Yakakosha sei iyo musika wemusangano wehupfumi hweguta reCologne? Chidzidzo chakapihwa neCologne Convention Bureau (CCB) chinopindura mubvunzo uyu uye chinopa kutanga-kwakadzama kuparara kwehupfumi hwemisangano nemakongiresi paCologne. Nzira yekuverenga yechidzidzo ichi haitarisi chete mari yevatori vechikamu asiwo yevarongi nevaratidziri. Izvo zvakare inofunga nezve kekutanga kudyara kunoitwa nenzvimbo muCologne.
Iyi nzira yekuongorora yakagadziridzwa naRalf Kunze sechikamu chezvinyorwa zvake paLeuphana University yeLüneburg. Kunze anga achidzidza kuCologne senzvimbo yekusangana kubva pakavambwa CCB kuburikidza nebasa rake paEuropean Institute for the Meeting Industry (EITW). Akaverenga hupfumi hwemisangano uye congresses paCologne nenzira yedunhu rekuisa-kubuda ongororo inoita kuti zvikwanise kuunganidza zvakadzama manhamba akakosha emusika wemusangano muCologne munzvimbo dzakadai sekukosha kwakawedzerwa, mari uye vashandi. Kunze akagadzira nzira iyi pahwaro hwekutsvagisa kwepasirese mukushanya nemisangano ndokuigadzirisa kuti ikwane musika weGerman.
Nhamba dzakakosha dzemusika wemusangano muCologne
Inenge 35,000 misangano uye makongiresi ane mamirioni maviri evatori vechikamu anoitwa gore rega rega munzvimbo dzinopfuura 170 dzezviitiko muCologne. Zvinoenderana nekuverenga, iyo Cologne musangano wemusika wekutengesa wakazara (kubva mukushandisa) muGermany unosvika EUR 1.3 bhiriyoni pagore. Zvikamu makumi mana nezvishanu kubva muzana zvemari iyi (EUR 45 miriyoni) inoramba iri muCologne. Nekuti musika wemisangano wagara uri indasitiri yepasirese, mari zhinji inoyerera ichipinda mumahotera nemaresitorendi, nzvimbo dzezviitiko nenzvimbo dzakadai seyekufambisa, kutengeserana kwekutengesa uye zviitiko zvetsika.
Mari inoshandiswa nevatori vechikamu, varatidziri uye varongi vezviitiko
Vatori vechikamu vemisangano uye makongiresi muCologne vanopedza EUR 557.3 miriyoni pagore. Vatambi vari muchikwata ichi vanotora chikamu chikuru chezvese zvakashandiswa. Kunyanya, 64.5 muzana yevatori vechikamu vafambi vemasikati uye 35.5 muzana vaenzi vehusiku. Paavhareji, vatori vechikamu vekongiresi vanopedza EUR 289.70 muCologne panguva yekushanya kwavo kuguta. Chikamu chechipiri-chikuru chezvese zvakashandiswa zvinoverengerwa nevaratidziri, vanopedza EUR 479.5 miriyoni pagore kuratidza maratidziro ane chekuita nemakongiresi nemisangano. Vanovamba misangano vanotora chikamu chechitatu-chikuru chemari yose. Vanoshandisa EUR 263.6 miriyoni munzvimbo dzakadai sekudya, mari yekurojesa nzvimbo, michina yehunyanzvi uye vashandi.
Mahotera emusangano inzvimbo dzakakurumbira dzekusangana
Mazana makuru muzana emisangano (37 muzana) anoitirwa mumahotera emusangano, achiteverwa ne33 muzana munzvimbo dzezviitiko uye 30 muzana mune dzimwe nzvimbo dzezviitiko. Kuparara kwemari inoenderana nenhamba dzevatori vechikamu: mahotera emusangano anounza huwandu hukuru hwekuchinja, hunoti EUR 236 miriyoni (42 muzana), ichiteverwa neEUR 169 miriyoni inogadzirwa nenzvimbo dzezviitiko (30 muzana) uye EUR 153 miriyoni nechiitiko. nzvimbo (28 muzana).
Kutorwa mu account kekutanga: mashandisirwo ekudyara
Kekutanga muGermany, chidzidzo ichi zvakare chinotarisisa mari yemakambani muCologne, nekudaro ichiita ongororo yakazara inogoneka. Dzimwe nzvimbo dziri kuisa mari yakawandisa mumatanho akadai sekuvaka nekuvandudza kuitira kuchengetedza kana kukwirisa masevhisi avo. Sekureva kwechidzidzo ichi, kudyara kunoitwa nenzvimbo muCologne kunosvika EUR 14.9 miriyoni pagore.
Economic mhedzisiro paCologne
Musika wemusangano weCologne unogadzira kukosha kwakawedzerwa kunosvika EUR 534.6 miriyoni pagore, pamwe nekugadzira mabasa zviuru zvisere muGermany yese. Vanosvika makumi mashanu muzana muzana emabasa aya (8,056) anogadzirwa zvakananga muCologne, aine makumi matatu muzana ehuwandu munzvimbo dzezviitiko uye muindasitiri yemahotera neresitorendi uye 50 muzana muchikamu chebasa rezviitiko. Mabasa akasara akakamurwa pakati pezvikamu zvekutakura, kuvaka uye kutengeserana kwekutengesa. Uye zvakare, EUR 3,786 miriyoni mumitero inobhadharwa muGermany semugumisiro wemusika wemusangano weCologne.
Unyanzvi hwemunharaunda mubhizinesi nesainzi
Zviitiko zvine chekuita nebhizinesi zvine chinangwa chekusimudzira kugovana mazano uye ruzivo zvinobatsira kubva kuCologne yakasimba bhizinesi nesainzi nharaunda. Pamusoro pezvo, misangano nemakongiresi inoratidza nzvimbo dzeguta dzehunyanzvi uye inobatsira kuumba mufananidzo weCologne. CCB inotarisa pakushambadzira zvinhu zviripo zveCologne, senge nzvimbo dzayo dzezviitiko, mahotera uye zvivakwa, nekusimbisa hunyanzvi hwesainzi yeCologne uye nharaunda dzebhizinesi - yakarongedzwa nehurongwa hweGerman Convention Bureau (GCB).
