Kufamba kwemaitiro eBoomers, Gen X, Y & Z mukutarisa kuATM

Vafambi vanobva kumativi ese enyika vanomiririra zvizvarwa zvese, vava kufarira zvakafanana muzviitiko uye zviitiko zvave kupesvedzera, chokwadi muzviitiko zvakawanda vanotyaira sarudzo dzavo dzekufamba, maererano netsvakiridzo yemaitiro ekufamba kubva kuExpedia Group Media Solutions.

Tsvagiridzo iyi inosimbisa pfungwa yekuti zviitiko zvetsika uye kamwe-mu-mu-hupenyu hwese, kuongorora nzvimbo nyowani uye zviitiko zvinodyidzana, zvinoverengerwa nezvizvarwa zvese zvakakwirira zvakanyanya kupfuura kukosha kana mutengo wakaderedzwa.

Arabian Kufamba Musika 2020, iyo inoitika kuDubai World Trade Center kubva 19-22 Kubvumbi 2020, ichaunza pamwechete nyanzvi dzekufambisa uye dzekushanya kubva pasirese kuti vakurukure nezvekushanya kwepasirese uye musika wezviitiko, uyo maererano neNew York-based Skift Research, inofungidzirwa kuve. inokosha $183 bhiriyoni gore rino, kuwedzera 35% kubvira 2016.

"Kunyangwe zvizvarwa zvese zvave kutsvaga zviitiko uye zviitiko, pamusoro pezvose, chii chinoita kuti musika uyu uome, isarudzo dzemunhu uye zvido zvechizvarwa chimwe nechimwe uyezve pakupedzisira, dambudziko rakatarisana nevatengesi vachiedza kuita navo," akadaro. Danielle Curtis, Exhibition Director ME, Arabian Travel Market 2020.

ATM inobata masemina akatevedzana paGlobal Stage inozivisa ichangoburwa mumifungo yekugamuchira vaenzi pamwe nemaitiro achangoburwa mukushanya kwetsika kune mune ramangwana mune hupfumi hwehutano uye kushanya kwakanaka. Uye kugadzirisa nyaya idzi ATM yakatsvaga nyanzvi dzeindasitiri kubva kuKerten Hospitality, Accor, pamwe nevamiriri kubva kuAbu Dhabi uye Ajman mabhodhi ekushanya.

Zviitiko nezviitiko zvinobatanidza zvizvarwa zvese pamwechete, asi zvaunofarira zvinokanganisa kupa kwakawanda-kwakavakirwa pamusika wepasirese unokosha madhora mabhiriyoni zana nemakumi masere nematatu kusvika makumi matatu neshanu muzana mumakore mashanu apfuura.

Boomers, vakazvarwa pakati pa1946 na1964 ndivo vane hanya zvishoma nezvebhajeti uye vanonyanya kufarira kuona nzvimbo uye mune yevashanyi vekuAmerica, makumi mana muzana vanoronga zororo ravo nezvekudya nechinwiwa. Vanoda kuchengetedzwa, chengetedzo uye sevhisi uye vanodaidzwa kuti Platinum Pensioners vanhu vanotsvakwa zvakanyanya - vanoda kuzorora uye kazhinji kudzivirira nzendo refu.  

Vafambi veGen X vagara vari pakati pemakore makumi mana nemakumi mashanu nematanhatu, vanofamba zvishoma kubva muzvizvarwa, nekuda kwemabasa emakambani, makumi mashanu muzana emabasa ese ehutungamiriri pasi rese anogarwa naGen Xers. Saka nekudaro vanokoshesa basa-hupenyu hwepakati uye vanosarudza kuzorora kwezororo kudzima-kushushikana. Sezvineiwo, makumi maviri neshanu muzana veGen X vanogamuchira izwi remuromo panguva yekuita sarudzo uye vanokweverwa zvakanyanya kune zviitiko zvetsika Expedia tsvagiridzo yakawana kuti makumi manomwe muzana vanofarira mamuseum, nzvimbo dzenhoroondo uye magaraji.

