Ngochani nengochani vafambi vane zvikamu zvakakura zvakakura sehuwandu hwevanhu vari kufamba. Murume nomudzimai vakasiya pamudyandigere vachave netarisiro yakasiyana zvikuru pamusoro pezororo ravo rakakodzera kumukomana ane makore 21 okuberekwa wengochani, asi maonero echinyakare pamusoro pevafambi ava mukati meindasitiri yekufambisa anga ari ekuti kune "musika wengochani".
Indasitiri mafungiro asiri iwo ekuti vafambi vengochani vanoumba boka remusika rinotariswa richaongororwa nekupikiswa paWorld Travel Market's (WTM) Out Now Gay and Lesbian Masterclass neChitatu Mbudzi 12 kuExCeL London. Kwegore rechitatu rakateedzana, WTM yakakoka nyanzvi dzinotungamira dzekushambadzira dzengochani, Kunze Izvozvi, kuti vape tsvakiridzo yavo uye zvavakawana pamusika wengochani wekufamba paWTM. Gore rino Kunze Ikozvino ichaongorora ruzivo rwakakosha iyo indasitiri inoda mari kune yakawanda homogenised, asi ine mari chikamu cheindasitiri yekufambisa kwenyika.
Ngochani nengochani dzinotora chikamu chitanhatu kubva muzana chehuwandu hwepasi rose uye chikamu chegumi kubva muzana chezvese zvekushandisa pakufamba. WTM's Out Now Gay Marketing Masterclass ichagadziriswa naOut Now muvambi uye CEO, Ian Johnson. Masterclass yegore rino yakanzi Homosexual, not Homogenous - Kukosha kwezvikamu zvemusika kana uchitengesa nzendo kumisika yengochani, ichatarisa zvakadzama misika diki yakasiyana-siyana mukati memapoka engochani, uchiongorora nzira yekunangana nayo munhu wega wega. sub-category.
Sekureva kwaJohnson, "Mazhinji eindasitiri yekufambisa haasati aziva kuti kana wakanangana nemusika wekufamba kwengochani zvinobudirira, saizi imwe haikodzeri zvese. Ngochani nengochani iboka rakasiyana-siyana uye mumusika wese, mune zvikamu zvakawanda zvakasiyana zvinozivikanwa zvengochani nengochani dzinofamba,” akadaro Johnson. "Kunze Iyezvino kwakaratidza zvikamu zvakakosha zvengochani zvekufamba. Tiri kutarisira kuunza zvatakawana uye zvine hungwaru zvinokonzeresa zvebasa redu rekuwedzera mari yekufambisa uye kunyatsonzwisisa nzira yekushambadza kune aya mapoka engochani ekufamba kuWTM. Iwe haungatarisiri kuti mufambi weGeneration X agovane zvinofarirwa nemunhu anenge aenda pamudyandigere kana wekuchata pamusika mukuru, uye iwewo haufanire kunge zvasvika kune ngochani nengochani dzinofamba. Iko hakuna kana 'gay market' imwechete, kune akawanda sub-market zvikamu. Basa redu senyanzvi dzemusika nderekubatsira indasitiri kunzwisisa kuti ndechipi chezvikamu izvi chinoita pfungwa yekutengeserana zvakanyanya kugadzira, uye kuronga nekuita nzira dzinowedzera mari nekunangana nengochani dzinofamba. "
Kugadzira pani yeMasterclass, nyanzvi dzakasiyana dzemusika wengochani dzinopa nzwisiso inoshanda yebasa rakakosha iro chikamu chemusika chinofanira kuita kana zvasvika pakushambadzira kune ngochani vanofamba zvakanaka. Vatauri vanosanganisira Kim Watson, Media Director weEuropean gay media muparidzi, Millivres Prowler, uyo anotsanangura kuti kupatsanurwa kunokanganisa sei kutenga midhiya uye zano mumusika wengochani. Carlos Kytka, Mumiriri weEurope wepeak gay travel industry body, IGLTA (International Gay and Lesbian Travel Association), uyo achakurukura kukosha kwekunzwisisa kusiyana-siyana kuripo mukugovera keteni yemasangano anoda kunongedza vafambi vengochani uye Dick Stroud, MD we20plus30 Consulting, uyo anozotaura chokwadi pamusoro pekuti vafambi vengochani vakura vanosiyana sei kubva kuzvizvarwa zvidiki uye vachakurukura zvinokonzeresa kuindasitiri yekufambisa.
Munguva yeMasterclass, akati wandei akakosha emusika wengochani zvikamu zvicharatidzwa sezvidzidzo zvinosanganisira ngochani + grey musika, musika wevechidiki, musika wengochani uye musika uri kukura wengochani. Pamusoro pezvo, kukosha kwekupedzisira kwehuwandu hwehuwandu hwekufamba kwengochani nengochani dzichakurukurwa pamwe chete netsvagurudzo yawanikwa pamusoro pekukura kwehukoshi hwengochani.
Sachigaro weWTM, Fiona Jeffery, akati, "Chikamu chekufamba kwengochani nengochani chiri kuramba chichikura uye nekushanduka mukati meindasitiri yekufambisa. WTM inoramba ichipa ruzivo rutsva pamusika uyu uri kusimukira uye pari zvino nematunhu nenyika dziri kucherechedza zviri pamutemo kudyidzana kwengochani nengochani, mukana wekufamba kwengochani nengochani zvichave zvakakosha kuti indasitiri iyi inzwisise uye iwane mari.
