VisitBritain, sangano rehurumende rekushanya kuGreat Britain, razivisa kugadzwa kutsva kuUnited States kusimudzira kutengeserana kwayo nevatori venhau mumusika, nekudaro vachikurudzira kukura kwekushanya kuBritain nenyika dzayo dzakasiyana nematunhu.
Jeffrey Yau akagadzwa sa KushanyaBritainMutevedzeri weMutungamiriri weIndasitiri yeKufamba nendege yeUS, ukuwo Taryn McCarthy achashanda seMutevedzeri weMutungamiriri weKutaurirana kuUS.
United States inomiririra musika mukuru uye une mari yakawanda wevashanyi kuUnited Kingdom, nemari inoshandiswa nevashanyi inofungidzirwa kusvika pamabhiriyoni matanhatu emadhora gore rino, ichibatsira zvakanyanya hupfumi hweUK. Aya mabasa matsva anoitirwa kusimudzira mukuwedzera kwakasimba kwekushanya uye kushandisa mari kubva kuUS kuenda kuUK, kusimudzira hukama uye kuenzanisa hurongwa hwekutengeserana hwekufamba nenhaurirano dzakanangwa kuona kuti Britain inoramba iri sarudzo ine mukurumbira kune vafambi vekuAmerica.
SeMutevedzeri weMutungamiriri weKutengeserana Kwekufamba uye Indasitiri yeAviation, Yau achavandudza nekuvandudza kudyidzana kweKushanya kweBritain neanozivikanwa ekutengeserana ekufambisa eUS uye masangano endege. Kuedza kwake kuchatarisa pakuwedzera kuwanikwa kwezvigadzirwa zveBritish mumusika weUS, kubatsira vendege nekutanga nzira itsva, uye kusimudzira nzvimbo dzavanoshandira. Yau inokoshesa zvinosanganisira kuvandudzwa kwechigadzirwa, kusimudzira tsvakiridzo yeKushanyaBritain uye ruzivo rwekuita kuti kutengeserana kuwedzere kutengesa kwezvipo zveBritish. Achatungamira zvirongwa zveKushanya kweBritain zvekutengeserana muUS, achibatsirana nevatori vechikamu muindasitiri kuratidza zvinokwezva zvedunhu reBritain, izvo zvinosanganisira kugamuchira vadyidzani vekutengeserana panzendo dzedzidzo kuti vazvionere vega vanoshanya uye kusimudzira kukura kwedunhu.
McCarthy achatarisa Kushanya kweBritain kwakazara kutaurirana zano uye kuita kwekuita mukati memusika weUS. Zvinangwa zvake zvakakosha zvinosanganisira kubatana nevezvenhau kukurudzira kufamba kuenda kunyika dzakasiyana dzeBritain nematunhu, kushandisa kudyidzana kwevapesvedzera, uye kuronga kushanya kwenhau nezviitiko. McCarthy achashanda pamwe nekubatana pamwe nevanodyidzana neBritain nevashambadziri kuratidza zviitiko zvakasiyana siyana zvevashanyi, zvichikurudzira vafambi veUS kuti vaone masuwo edunhu uye kuongorora kupfuura nzira dzakajairwa gore rese.
Kuwedzera huwandu hwekushanya uye kushandiswa kwemari kubva kuUnited States kuenda kuUnited Kingdom nematunhu ayo akasiyana, VisitBritain yagadzirira kutanga chirongwa chitsva chekushambadzira chepasi rose muUS kutanga Ndira 2025. Chinyorwa ichi 'Starring GREAT Britain,' mushandirapamwe uyu uchawedzera mafirimu. , zvirongwa zveterevhizheni, uye nzvimbo dzepa-screen kuti dzitsanangure nyaya yemazuva ano yeBritain, ichiisa nzvimbo dzayo senzvimbo yainyanya kukoshesa. Chinangwa ndechekukurudzira vashanyi vekuUS kuti vawedzere kugara kwavo uye kuongorora zvakare kuburikidza nenzvimbo dzekuwana dzedunhu. Ongororo yazvino yakaitwa neVisitBritain inoratidza kuti 88% yevangangodaro vafambi vekuUS vakaongororwa vakaratidza kufarira kushanyira nzvimbo dzemafirimu nematerevhizheni panguva yerwendo rwavo kuenda kuUK.
Muna Ndira, VisitBritain ichaunganidzawo makumi maviri ane mukurumbira ekutengeserana ekufamba muUS pachiitiko chayo chekutanga chekutengeserana, 'Showcase Britain,' chichapindwa naYau nedzimwe nhengo dzeTeamBritish's US trade team. Chiitiko ichi chinopa mukana wakakosha wekuzivisa kutengeserana kwekufamba kweUS nezvezvipo zvakasiyana uye zviitiko zviripo muBritain mukati merwendo rwemazuva manomwe. Vatori vechikamu vachapinda munhaurirano dzakatarisana nevashambadzi vezvigadzirwa uye kwekuenda kubva mhiri kweUK, ichiteverwa nerwendo rwedzidzo kuNortheast England, iine zviitiko mu County Durham, Newcastle, neNorthumberland.
Kushanya kweBritain kwazvino fungidziro inotarisira rekodhi 5.4 miriyoni kushanya kubva kuUS kuenda kuUK muna 2024, nevashanyi vanotarisirwa kupa £5.9 bhiriyoni kuhupfumi hweUK panguva yekufamba kwavo gore rino.
