Sustainability uye nyanzvi yekufamba yakatungamira ajenda yezuva rekupedzisira re WTM London 23, nemugadziri wezvinyorwa zveTV anozivikanwa achishamisa vateereri nemashoko makuru kuti vatenderedze chimwe chezviitiko zvakabudirira zvikuru mumakore achangopfuura.
Louis Theroux anozivikanwa pasi rese nekugadzira zvinyorwa zvine mukurumbira pazvidzidzo zvakasiyana. Akapedza nguva yakawanda achifamba uye akazviziva mumashoko ake makuru sesimba rezvakanaka.
Anewo chigunwe chake pakufamba kwemaitiro anhasi. Achiziva mafambiro ekufamba ane ruzivo uye akasimba, akataura kuti kufara kunowanzobva "kusangana nevanhu vanoshamisa, kusiyana nekufamba nzendo dzinoshamisa."
Akapa zano kune imwe kamuri yakazara vanhu kuti: “Iva nezviitiko zvinoreva kuti unokurumidza kudzika, pane nzvimbo dziri kukupa buffet uye Elvis show…
Mabuffets akakwira achipfuura kumwe kunhu pazuva rekupedzisira, sechikamu cheSustainability Summit, inotungamirwa neWTM London's Responsible Tourism Advisor Harold Goodwin.
Musangano uyu wakabata nyaya hombe mukufamba kwakasimba, kusanganisira overtourism iyo yadzoka munzvimbo yekuona sezvo mavhoriyamu ekufambisa achidzokera kune pre-denda.
Goodwin akacherekedza kuti kwavaienda vaisada kupa mienzaniso yezvakashanda uye zvisina kana zvasvika pakugadzirisa vashanyi vakawandisa. Akasimbisa Barcelona seimwe yevashoma yakasarudzika, achiwedzera kuti: "Tinofanirwa kuve nekuwanda kwekugovana kuri kuitika."
Martin Brackenbury, aimbova Mutungamiriri weInternational Federation of Tour Operators uye Advisor ku UNWTO, anotenda kuti kushanya kwakakosha kwave kumberi kune masangano mazhinji ekufambisa.
Iye akati: “Makore makumi mana adarika ndakatanga kunetseka zvikuru nemigumisiro yokushanyirwa kwemhoteredzo, asi nhengo dzedare racho dzakanga dzisingafariri. Maiva muna 1982. Handifungi kuti paizove nebhodhi rimwe chete mazuva ano pazvingave zvakadaro”.
Zvichakadaro muchikamu chezvekutakura zvakasvibirira, Bjorn Bender, CEO weRail Europe akati anofamba vhiki rega rega kuenda kuParis kubva kuSwitzerland nechitima uye haana kana mota yake. Anotenda kuti vatungamiri vepamusoro vanogona kufamba zvakasvibirira.
Mitemo yakatenderedza kusimba mukufamba yakakurukurwawo, nechibvumirano chekuti kufamba uye kushanya kunofanirwa kushanda mukati mezvimiro zvisina kugadzirirwa zvakanangana nazvo, senge muhutano nekuchengetedzeka. Nekudaro, iyo dhizaini-yakanangana nemutemo wekuchengetedza inogona kubatsira.
Isabel Hill, mumiriri kubva kuSustainable Tourism Global Center, akati: "Njodzi yekusadzora panguva ino iripo." Akawedzera kuti kushanda pamwe chete panyaya dzegirinhi kunofanirwa kubvumidzwa. "Ini ndinotya kuti indasitiri iri kukwikwidza pakusimudzira uye izvi zvinopenga uye isu tinofanirwa kutsanangura patsva kuti makambani angadyidzane sei pasina kutyora mutemo weanti-trust."
Nyanzvi dzezvendege dzakatora mukana uyu kutaura nhamburiko dzadzo dzokuderedza kukanganisa kwezvakatipoteredza pakubhururuka. John Strickland, Director kuJLS Consulting, akanzwa kubva kuDom Kennedy, SVP Revenue Management, Distribution uye Holidays, kuMhandara Atlantic akasimbisa kuti mutakuri ari munzira sei kuwana mvumo yekutonga inodiwa kuti ashande nendege ye transatlantic pakupera kwemwedzi uno, zvizere. inofambiswa nemafuta ekufambisa nzendo.
