Mapurogiramu ekufambisa anodhawunirodha muUS akakwira ne18%

Zvino nyika zvayakavhurika zvichitevera denda, nyika yave kugadzirisa nguva yakarasika.

Indasitiri yekufambisa, kunyanya, yanga ichikohwa mabhenefiti eiyo post-denda.

Zvinoenderana neazvino data, kudhawunirodha kwekufamba/kutenderera maapp kwakawedzera nekukatyamadza 18% yoy kukura mukati mechikamu chechipiri cha2022.

Pakazere, kudhawunirodha kwepamusoro mafambiro / ekufambisa maapplication akasvika 137 miriyoni panguva iyi.

Zvinoenderana nenhamba dzichangoburwa, huwandu hwemamiriyoni zana nemakumi matatu nenomwe ekudhawunirodha epamusoro ekufambisa maapplication paApp Store uye Play Store akasanganiswa akaitika mukota yekupedzisira. Iyi yaive kota yechitatu yakatevedzana kuona kuvandudzwa kwehuwandu hwekudhawunirodha.

Girafu inoratidza kuti kudhawunirodha kwakarova zvakanyanya panguva ya2020 sezvo COVID-19 yakapararira pasirese. Nekudaro, iyo indasitiri yekufambisa yeUS yakatanga kupora muna 2021.

Huwandu hwese hwekurodha app hwakawedzera zvishoma nezvishoma mukati megore rekutanga kota.

Kubva paQ4 2020 kusvika kuQ3 2021, huwandu hwekurodha hwakaramba huchikura kubva pamamirioni makumi manomwe kusvika pamamiriyoni zana nemakumi maviri nematatu - kukura kwe70%.

Nekudaro, iyo yaikwira curve yakachinja kutungamira kwayo muQ4 sezvo kurodha kwakadonha kusvika ku106m. Kudonha uku hakuna kushamisa sezvo nhamba muQ4 kazhinji inodonha.

Iko kurodha kwakakwira mukati mekota yekutanga ya2022 uye yakasvika 115 miriyoni.

Gore negore, nhamba iyi inomiririra kukura kwe33.7% kubva muna 2021.

Panenge panguva imwe chete, iyo Omicron musiyano yakava chikonzero chekunetseka, asi zvinoita sekunge yaisave nekukanganisa kwakawanda panhamba.

Kukura kwekurodha kwakaenderera mberi muchikamu chechipiri cha2022.

Huwandu hwekurodha hwakawedzera kusvika 137 miriyoni muQ2.

Zvekare, iyi yaive kota yakanakisa yekufamba / yekufambisa maapplication sezvo nhamba yakatodarika Pre-COVID yekurodha.

Kana zvichienzaniswa neQ1, kurodha kwakawedzera ne19%. Maererano nekukura kweYOY, chiyero chakaderera kubva ku33.7% muQ1 kusvika ku18% muQ2.

Indasitiri yekushanya yeUS iri pamusoro payo panguva yeQ3, iyo inoratidzwa zvakare mukurodha pasi app.

Sezvakaitika kare, kurodha kwekufambisa kwemaapp kwakakwira zvakanyanya mukati mechikamu chechitatu chegore. Nekudaro, munhu anogona kutarisira kukwira kumusoro kwenhamba dzekurodha kuenderera muchikamu chechitatu.