve kwekushanya kweEurope uye kumutsidzira kuvimba kwekufamba zhizha rino. Pamberi pehurongwa hwekurerutsa zvirango muEurope mumavhiki anouya, bazi rekushanya riri kushanda pamwechete kukurudzira vanhu vekuEurope kuti vaende kunze kwenyika zvine hungwaru uye nekuvapa ruzivo rwakajeka uye rwakakwana kuronga rwendo rwavo runotevera.

Mushandirapamwe we 'Vhura kuEurope' wakaunzwa nhasi paETC's General Meeting muAlgarve, inotambirwa neTurismo de Portugal. Vachitungamira nemuenzaniso, vakuru veEuropean tourism board vakasangana kekutanga kubva pakatanga denda kuratidza kugadzirira kweEurope kutangazve kufamba uye kushanya.

Mushandirapamwe uyu, unotungamirwa neETC uye uchitsigirwa nemari neEuropean Union nerutsigiro rwenzvimbo dzinopfuura makumi matatu nemhando dzekufambisa, uchaitwa muEurope yose sezvo zvirambidzo zvarerutswa uye nyika dzavhurirwa kufamba. Iyo UK neGermany ndiyo misika yekutanga uko mushandirapamwe uchatanga kubva pakati paChikumi. 'Vhura kusvika kuEurope' icharamba ichimhanya muzhizha rose uye inotarisirwa kusvika 30 miriyoni vanogona kufamba muEurope.

Iyi dhijitari yedhijitari yakawanda-channel yakagadzirirwa kutyaira online kuita uye kuvimbisa vangangove vashanyi kuti nzvimbo uye mabhizinesi ekushanya muEurope aita zvese zvinodiwa zvehutano nehutsanana mapuroteni uye akavhurirwa vashanyi. Sechikamu chemushandirapamwe, ETC uye vashandi vakagadzira microsite OpenUpToEurope.eu iyo ichava imwe-stop-shopu kune avo vanofunga nezvezvirongwa zvavo zvekufamba kwezhizha 2021. Ichabatanidza zvose zvitsva zvitsva uye ruzivo pamusoro pezviitiko zvekufamba izvo vatengi vanogona. nakidzwa muEurope zhizha rino, nekutarisa pane zvakasikwa, tsika uye gastronomic zviitiko. Iyo microsite ichapawo matipi anoshanda uye kuraira nezve mafambiro muEurope, kusanganisira yakakosha ruzivo nezve EU Digital COVID Chitupa uye European Tourism Covid-19 Safety Seal.

Vachitaura pamusangano wevatori venhau wemushandirapamwe nhasi, Mutungamiriri weETC neTurismo de Portugal, Luís Araújo akati: “Iri izuva rakakosha chaizvo kune kushanya kweEurope, richipa tarisiro yezvatinotarisira kuti richava zhizha rinonakidza riri pamberi pekuenda kuEurope. ETC uye manzwi anotungamira mukushanya kweEurope nhasi ari kuzivisa kuti Europe iri kuvhura. Nzvimbo dzekuEurope, mabhizinesi ekufambisa uye ekushanya akagadzirira kupa iyo yakatsetseka, inowirirana ruzivo kune vafambi vanga vashaikwa kwenguva yakareba. Mushandirapamwe uyu uchasanganisira ruzivo rwese rwunodiwa nevashanyi uye zvavanoda pavanenge vachironga nzendo dzechirimo, apo isu tinoshanda pamwe chete kukurudzira kushanya kwakasimba uye kwakasimba. "

Kutangwa kwemushandirapamwe uyu kwakarongeka, kunouya mushure mekutsvagurudza kwazvino kubva kuETC kunoratidza kuti vazhinji vekuEurope vane tarisiro yekubuda kwezhizha, nevazhinji (56%) vachironga zororo pakupera kwaNyamavhuvhu 2021. Pakati pavo, 49% vanoda kuenda kune imwe nyika yeEurope, vachipa tariro kune nzvimbo dzakawanda dzeEurope.

Pakati pevafambi veshiri dzekutanga, vapfumbamwe kubva pagumi vatove nemazuva akarongerwa zororo ravo, nevazhinji veavo vakabvunzurudzwa vachironga kufamba muna Chikunguru naNyamavhuvhu (9%).