Musangano mumwe chete iwoyo waive naSimon McNamara, Director weHurumende neIndasitiri Affairs kuMoyo Aerospace, muSweden akatanga kugadzira ndege dzinogara makumi matatu dzemagetsi enzira dzenharaunda dzinosvika mazana maviri emakiromita. Ndege dzayo dzinotarisirwa kupinda mubasa muna 30.
Zvisinei, kuchengetedzwa kwemamiriro ekunze kunopfuura kungofanana nemamiriro ekunze. Sasha Dench, CEO uye Ambassador weUN Convention on Migratory Species, vakurudzira makambani ekufambisa nekushanyira nyika kuti afunge kuti angaite sei mutsauko wakanaka. "Zvisikwa zvechokwadi, zvinoda rubatsiro rwekubatsira. Pane mikana apo kushanya kunogona kuva simba guru rezvakanaka. "
Kumwe kunhu, "sainzi yemaitiro" yakasimudzwa sechitsigiro chekufambisa kusimudzira, sekurambidza mabhafi anopambadza. Stephanie Boyle, Head of Campaigns kuSafer Tourism Foundation akati: “Zvinoshamisa kuti kana ukasagovera mashanga epurasitiki, vanhu havashandise mashanga epurasitiki.”
Sustainability yakakosha pane kutsanangurwa sechimiro, nepo basa revanopesvedzera muindasitiri richiri kuongororwa. Vanonyanya kupesvedzera vaivepo muhuwandu hwavo kuWTM London 23, vachitsanangura kuti indasitiri yekufambisa ingashandise sei midhiya yenhau kuti ibatsire.
Pane imwe nyanzvi yakasimbisa kuti vhidhiyo, uye kunyanya kureba mafomu ekutumira inopfuura miniti imwe, inogona kushandiswa kusimudzira nzvimbo, kunyangwe mukurumbira weiyo pfupi Tik Tok fomati. Dan Gordon, maneja weGoogle strategic agency akati: "Hapana indasitiri iri nani iyo ine chigadzirwa chinoyevedza. [Vhidhiyo] haina kungoita pfupi chete.
Paula D'Urbano, Musoro weTikTok LIVE Vagadziri UK, akawedzera kuti: "Fomu pfupi yakawedzera kwemakore mashoma, mhando dzekufambisa dzinofanirwa kunge dziripo, ndichiri kuona dzakawanda dzisipo." Akarumbidza Ryanair's se "chinyorwa chabata vateereri vanotamba, vakapusa varipo paTik Tok."
Akarayira kuti: “Kuva nechirauro mumasekonzi matatu ekutanga kwakakosha zvikuru,” asi akawedzera kuti: “Makumi mashanu muzana enguva paTik Tok inopedzerwa pamavhidhiyo eminiti imwe chete kuwedzera. Kufamba kunonyatso kuenderana neaya mavhidhiyo akareba. ”
Sarudzo kunze kwevapesvedzera dzakasimbiswa senzira yenzvimbo dziri kusimukira kunyanya kusimudza chimiro chadzo chekushanya. B2B chiteshi ndiyo nzira iri kumberi, akadaro Ibrahim Osta, anobva kuUSAID Kuvandudza Kushanya Kwakasimba muBosnia-Herzegovina. Vakasimbisawo kukosha kwekudzidzisa vadzidzi, vakuru uye vadzidzisi muchikamu chekugamuchira vaenzi.
Muchikamu chimwe chete, Shanyira Malta's UK neIreland director Tolene van der Merwe, akarumbidza basa rakakosha revamiriri vekufambisa mukukwezva vashanyi, vachiti "vakakanganisa" muna 2023.
Pane imwe nhanho, vatauri vanobva kunzvimbo nhatu dzemuAfrica vakaratidza magwaro avo ekufambisa uye vakatsanangura kuti vari kuita sei kuti kushanya kwevaraidzo kuve nyore kune vashanyi vekunze.