Generation Y kana Millennials, avo nhasi vane makore ari pakati pe25 ne39, ndivo vanonyanya kutaurwa nezvechizvarwa uye ndivo vamhan'ari vasingapokane vezita remufambi wenguva zhinji, vane ruzivo rwehunyanzvi uye vanokanganisa zvikuru. Kupfuura chero chinhu, Millennials inoshuvira kushanya uye ruzivo rwakasiyana uye kunyangwe ivo vakangwarira nebhajeti ravo, mune gross mazwi ndiwo musika mukuru wemari, unogadzirwa kuburikidza nesheer volume.

Ipsos tsvagiridzo munaGunyana 2018, yakagumisa kuti 25% yehuwandu hwedunhu reMENA inoumbwa neMireniyamu; 97% vari online; 94% varipo pane imwechete pasocial platform; 78% inogovera zvinyorwa vhiki nevhiki; 74% vakadyidzana online nemhando uye 64% vanogara vachitsvaga zvakanakisa zvinopihwa uye zvibvumirano zviripo. Izvi zvinogona kunge zvine chekuita nenyaya yekuti 41% yeMena's Millennials inonzwa kuremerwa nemutoro wemari, uye 70% chete yeavo vezera rekushanda, ndivo vanonyanya kushanda.

“Mumwe ari kubuda mafambiro uye nyanzvi dzekushanya dzichange dzichiona Generation Alpha - vana veMireniyamu. Sekutaura kwaSkift vana ava, vakazvarwa gore ra2010 rapfuura, vachatanga kuita gadziriro dzavo dzekufamba makore gumi aya asati apera uye pane fungidziro yekuti vanotarisirwa kuvhiringa zvakanyanya kupfuura vabereki vavo,” akawedzera Curtis.

Chekupedzisira, Generation Z, avo vakazvarwa pakati pa1996 na2010, vane makore ari pakati pegumi nemakumi maviri nemana, vanopedza 10% yebhajeti ravo rekufamba pazviitiko uye kushanya kwepamusoro kwechero chizvarwa maererano neExpedia research. Chii chinoisa ichi chine pfungwa dzakavhurika, chizvarwa chinodyidzana kubva kune vamwe, ndechekuti 24% inofemerwa nevezera pasocial network uye 11% yakavhurika kune ekugadzira mazano. Sevagari vechokwadi vedhijitari, vakasununguka kutsvagisa, kuronga uye kubhuka rwendo rwavo kubva parunhare mbozha uye vanoshuvira zviitiko zvitsva, zvakasiyana uye zvechokwadi.

"Saka, mukupindura, kunze kwezvinetso zvekushambadzira kuzvizvarwa zvisina kubatana izvi, masemina eATM achange achiongororawo kuti mahotera, nzvimbo dzekuenda, zvinokwezva, kushanya uye zvimwe zviitiko zvinogadzirwa sei, zvakapakwa uye nemitengo, kuti zvizadzise zvinodiwa. Tichange tichiparura zvakare Middle East yekutanga edition yeArival Dubai @ ATM ichiratidza chizvarwa chinotevera chemaitiro ekuenda uye hunyanzvi, pamwe nekuongorora mikana yakasiyana inounzwa nebazi," akadaro Curtis.

ATM, inofungidzirwa nevemaindasitiri nyanzvi senge barometer yeMiddle East neNorth Africa chikamu chekushanya, chakatambira vanhu vangangosvika zviuru makumi mana pachiitiko chayo cha40,000 nekumiririrwa nenyika zana nemakumi mashanu. Nevanopfuura 2019 varatidziri vanoita madhiri avo, ATM 150 yakaratidza chakakura kwazvo chiratidziro kubva kuAsia.

Kuti uwane mamwe mashoko nezveATM, ndapota shanya: https://arabiantravelmarket.wtm.com/media-centre/Press-Releases/