Iyo Exhibition Director weMiddle East IBTM Arabia, Danielle Curtis, akagovana ruzivo nezve ramangwana maitiro uye tekinoroji muMiddle East Misangano, Incentives, Misangano & Exhibitions (MICE) indasitiri.
Kufanana nemisika mitsva mitsva, Middle East neNorth Africa ine hunhu hwayo, zvinodiwa uye masimba kana zvasvika kumisangano, makonferensi uye zviitiko zvebhizinesi. Uyu musika mudiki, une vanhu vanongofamba uye vanofamba, uko kune kudiwa kukuru kwedzidzo uye zvigadzirwa zvekudzidza. Nzvimbo yekudzidza yepamhepo mutengesi mukuru, asi tsika pano yakawanda nezvehukama hwemunhu, saka kutarisana chiso nechiso kwakakosha kune bhizinesi.
Kuchinja mikana
Nyika dziri mudunhu iri dzakagara dzichitsamira pamafuta pachikamu chikuru chemari dzavanowana, asi nemitengo iri muchikamu chakaderera kwenguva refu, akati wandei ave kutarisisa hupfumi hwavo pabhizinesi; kuwedzera kutashanya zvakare kwakakosha. Matanho akadai seDubai's Tourism Vision 2020, Egypt's Refreshed Tourism Strategic 2013-2020, Morocco's Vision 2020, Iyo Abu Dhabi Economic Vision 2030 uye Saudi Vision 2030 mienzaniso yezano dzenyika dzakanangana nekusimudzira hupfumi hwenyika munzvimbo dzakasiyana siyana maindasitiri anosanganisira tekinoroji, hutano, kushanya, dzidzo uye mari. Jordan neOman vari kutsvaga zvinangwa zvakafanana - bhizinesi kushanya kuri kuwedzera kuMiddle East. Ino inguva inonakidza uye iyo MICE indasitiri iri kukurumidza kuve inotungamira pamberi pehurumende munzvimbo dzese dzeMENA.
Kuvaka kubatana
Iri zano riri kushanda. Kubva kuvhurwa kweAud Dhabi Convention Bureau mu2013, iro guta reUAE rakazvisimbisa seinotungamira zviitiko zvebhizinesi kuenda. Abu Dhabi Airport ndiyo inzvimbo inokurumidza kukura pasi rose, ichinyora kukura mukubatana kwe1,479 muzana pakati pa2007 na2017, sekureva kweAirport Viwanda Kubatana Kwenhoroondo Report 2017, yakaburitswa neAirports Councils International (ACI). Chiteshi chitsva chechina cheairport pari zvino chiri kuvakwa uye chiri kuvhurwa mukupera kwa2019.Nepo iyo aripo Abu Dhabi International Airport inobata vanosvika mamirioni makumi maviri nemaviri vatakuri gore rega rega, iyo yekupedzisira terminal ichawedzera kugona kweairport nevamwe vafambi vanosvika mamirioni makumi matatu pagore. Ichi chirevo chekukwira kweguta reUAE senzvimbo huru yekuzorora uye yekushanya kwekushanya, pamwe nedzimwe nzvimbo dzinokurumidza kukura munyika kuMiddle East.
Matunhu matsva akavhurika MICE bhizinesi
Pakati peMiddle East tinoona humbowo hwekuti dunhu riri kugadzirira zviitiko zvebhizinesi. Saudi Arabia iri kusangana neshanduko inotsvedza pamatanho ese ehupenyu kubva kuvaraidzo kuenda kune hupfumi uye chikamu chikuru chehurongwa hwenyika kuita imba yemasimba mumisangano uye zviitiko. Nyika iri kuisa mari mumigwagwa, njanji uye nhepfenyuro yemhepo uye ichavhura pamusoro pe50 nyowani mahotera mana neshanu-nyeredzi mumakore mana anotevera, ichigadzira 11,000 yekurara. State-of-the-art zviitiko zvivakwa zvakare zviri munzira.
Saudi haisi yega. Kukura mukushanya kwebhizinesi muMorocco kwakatsigirwa nekuvandudzwa kwemasumbu akati wandei ehupfumi, anosanganisira Casa Nearshore yeICT, Midpark yeaeronautics uye Casablanca Finance Guta remisika mikuru. Zviitiko izvi zvakabatsira kuchengetedza kudiwa kwakanaka kwekuwedzera kwehuwandu hwehotera. Pamusoro pezvo, tichitarisa kushomeka kweCasablanca kwezvivakwa zvezviitiko zvakakura, guta rave kuita mari yakawanda kuti rikure kukwezva kwaro senzvimbo yeMICE mumakore achangopfuura. Nzvimbo nyowani ine zvigaro zviuru zvitatu nemazana mashanu yakavakirwa panzira yeguta uye imba yezviitiko zvezvigaro zviuru zana nemazana masere inoumba chikamu cheimba yeopera yekutanga yeCasablanca - iyo ichangobva kuvhurwa yeCasArts Theatre Complex.