Rwanda ine 'one-shop' yekushanya mutemo, izvo zvinoreva kuti vashandisi nevagadziri vanogona kuwana marezinesi neruzivo kubva kunzvimbo imwe chete panzvimbo yeakasiyana masangano, uku Sierra Leone iri kutsvaga kumisa ndege yekutandarira kuunza vashanyi vakawanda kubva kuUK. Zvichakadaro, Zambia iri kuyedza kuenzanisa zvinodiwa nevanovaka nezvinodiwa kuti zvirambe zviripo, izvo zvinoreva kubvumidza masafari lodges kwete mahotera enyeredzi shanu, nhume dzakanzwa.
Nzvimbo dziri kusimukira dzine chimiro chakafanana chekukura kune niche yekufamba, nekupinda mu zeitgeist yakatenderedza ruzivo rwekufamba. Mumusangano wemusangano wakatsaurirwa kune zvakaitika, vatongi kubva kuHalal Travel Network, World Food Travel Association uye Global Healthcare Travel Council vakayambira nhume nezvezvinodiwa nevafambi vanofarira zvikamu izvi.
Nzvimbo dzakasimwa dzine nyaya dzakasiyana, nenhume dziri kuita bhizinesi muEurope dzakayambira nezve kuwanda kwemawebhusaiti eETIAS [European Travel Information and Authorization System] mawebhusaiti pamberi pekusumwa kwehurongwa pakati pa2025.
Izabella Cooper, Senior Stakeholder Management Officer kuEuropean Border uye Coastguard Agency, akati kwatova nemawebhusaiti makumi mashanu nemasere ekunyepedzera, izvo zvinomutsa kutya nezve kushandiswa zvisizvo uye kusaziva. Vafambi vanozongokwanisa kuwana ETIAS yavo kuburikidza europa.eu/etias.
Luke Petherbridge, Abta's Public Affairs Director, akati mishandirapamwe yeEuropean Commission yekuzivisa nezve kuunzwa kweETIAS uye Entry-Exit System (EES) muna 2024 ichave "yakakosha" "kuderedza kukanganisa".
Branding chikamu chechero bhizinesi rekufambisa 'profile, uye inzvimbo iyo indasitiri inogona kuita zvirinani. "Mazhinji emhando dzekufambisa haana kusiyaniswa - igwanza rakakura," sekureva kwaJamie Donovan, Client Director kukambani inonzwisisa data yeKantar.
Akaudza vamiririri kuti vatarise mabhureki asiri ekufambisa akadai saJohnnie Walker, Sephora naCoca Cola kuti vafemerwe pamusoro pekuvaka rudzi rwakasiyana uye kuita zvirongwa zvekuvimbika zvinoshanda kune vatengi.
Personal branding yakakurukurwawo pazuva rekupedzisira. Mutungamiriri webhizinesi, muzvinabhizimusi uye chipangamazano Sarah Moxom anoratidzwa sechikamu cheMusangano Wekushambadzira, achiyambira vanhu kuti vafunge nezvemhando yavo. Akataura kuti vanhu vanofanirwa kufunga nezve "zvaunotaura uye matauriro aunoita, maitiro aunoita, maitiro aunoita kuti vanhu vanzwe," kana vachigadzira yavo brand.
Panguva yechikamu chinodaidzwa kuti "Makiyi ekuvaka rudzi rwakavimbika munyika yedenda", akatiwo: "Kana usati watenga madomasi ezita rako, wadii kuenda unozviita? Une zvipupuriro zvevhidhiyo pamusoro pezvaungaita here? "
Akakurudzirawo kuti vanhu vatange pane imwe social media platform pane kuvaedza vese. "Edza kunzwisisa kuti vateereri vako varipi," akadaro.
Uye akati vanhu vanofanirwa kuseta hurongwa hwekushanda pamhando yavo, "sekukwesha mazino".
eTurboNews ishamwari ye media ye World Kufamba Musika (WTM).
