Misika yepasi rose yeHawaii inosanganisira Canada, Australia, Japan, Taiwan, neKorea. Pamberi peCOVID iyo Hawaii Tourism Chiremera vakanga vaisa makadhi akawanda mune zvavaifunga panguva iyoyo kuti misika yeChina yaidhura zvikuru.
Nekuda kweCOVID-19 yakasanganiswa nematambudziko ezvematongerwo enyika, musika uyu wakafa. Michato yeIndia, kana kusimudzira Hawaii mudunhu reGulf haisati yaitika, asi Europe yadzoka pachirongwa. Hazvisi pachena kuti bhajeti yeiyi chii uye kudzoka kunotarisirwa, asi HTA yakagamuchira PR uye inomiririra yekushambadzira muEurope, UK, uye Germany.
MaGerman anozivikanwa sekuda kushanya ane mutoro, uye izvi zvinoita kunge ndizvo zvinonyanya kukosha kuHTA. Nemushandirapamwe weMalama Hawaii, iyo State-run entity inomhanyisa indasitiri hombe mudunhu inongoda kukwezva vakadzidziswa vane mutoro vashanyi vanoda tsika kupfuura mahombekombe.
Hawaii Tourism Europe, Emotive Travel Marketing (ETM) Ltd, ichamiririra Hawaiian Islands muUnited Kingdom. Mutevedzeri weETM Group muEurope, New Age Marketing, ichava nebasa remisika yeGermany neSwitzerland.
Kudyidzana kwemakore maviri uku kwakatanga musi wa1 Ndira, 2024. Izvi zvinoratidza chiitiko chakakosha sezvo Hawaiian Islands iri kushanda kuti igadzirise kuvepo kwekwaienda, kudzidzisa vashanyi nezvekufamba vachifunga kutsigira nharaunda dzeHawaii, kuvaka kudyidzana, uye kukura zvine musoro. mumisika yeUK neEurope.
Mukumuka kwe Maui anopisa moto, kugamuchira vafambi vekuEurope kudzokera kuHawai'i chikamu chakakosha chekuona kuti mipiro yekushanya mukupora kwaMaui.
"HTA inoshuvira kumutsiridza hukama hwedu hwagara kwenguva refu muEurope uye kutsigira musika uyu unosimbisa wevashanyi kuti ubatsire kusimudzira hupfumi hweHawaii," akadaro Daniel Nāho'opi'i, Mutungamiriri weHTA uye CEO. "Tinofara kugamuchira Emotive Travel Marketing uye New Age Marketing kuchikwata chedu sezvavanotanga basa rakaoma riri pamberi."
Sarudzo yeHTA yekusarudza Emotive Travel Marketing inosimbisa kuvimba kwavo neETM kusimudzira zvinopihwa zvakasiyana-siyana zveHawaiian Islands kune vafambi vekuEurope.
ETM yakamira zvakanaka kuti izadzise zvinangwa zveHTA zvekukurudzira kushanya zvine hungwaru uye mashandisirwo emari, kuwedzera hurefu hwekugara, uye kukwezva fungidziro yevafambi neumbozha, hushanya, hupfumi hwetsika, uye nhaka-yakapinzwa zviitiko izvo Hawai'i inofanira kupa, zvese zvinopesana nekumashure kunoshamisa kwerunako rwayo rwechisikigo.
“Tinofara kumiririra Zvitsuwa zveHawaii seHawaiʻi Tourism Europe muUK & Europe nechikwata chine ruzivo uye chine shungu chinotungamira account. Isu tinofara kushanda nenzvimbo inoshamisa kudai uye tasvika padanho rekuita zvakare kutengeserana kwekufamba uye midhiya nekugadzira mishandirapamwe inomanikidza ichabatanidza vatengi neHawaiian Islands netsika yavo, "akadaro Fleur Sainsbury, Director weETM. uye UK Account Manager yeHawaii.
Katharina Dorr achatarisira ese matatu misika yeEurope - UK, Germany, neSwitzerland - seAccount Director yeHawaii Tourism Europe.
ZVOKUBVA MUNYAYA INO:
- Isu tinofara kushanda nenzvimbo inoshamisa kudai uye tarova pasi nekuita zvakare kutengeserana kwekufamba uye midhiya nekugadzira mishandirapamwe inomanikidza ichabatanidza vatengi neHawaiian Islands netsika yavo, "akadaro Fleur Sainsbury, Director weETM. uye UK Account Manager yeHawaii.
- ETM yakamira zvakanaka kuti izadzise zvinangwa zveHTA zvekukurudzira kushanya zvine hungwaru uye mashandisirwo emari, kuwedzera hurefu hwekugara, uye kukwezva fungidziro yevafambi neumbozha, dhiraivha, hupfumi hwetsika, uye nhaka-yakapinzwa zviitiko izvo Hawai'i inofanira kupa, zvese zvinopesana nezvinokatyamadza kumashure kwekunaka kwayo kwepanyama.
- Izvi zvinoratidza chiitiko chakakosha sezvo Hawaiian Islands inoshanda kumisazve kuvapo kwenzvimbo, kudzidzisa vashanyi nezvekufamba zvine mutsindo kutsigira nharaunda dzeHawaii, kuvaka kudyidzana, uye kubudirira kunobudirira muUK neEuropean misika.