MuDubai, iyo 20,000 inokwana Dubai Arena ichavhurwa mu2019 uye ichave iri yakakura kwazvo yerudzi rwayo mudunhu. Iyi nhandare yemitambo yakawanda inotenderera hafu yemamirioni emakumbo, ino nzvimbo nyowani ichawedzera zvakanyanya zororo reDubai uye yekuvaraidza. Iyo-ye-iyo-iyo enzvimbo yekuitira ichaita zvakanakisa zveazvino kufambira mberi mukugadzira dhizaini uye ichave ine otomatiki malleable zvigaro, ichibvumira iyo kuti ichinje zvichienderana nehukuru hwechiitiko.
Kusiya nhaka
Zvakare muDubai, gadziriro dzave kufamba munzira yeinotevera World Expo - Expo 2020 Dubai. Kuedza kwakasimba kuri kuitwa kuona kuti chiitiko chakakosha chinosiya chakakosha, chinogara kwenguva refu uye chakakomberedzwa nzira dzakawanda kupfuura iro guta remangwana. Zororo uye bhizinesi kushanya zvinotarisirwa kukwirisa mukati memwedzi mitanhatu yechiitiko, nevashanyi vanosvika mamirioni makumi maviri nemashanu vanopinda - 25% kubva kunze kweAFA. Iine chirongwa chakanangana nekupa hwaro hwekusingaperi hweMICE chikamu cheguta, iyo indasitiri yakagadzirirwa kubatsirwa kubva munzvimbo dzakapfava uye dzemazuva ano dziri kuwedzerwa kunzvimbo yekuratidzira.
Expo 2020 Dubai ichave iratidziro yezvitsva zvitsva uye matekinoroji emarudzi ese uye, chokwadika, tekinoroji yakakosha mukubudirira kwezviitiko nemisangano uye zviri pamoyo wekushanduka kuri kuitika mhiri kweMiddle East kubuda sebhizimusi zviitiko zvebhizinesi. . Tekinoroji iri kushandiswa kugadzira matanho aripo zvirinani, achiwedzera-kukosha uye kugona kusimudzira chiitiko chechiitiko.
Tekinoroji yekutarisa
Kamwe chidimbu chetekinoroji chiri kunyatso chinja mutambo pano kuzivikanwa kwechiso. Houston yakavakirwa Zenus Biometrics yakagadzira tekinoroji yekuziva kumeso iyo inoita kuti iwe utange kufadza vanenge varipo nguva yavanopinda chiitiko chako. Iyo API yekambani inosanganisirwa nevanonyorerana chiitiko, kugadzira iyo isina friction yekupinda iyo inotora masekondi manomwe chete. Kupinda kwevanopinda kunoshanda, kunokurumidza uye kusiri kunzvenga, nepo anoronga achidzikisa mitsetse nekupinda nyore uye anowedzera imwezve chengetedzo. Yese data yakaunganidzwa inobviswa pakarepo mushure mechiitiko.
Guest manejimendi software, senge Concierge.com inozivikanwa zvakare. Concierge inosanganisira masevhisi kubva kunyoresa sarudzo kuenda kumaturusi ekuvaka maturusi uye mu-app smart masystem ekugadzirisa marongero ekufamba. Iyo zvakare inogonesa vashandisi kutumira mameseji kumapoka akasiyana evapindi, vachibvumira iyo chikamu uye kunongedza kwemapoka akasiyana.
Measurable chiitiko kutsigira ROI ndeimwe nyowani tech seti yekupinda mudunhu. Bhokisi Bhokisi rakagadzira chiteshi chekuchaja nhare chinogona kutakura mucherechedzo wechinangwa chekutsigira. Runako rwechigadzirwa ndechekuti ine kamera inogona kuteedzera kuti vanhu vangani vanopfuura. Iye zvino unogona kuisa manhamba pachivimbiso chako chekupa pachena.
Senzvimbo inokwira uye iri kuuya munyika yezviitiko zvebhizinesi, zvine musoro kuti MENA igamuchire matekinoroji azvino uye zviitiko zvezviitiko - sezvo tekinoroji ichienderera mberi ichikanganisa zvese zveindasitiri yedu, zvakakosha kuti tigamuchire nekunzwisisa zvingangoreva izvo nhema mberi.
