Hormel Chikafu Corporation, kambani yekuAmerica yekugadzira chikafu, yakazivisa rekodhi $3.5 mukutengesa bhiriyoni mumwedzi mitatu kusvika pakupera kwaGumiguru, 2021, inova kuwedzera kwe43% zvichienzaniswa nenguva yakafanana muna 2020. Kutevera nhau, migove yeHormel yakasvetuka neinosvika 5%. mukutengesa kweChina muNew York.
HoreriNhamba dzerekodhi dzakanyanya kukonzerwa nekutengesa kuri kuwedzera kwechigadzirwa chayo chine mukurumbira pasi rose chenguruve, Spam, iyo yakapwanya imwe rekodhi, neUS neSouth Korea zvichiratidza kuva misika yayo inonyanya kufarirwa.
"The Spam brand yakapa gore rechinomwe rakateedzana rekukura rekodhi," HoreriMutungamiriri Mukuru, Jim Snee, akataura pamusangano wekufona nevaisiri mari, vachiratidza kuti kambani inoronga kuwedzera mutsara wayo wezvigadzirwa zveSpam mumakore maviri anotevera.
Horeri, semamwe makambani mazhinji, akatambura nenyaya dzekutengesa panguva yeCOVID-19 denda. Nekudaro, kutengesa kwayo kwese kuchiri kukwira 19% kusvika kumadhora 11.4 bhiriyoni muna 2021. Kuti adzivise kuperevedza kweramangwana, Hormel akazivisa kuti akanga anyora chibvumirano chitsva chemakore mashanu chekupa nyama yenguruve, inova ndiyo inonyanya kushandiswa. Spam.
Snee haana kana kumboshamiswa nekubudirira kwenyama yake yemugaba gore iri.
“Mubvunzo ndewekuti, ndiani asiri kudya Spam? Zvinoshamisa zvatakakwanisa kuita mumakore manomwe apfuura, "akadaro, achirumbidza chigadzirwa "nechinzvimbo chinodhura cheprotein." Akataurawo kuti femu yakaona "shanduko musimba revatengi," nevanhu vanobva kumazera ese uye kwakasiyana vanofarira Spam - chimwe chinhu chaakadana kuti "yakakura-based kushandiswa kweiyo brand."
Kunze kweUS, Spam ine musika mukuru wepasi rose, unoshanda munyika dzinopfuura makumi masere pasi rese. Iyo inonyanya kufarirwa munharaunda yeAsia-Pacific. KuSouth Korea, uko kwayakatanga kuunzwa nemauto eUS munguva yeHondo yeKorea, Spam yatova chikamu chetsika yenyika ikozvino, seti dzemagaba eSpam dzinowanzo kupihwa sezvipo zveKutsva kweLunar uye zororo rekutenda reKorea, Chuseok.
ZVOKUBVA MUNYAYA INO:
- KuSouth Korea, uko kwayakatanga kuunzwa nemauto eUS munguva yeHondo yeKorea, Spam yatova chikamu chetsika yenyika ikozvino, seti dzemagaba eSpam dzinowanzo kupihwa sezvipo zveKutsva kweLunar uye zororo rekutenda reKorea, Chuseok.
- "Spam brand yakapa gore rechinomwe rakateedzana rekukura rekodhi," Mukuru weHormel, Jim Snee, akadaro pamusangano wekufona nevaisirimari, vachiratidza kuti kambani inoronga kuwedzera mutsara wayo wezvigadzirwa zveSpam mumakore maviri anotevera.
- "Akacherechedzawo kuti iyo firm yakaona "kuchinja kwevatengi vane simba," nevanhu vanobva kumapoka ose ezera uye mamiriro ezvinhu akaenzana vanofarira Spam - chimwe chinhu chaakatumidza kuti "kushandiswa kwakawanda kwechiratidzo.
