Kutarisana nemakwikwi ne maneja manejimendi uye kushambadzira

MADRID/BRODEAUX, France (Gunyana 17, 2008) - Kuramba kuchiwedzera makwikwi ekushanyirwa kwepasirese mukushanya kwakabatsira kusimbisa basa rinowedzera kukosha rekuenda. Zvinokwezva, nzvimbo dzekutandarira, guta kana dunhu riri kuwana kukosha sezvisarudzo zvekufamba, kwete nyika, zvichireva kupatsanurwa kwechiratidzo nekushambadzira. Iyi budiriro iri pakati pechina UNWTO Musangano Wenyika Dzepasi Pose pamusoro pe "Kutungamira Kwekuenda uye Kushambadzira: Zvishandiso Zviviri Zvekuita Zvekushanya Kwemhando," yakarongwa mukubatana neDirectorate of Tourism yeFrance neGuta reBordeaux (Gunyana 16-17).

Zvichangoburwa maitiro uye shanduko mumusika wepasi rose wekushanya uye mamiriro akaoma enzvimbo dzekushanya zvinoda marongero matsva nemaitiro pamwe nezvimiro zvinoshanda. "Destination Management" yave nhasi, pasina kupokana, pakati pekukwikwidza uye kunaka mukushanya.

Musangano uyu wakanangana nekukurudzira nzira yehunyanzvi yekufambiswa kwemabasa ekushanyirwa, kuita sarudzo nekuronga pamatunhu enyika, matunhu nematunhu. Ichapa mukana unotungamira kuhurumende, zviremera zvemunzvimbo nevamiriri kuti vaenderere mberi nekuongorora maturusi ekuita kuti ive nechokwadi chekushanya kwemhando yepamusoro uye kuwedzera kukwikwidza kuburikidza nenhaurirano uye nekuongorora kwakanaka kwemaitiro. Musangano uyu uchasumawo basa reWorld Center of Excellence for Destinations muMontreal, Canada (CED) - richangotangwa mukubatana ne UNWTO.

“Kuendeswa kwematunhu mune zvekushanyirwa kunoita kuti nzvimbo dzekushanyirwa dzive nehunyanzvi uye zvinoita kuti vatambi vemuno vawedzere hunyanzvi hwavo. Pamatunhu nematunhu ndimo zvakare umo utongi hunogona kugadziridzwa, uye kuti kudyidzana pakati pevashandi vehurumende nevakazvimirira kunogona kuitwa. Pane zvakawanda, kudyidzana munyaya dzekushanya ndiwo musimboti wekubudirira,” vakadaro UNWTO Munyori Mukuru Francesco Frangialli.

Musangano uyu unotevera watakaita gore rapfuura kuBudapest. Kuti uwedzere mabhenefiti uye kutora chikamu, musangano uchaitwa kumashure uye nekukurumidza pamberi peEuropean Tourism Forum, (Bordeaux, Gunyana 18-19, 2008), yakarongeka pamwe chete neHurumende yeFrance neEuropean Commission pasi peMutungamiri weFrance. yeEuropean Union.